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Interactive: Twelve ideas for 2012 4
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Think BR: Learning from our failures
New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing.
Market Research Agency of the Year: Brainjuicer
Continuing high levels of innovation, investment and business growth have led this mould-breaking research agency to scoop Marketing's title for the second successive year, writes Gemma Charles.
Ipsos completes acquisition of Synovate
PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723m. This transaction makes Ipsos the third largest global market research company.
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