Market research news & analysis

Helen Edwards: research industry guilty of hyping dubious data

The food industry is fair game for critics on issues such as food waste, but researchers and consumers are not subject to the same level of scrutiny.

Counting down 2012's finest Marketing Moments

Nicola Kemp unveils the top marketing moments of the past 12 months.

Marketing gears up to unveil Agency of the Year 2012 winners

In just a few days' time, Marketing will reveal the winners of its annual Agency of the Year awards.

Advertising Effectiveness: the long and short of it

Les Binet, head of effectiveness, adam&eve DDB, and acclaimed marketing specialist, Peter Field, are set to unveil the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability' tomorrow, and all Brand ...

Free Time Out hits three-month circulation target in first month

Time Out, the London-based listings magazine, has hit its distribution target of 305,000 earlier than expected and could seek to significantly up its distribution next year.

Marketing unveils its Agency of the Year 2012 shortlists

Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.

Children spend as much time surfing the net as watching TV says Ofcom

Children aged between 12 and 15 have been found to be spending as much time on the internet as they do watching TV, a first for this group, according to a new report on children's media habits from Ofcom.

Time to stop mothering women

Brands have long been accused of reducing women, and particularly mothers, to easy stereotypes. We investigate how mums are changing, and to what extent marketers are altering their thinking.

McDonald's ditches Innocent Smoothies

McDonald's has ditched Innocent Smoothies from its menus, after its five-year-trial failed to gain traction with customers.

Tesco Bank launches mortgages with Clubcard points

Tesco Bank has intensified competition with traditional banks by launching a mortgage range that will reward Clubcard holders with one point for every £4 of mortgage repayments.

Greater Insight Roundtable: Diving deeper for real pearls of wisdom

At a special roundtable event hosted by Marketing, leading market researchers discuss their shifting roles - and how the industry can help organisations unlock the secrets of their clients and consumers.

Be a culture vulture - or get eaten by the competition

To anticipate what your consumers will want in the future, you need to understand the culture that infuses their lives. Here are three ideas to help forward-thinking brands stay ahead of the curve.

Warning: there really is no such thing as a free lunch

Surveys and social-media intelligence both have strengths, but combining them yields the best data.

How to relight insight

The 'insight' label has lost its aura. To win it back, market researchers need to pinpoint areas of passion and tension, be provocative and make sure that the best ideas excite clients for longer.

Think BR: Making the most of the fuzzy front end

When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing.

Mobile data ignored by majority of UK businesses, says Experian

Only 8% of UK businesses include mobile data in their wider customer data strategies, while 40% fail to collect any mobile data at all, according to a survey from Experian.

Make or break time for the market research industry

With so many fresh sources of data on offer, the market research industry faces major threats and must adapt or die, writes Alan Mitchell.

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency chiefs.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

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