Marie Claire turns 25 with bumper UK issue
Marie Claire, the monthly fashion and lifestyle magazine, is celebrating its 25th British anniversary with a bumper 430-page October issue.
The first UK edition of Marie Claire, published by IPC Southbank, launched in September 1988 and posted an average circulation of 195,000.
Marking the occasion, 25 years on, the monthly magazine has seen its advertising volume increase by 8.7 per cent compared to last year's October issue, resulting in its highest advertising revenue per issue in five years
There are 200 ad pages in total in the October issue, out this week, brands include Estee Lauder, Dior, Chanel, Emporio Armani, Michael Kors, Burberry, Omega, Calvin Klein, Gucci, Prada, Lancôme and Dolce & Gabbana.
The issue also comes with a 28-page special section dedicated to beauty products launched in the past 25 years, sponsored by House of Fraser.
Editorially, led by editor-in-chief Trish Halpin, the October issue of Marie Claire showcases British female icons from the past 25 years, including Vivienne Westwood, Joanna Lumley, Helen Fielding and Gillian Anderson alongside the next generation of British female leaders, including Sheridan Smith, Laura Whitmore and Jodie Whittaker.
Continuing the anniversary-themed content, former Marie Claire editors relive their personal highlights on the magazine, while fashion doyenne Elizabeth Walker recalls 25 years of fabulous fashion moments.
Columnists featured in the issue include Julie Burchill, Zoe Williams, Miranda Sawyer and Suzanne Moore. The issue also includes an interview with cover-star Lena Dunham who debuts with her first cover on the UK newsstand.
Halpin said: "Marie Claire has consistently delivered thought-provoking features with inspirational fashion and beauty to surprise and inspire British women over the past 25 years. I am immensely proud to be at the helm of this fantastic magazine brand as we celebrate this special birthday."
After reaching record circulation highs of 457,000 at the end of 1996, Marie Claire had an average circulation of 250,785 in the first six months of 2013, while marieclaire.co.uk is reported to generate more than one million unique users per month.
Marie Claire was first published in France in 1937. Today, there are 37 editions of Maire Claire around the world, published either under licence or joint ventures.Follow @DurraniMix
This article was first published on mediaweek.co.uk
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