List and database marketing

Evidon and DoubleVerify integrate privacy and ad verification

Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.

Most businesses lack effective single customer view, finds survey

A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.

Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.

The Economist develops ad network Ideas People

The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.

VIDEO: Ryanair's O'Leary launches hotel comparison site

No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.

Third of top 50 websites automatically share user data with third parties

The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed to reward its best customers and the roll-out of a last-minute deals service.

Taming the data deluge

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.

Lateral Group hires Mike Cavers as executive creative director

Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced at Lateral Group as its first executive creative director.

Data marketers should stick to subjects consumers care about

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective social object.

Confused.com extends Nectar partnership

Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.

Think BR: A left brain, right brain look at data in marketing

Data doesn't get really exciting until it gets creative, writes James Caig, deputy head of strategy, United Kingdom, MEC.

Scott Logie promoted to senior role at St Ives

Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.

Information Arts founder quits for angel investments

Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.

Tributes paid to 'pivotal' IDM founder Derek Holder

Praise has been pouring in from across the marketing industry for Professor Derek Holder, the founder and managing director of the Institute of Direct Marketing (IDM), who passed away earlier this week.

Nationwide launches Select credit card

Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.

Tesco must find a new role for Clubcard

Clubcard was once the golden goose of marketing, but should Tesco re-evaluate what the scheme means to consumers, asks Alan Mitchell

Editor's comment: Clubcard: reinvent or face extinction

Legend has it that in 1994, when Clubcard was unveiled to Tesco's then-chairman Lord MacLaurin, he proclaimed himself 'scared'.

Marketers need to work on loyalty activation, research claims

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research.