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Magazine ABCs: Top 100 at a glance

There are some welcome chinks of light in today's magazines report for the last six months of 2013 by the Audit Bureau of Circulations, with pockets of notable growth for the newly combined print and digital figures.

Magazine ABCs: print and digital figures are combined in today's report

Magazine ABCs: print and digital figures are combined in today's report

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Under the new reporting rules, several brands posted large rises in consumers accessing magazine digital editions, with digital edition circulations as a whole up 61% year on year and the number of digital editions audited increasing by 52% to 185 (excluding international editions).

Annual lifts for flagship brands

At Condé Nast, whose international president, Nicholas Coleridge has been a vocal advocate of combining print and digital circulations, its magazine portfolio reports seven titles displaying digital edition and subscription growth.

Women's monthly Glamour posted a new ABC of 415,258, an increase of 2.5% period on period. UK actively purchased sales have risen by 1.4% and total actively purchased copies are up by 2.8% period on period. Digital editions are up 4.4% period on period and 12.5% year on year.  

The fashion bible Vogue posted a new ABC of 201,077, with UK actively combined purchased copies up 5% period on period and 2.1% year on year. Digital edition sales have increased by 9.4% period on period and 124.5% year on year, while UK subscriptions have grown by 10.6% period on period.

GQ continues to stand out in the men's sector, with a combined ABC of 127,040, representing an increase of 2.6% in UK actively purchased copies period on period. However, digital edition sales were up a rather sluggish 3.3% year on year. 

Elsewhere, Condé Nast's forward-facing monthly tech magazine, Wired, has a new ABC of 57,497, static period on period. Digital edition sales were up 1.4% period on period and 18.1% year on year.  

Coleridge, president of Condé Nast International and managing director of Condé Nast Britain, said: "It's great to see a surge in sales for Glamour in the past six months, and our titles making similar progress in digital editions. This is a terrific time to be publishing quality magazines."

Signs of stability

Hearst cited a "solid" performance for the six-month period, with 12 out of the 19 titles audited, posting either period-on-period growth or year-on-year growth. The publisher's flagship brand, Good Housekeeping, posted a combined print and digital ABC of 414,542, up 3.6% period on period and 0.4% year on year.

Women's Health, launched in 2012, is up 4.5% period on period and 7.6% year on year to 112,512, while in the men's lifestyle market, Esquire was up 4.2% period on period.

Hearst also reported "signs of stability returning to the weekly market", with its weeklies division growing total print and digital sales by 1.3% period on period, including Real People, up 6.7% period on period, Reveal up 2.4% period on period and Inside Soap up 2% period on period.

Anna Jones, chief operating officer of Hearst Magazines UK, said: "It's an exciting time for our business. Our magazines continue to dominate their respective markets, while our fantastic digital growth and innovative new product launches, from Esquire Weekly to ELLE's new mobile proposition, enable us to deliver the highest-quality content to our audiences and advertisers across every dimension."

IPC Media reported "healthy growth" from some of its monthly and weekly women’s titles in both the lifestyle and real life sectors, with six titles posting lifts. In the weekly market, IPC Connect’s Woman’s Own outperformed the market both period-on-period (2.2%) and year-on-year (1.3%) with 226,116.

IPC’s monthly lifestyle title Woman&Home reported print growth of 3.8% on the period and 0.2% on the year, to deliver a combined ABC of 356,282. Real life title Pick Me Up achieved a 5.5% uplift, posting a combined print and digital ABC of 183, 662, while Chat posted a 0.7% print rise to 331,102.

Magazines as multiplatform brands

At Bauer Media, home to Heat, Grazia and Empire among others, there is much talk of reaching "valuable audiences across multiple-platforms", with its celebrity leading Heat brand now claiming more than seven million consumer touch points across radio, magazine, TV, online and mobile.

Paul Keenan, chief executive of Bauer Media, said: "Our ongoing commitment to product excellence is reflected in strong ABC performances from Heat, which outperforms the celebrity weekly market both period on period and year on year, Yours, which has had another strong period with continued stability, Garden News, which delivers significant year-on-year growth, and Classic Cars, which thanks to a fresh new look and new editorial franchises, shows a growth of +6.05% on last period."

Growth continues for free magazines

In the purely ad-funded sector, ShortList Media is celebrating solid performances for both its free men's weekly, ShortList, and its women's weekly, Stylist.

ShortList's distribution held steady, with slight lifts of 0.04% period on period and 0.6% year on year, enough for the title to be able to claim its  sixth consecutive year of ABC growth, at 534,692 copies per week.

Publisher Darren Singh said: "ShortList's continued growth in the men's magazine market is proof that the right magazine, with the right distribution, can still reach a quality audience. It's clear that the modern, urban man wants a weekly title that he can relate to, be inspired by and read with pride in public. ShortList’s authoritative, intelligent and accessible tone offers the service these men are looking for to advise and entertain them.

Stylist, the women's fashion and lifestyle market, posted its fourth year-on-year ABC increase, with an audited 435,975 copies every week.

Publishing director Glenda Marchant said: "Stylist has had a fabulous six months, not only celebrating its 200th issue, but creating some amazing commercial solutions. An exciting partnership with Ford saw the phenomenal feat of creating an entire issue of Stylist in 24 hours from a pop-up "

Barry McIlheney, chief executive of the PPA, said: "Today's ABC release marks a significant development in the evolution of measurement for magazine brands.

"The industry has long pushed for an appropriate metric that reflects the growing diversity of platforms and audience touch points, and this combination of print and digital edition circulations is a very positive step forward."

More comment and industry poll here: Should magazines combine print and digital editions?

Combined circulation chart, showing magazines which reported a print and a digital circulation. Magazines which did not report a digital circulation are not shown in this chart.

  Dec End 2013 Digital Yr / yr Print Yr / yr
Title Combined Print Digital % change % change
What's on TV 1051129 1049558 1571 - -14.1%
Slimming World Magazine 458517 450778 7739 - 0.7%
Glamour 415258 410480 4778 12.5% -3.2%
Good Housekeeping 414542 410981 3561 5.4% 0.4%
New! 378311 373972 4339 - -7.3%
Woman & Home 356282 353169 3113 289.1% 0.2%
Chat 331102 329821 1281 - -5.3%
Time Magazine - EMEA (excluding BI/SA) 317039 310899 6140 - -3.6%
OK! Magazine 308220 301355 6865 138.9% -12%
Woman's Weekly 307357 307086 271 - -3.1%
HELLO! 288331 281923 6408 124.1% -1.7%
Cosmopolitan 286043 279127 6916 -36.2% -9.5%
BBC Good Food 268844 257424 11420 20.4% -6.2%
Star 261796 260693 1103 - 3.4%
Prima 260734 260051 683 1% 1.6%
TV Times 254593 254376 217 - -7.7%
Woman 252239 251296 943 - -3.8%
The Economist - Continental Europe Edition 245783 228726 17057 46.7% -2.6%
Marie Claire 227729 225708 2021 123.3% -11.6%
Woman's Own 226116 225436 680 - 1.3%
The Economist - United Kingdom Edition 221080 208438 12642 83.8% -0.9%
Men's Health 213393 203053 10340 -18.4% 0.2%
Best 208706 208548 158 -9.7% -11.8%
Red 203354 199841 3513 19.5% -8.2%
Vogue 201077 192763 8314 124.5% -5.2%
BBC Gardeners' World 197390 195763 1627 191.6% -3.4%
Now 196726 194948 1778 - -18.8%
Ideal Home 193101 191197 1904 162.3% 0.4%
Country Living 190004 187360 2644 4.4% -0.4%
Look 187884 186055 1829 - -17.4%
Real People 186100 185682 418 8.9% 0%
Pick Me Up 183662 183210 452 - -4.6%
Reveal 178409 176844 1565 -7.5% -16.4%
Elle (U.K.) 172079 166680 5399 -23.6% -14.2%
TV & Satellite Week 155779 155138 641 - -6.4%
The Economist - Asia Pacific Edition 151130 136206 14924 56.8% -4.2%
BBC Top Gear Magazine 150884 137482 13402 137% -8.4%
Inside Soap 147294 145082 2212 127.3% -3.8%
Instyle UK 146507 144628 1879 18.5% -12.8%
Time Magazine - British Isles (BI) 130114 127452 2662 - -5.7%
GQ 127040 114867 12173 3.3% -4.4%
Your Home 122896 122266 630 - -6%
Homes & Gardens 122230 120511 1719 10.6% -5.5%
House & Garden 120008 117964 2044 -3.2% -6.7%
House Beautiful 118290 117065 1225 -11.2% -8%
TV Easy 112675 112472 203 - -24.4%
Women's Health 112512 105426 7086 172.5% 3.4%
Harpers Bazaar 111071 107150 3921 -29% -3.8%
Essentials 106848 106262 586 - -9.6%
25 Beautiful Homes 101566 100647 919 54.5% 1.6%
Wallpaper 100460 97797 2663 28.5% -2.5%
Style at Home 97890 96867 1023 - 10.1%
Country Homes and Interiors 95823 94588 1235 163.9% -3.1%
Living etc 94728 91552 3176 24.6% 0.1%
Computeractive 91346 90122 1224 - -8.6%
Company 90116 88059 2057 -15.9% -31.8%
Vanity Fair 90018 81344 8674 12.2% -16.8%
BBC History Magazine 89378 78239 11139 73.2% 6.3%
Four Four Two 87658 84701 2957 238.7% 0.4%
Tatler 83209 81267 1942 19.4% -6.7%
Runner's World 80010 77023 2987 -10.2% -7%
Conde Nast Traveller 78014 76614 1400 -15% -2.4%
Stuff 77340 62391 14949 193.5% -15%
Psychologies Magazine 75473 73417 2056 - -5.4%
Elle Decoration 71371 65663 5708 -13% -7.3%
Classic & Sports Car 71257 70044 1213 2326% -0.2%
BBC Focus 70085 65693 4392 43.5% -11.6%
Soaplife 68121 67891 230 - -8.1%
Total Film 67450 55316 12134 644% -15.4%
All About Soap 64376 63544 832 33.8% -14.2%
Olive 62247 60178 2069 119.2% -13.6%
Nuts 62118 53342 8776 - -33.5%
Esquire 59979 55011 4968 -16.4% -10.7%
World Of Interiors 58008 56505 1503 0% -6.7%
Wired 57497 49279 8218 18.1% -3.6%
Classic Rock 57488 54109 3379 29.6% -4.6%
Homes & Antiques 57093 56480 613 33% -8.3%
Woman & Home Feel Good Food 55117 54445 672 - -13.9%
Men's Fitness 54387 50318 4069 3% -18.6%
Lonely Planet Traveller 53360 50052 3308 115.2% -9.1%
Jamie Magazine 53175 50111 3064 - 0.2%
Conde Nast Brides 53073 51648 1425 38.5% -7.2%
T3 52975 30656 22319 100% -15%
Golf Monthly 52199 50245 1954 91.2% -11.9%
Cycling Plus 51155 45640 5515 25.7% 0%
How It Works 49311 39270 10041 3.9% 11.8%
Times Educational Supplement 48062 47191 871 - -13.3%
F1 Racing (UK Edition) 47698 44761 2937 250.1% -7.7%
BBC Easy Cook 45282 44120 1162 166.5% -7.4%
Horse & Hound 44458 43737 721 - -9.2%
BBC Music Magazine 40827 40044 783 192.2% -2.2%
Digital Camera Magazine 40401 34824 5577 -12.2% -11.7%
Mollie Makes 39755 36962 2793 0.3% 0.4%
New African 39731 39088 643 - -2.8%
Flypast 39533 38764 769 - 5.6%
Time Magazine - Southern Africa (SA) 39409 38845 564 - -8.6%
Simply Knitting 39220 38150 1070 - -13%
BBC Countryfile Magazine 39216 38661 555 116.8% -1.8%
Country Life 38739 38275 464 211.4% 0.1%
BBC Wildlife 38474 37240 1234 74.8% -7.5%
Railway Magazine 37853 37571 282 - 0.7%

This article was first published on mediaweek.co.uk

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