List and database marketing
Apple has followed Facebook and Microsoft by revealing the number of requests for customer data made by the US government, in an attempt to reassure consumers that it protects their data.
The Internet Advertising Bureau has launched a £3m consumer-facing ad campaign to educate the public about how behavioural advertising works.
The Direct Marketing Association is calling on the Government to provide regulators with greater resources to help clamp down on nuisance calls.
Analytics and creativity must come together for clients to make the most of big data said Pete Markey chief marketing officer of RSA Insurance, at Media 360.
Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.
Google and Facebook are among the internet giants to have warned the home secretary, Theresa May, they will not cooperate with her plans to track everyone's internet usage.
Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket ...
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.
Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.
The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.
The EU has delayed the vote on a controversial reform of data protection laws, which seek to implement a single law across all 27 member states.
Tesco's Price Promise is under threat, with rivals Sainsbury's and Morrisons seeking to get ads for the price match banned and the ad watchdog launching an investigation into the initiative.
Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Tesco is testing a TV and movie service through its Blinkbox platform, which will be free to Clubcard holders.
Sony Computer Entertainment has been fined £250,000 for a hack on its PlayStation Network that compromised the personal details of millions of its users.
Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct marketing operation, only six months after setting up the business.
Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.
Axing a long-running creative strategy is never an easy call for a marketer to make.
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