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List and database marketing


The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.


Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.


Rapp appoints Alexei Orlov as global chief executive

Rapp has hired Alexei Orlov, a former chairman of Wunderman Worldwide, as its chief executive, replacing Bob Horvath, who will continue in his role as chairman.


Rapp merges data, creative and media strategy teams

Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and media practices and promoted two to executive planning director.


Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.


AWEurope: Creative agencies need to be performance-oriented, says BBH chief

Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.


Rapp hands creative lead to Jason Andrews

Rapp, the Omnicom data and direct marketing agency, has handed control of its entire UK creative output to its executive creative director. Jason Andrews, as chief creative officer Rik Haslam heads to the US.


Iris buys CRM and data specialist

Iris has bought Datalytics, the Guildford-based data and CRM company, for around £3 million.


Blue Cross hires M&C Saatchi Group

Blue Cross, the animal charity, has hired M&C Saatchi Group to its integrated account following a completive pitch process.


Comparethemarket recruits Lida and Rapp has hired Lida to handle its CRM account after a pitch.


ESI Media hires Beta for data strategy project

ESI Media, the commercial team for the London Evening Standard, The Independent, i, and the Independent on Sunday, has hired Beta to help the newspapers strengthen their relationships with readers through interpreting consumer data.


Think BR: Big data for one and all in 2013

Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.


Think BR: The data exchange

Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.


Think BR: Big data = better marketing?

Understanding the relevance of data in today's world - where more is created every second of the day - is paramount to building a successful online presence, writes Wolf Allisat, chief revenue officer, TagMan.


Think BR: When acronyms get in the way of valuable relationships

CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.


Sam Howroyd: Behind the rise in FMCG online spend

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.


Data transparency builds trust

Three in every five UK consumers say it is important that companies they deal with online disclose how they are collecting and using their data, writes Scott Meyer, chief executive officer, Evidon.


Think BR: DMA 2012 - learning what to do with the biggest data

Organisations must build a bond of trust with consumers around the use of their data, writes Louisa Osmond, director, Eulogy!


Think BR: From gut instinct and guesswork towards rational marketing

A move towards objective data-informed marketing will be worth millions, writes Glenn Granger, chief executive officer, marketingQED.


Think BR: Big data, or just better targeting?

The data might be big but now is the time to experiment with the small stuff, writes Dan Hagen, head of planning, Carat.


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