List and database marketing
In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.
In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.
Rapp has hired Alexei Orlov, a former chairman of Wunderman Worldwide, as its chief executive, replacing Bob Horvath, who will continue in his role as chairman.
Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and media practices and promoted two to executive planning director.
The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
Rapp, the Omnicom data and direct marketing agency, has handed control of its entire UK creative output to its executive creative director. Jason Andrews, as chief creative officer Rik Haslam heads to the US.
Iris has bought Datalytics, the Guildford-based data and CRM company, for around £3 million.
Blue Cross, the animal charity, has hired M&C Saatchi Group to its integrated account following a completive pitch process.
Comparethemarket.com has hired Lida to handle its CRM account after a pitch.
ESI Media, the commercial team for the London Evening Standard, The Independent, i, and the Independent on Sunday, has hired Beta to help the newspapers strengthen their relationships with readers through interpreting consumer data.
Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.
Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.
Understanding the relevance of data in today's world - where more is created every second of the day - is paramount to building a successful online presence, writes Wolf Allisat, chief revenue officer, TagMan.
CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
Three in every five UK consumers say it is important that companies they deal with online disclose how they are collecting and using their data, writes Scott Meyer, chief executive officer, Evidon.
Organisations must build a bond of trust with consumers around the use of their data, writes Louisa Osmond, director, Eulogy!
A move towards objective data-informed marketing will be worth millions, writes Glenn Granger, chief executive officer, marketingQED.
The data might be big but now is the time to experiment with the small stuff, writes Dan Hagen, head of planning, Carat.
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