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Cadbury Wispa launches £3.5m ad campaign

Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch.

 

Intel pushes Ultrabook with biggest campaign for a decade

Intel is launching its largest advertising campaign for almost a decade with a push for its Ultrabook computers that uses the message "everything else seems old-fashioned".

 

Behind the scenes: Reggae Reggae Sauce's first TV ad

Reggae Reggae Sauce has unveiled the behind-scenes-footage footage from its TV ad campaign by Aardman Animations and JWT, which launches next month and stars Levi Roots, the brand's founder.

 
 

Work stories featuring 'Making Of' videos

British Airways 'the race' by BBH External website

British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today (Thursday) followed by Google+, before appearing on TV during Coronation Street.

 

Avios 'anything can fly' by 101 External website

101 has created a new spot for Avios, the points scheme formerly known as Airmiles. It's the first work for the brand by 101 since the start-up won the business earlier this year.

 

Barnardo's 'life story' by BBH External website

Barnardo's is launching a campaign, "life story", to show the impact of positive encouragement on a child's life. The campaign, created by Bartle Bogle Hegarty, was shot by the ?director Ringan Ledwidge through Rattling Stick.

 
 

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