List and database marketing

Apple follows Facebook and Microsoft with reassurances about data privacy

Apple has followed Facebook and Microsoft by revealing the number of requests for customer data made by the US government, in an attempt to reassure consumers that it protects their data.

IAB launches online data education campaign

The Internet Advertising Bureau has launched a £3m consumer-facing ad campaign to educate the public about how behavioural advertising works.

DMA demands more Govt resources to stop nuisance calls

The Direct Marketing Association is calling on the Government to provide regulators with greater resources to help clamp down on nuisance calls.

MEDIA360: 'Bland data' is not enough, says RSA's Markey

Analytics and creativity must come together for clients to make the most of big data said Pete Markey chief marketing officer of RSA Insurance, at Media 360.

MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.

Google and Facebook would not cooperate with snoopers' charter

Google and Facebook are among the internet giants to have warned the home secretary, Theresa May, they will not cooperate with her plans to track everyone's internet usage.

Real-time pricing: coming to a store near you

Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

EBay to offer segmented shopping data to marketers

EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.

Tesco relaunches Clubcard website to emphasise rewards

Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.

Seven steps to conquering the art of mining big data

The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.

EU postpones crucial vote on European-wide data regulation law

The EU has delayed the vote on a controversial reform of data protection laws, which seek to implement a single law across all 27 member states.

Tesco Price Promise under investigation as Sainsbury's and Morrisons complain

Tesco's Price Promise is under threat, with rivals Sainsbury's and Morrisons seeking to get ads for the price match banned and the ad watchdog launching an investigation into the initiative.

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.

Brands on alert: six things you need to know about draconian new EU data rules

Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.

Tesco to offer free entertainment service for Clubcard holders

Tesco is testing a TV and movie service through its Blinkbox platform, which will be free to Clubcard holders.

Sony to appeal £250,000 fine for hack into PlayStation Network

Sony Computer Entertainment has been fined £250,000 for a hack on its PlayStation Network that compromised the personal details of millions of its users.

Royal Mail parts ways with top marketer Antony Miller

Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct marketing operation, only six months after setting up the business.