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League tables

 
Campaign takes industry temperature with Half-Term School Reports

Campaign has published its first ever Half-Term School Reports, a crowd-sourced measure of the ad and media industry in the first half of 2013.

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New business leagues

Media business rankings

24 October: The7stars lands Save the Children.

 

Creative business rankings

24 October 2014: The Corner wins Omega Pharma, while 18 Feet & Rising adds House of Fraser and Nando's grocery to its billings.

 
 

CoolBrands

Apple retains CoolBrands top spot while luxury names bounce back

Apple has retained the top spot in the 12th annual CoolBrands survey, which this year is favouring premium fashion names over digital and affordable brands.

 

Apple named coolest brand in 2012 in year of tech giants 2

Apple has been crowned Britain's coolest brand in 2012, ahead of video sharing service YouTube, last year's leader Aston Martin, and this year's fastest climber, Twitter, according to the annual CoolBrands survey.

 

Aston Martin fends off Apple to be named coolest brand of 2011 3

Apple may be about to launch its iPhone 5 while laying claim to be the biggest company in the world, with a market cap in excess of $335bn, but the tech company remains a distant second to the 98-year-old car maker, Aston Martin, in the cool stakes.

 
 

Social Brands 100

EA scoops top spot in Social Brands 100

The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.

 

Social Brands 100: how brands have become more adept at using social media

In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.

 

Retail brands dominate Social Brands 100 shortlist 1

Retail brands including John Lewis, Sainsbury's and Waitrose make up a quarter of this year's Social Brands 100 shortlist, which was unveiled this morning.

 
 

Superbrands

Rolex named number one consumer Superbrand 2013 2

Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.

 

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012 1

Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time, leaving Coca-Cola and Google at second and third place, respectively.

 
 

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FROM THE BLOGS

The Wall blogs

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

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