Market research news & analysis
The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.
Les Binet, head of effectiveness, adam&eve DDB, and acclaimed marketing specialist, Peter Field, are set to unveil the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability' tomorrow, and all Brand ...
Time Out, the London-based listings magazine, has hit its distribution target of 305,000 earlier than expected and could seek to significantly up its distribution next year.
Children aged between 12 and 15 have been found to be spending as much time on the internet as they do watching TV, a first for this group, according to a new report on children's media habits from Ofcom.
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing.
New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing.
PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723m. This transaction makes Ipsos the third largest global market research company.
Reputation is a company's most important intangible commercial asset. It is a function of everything that a company does.
YouGov, the online market research agency, has restructured its senior management and promoted its UK chief executive to a broader role, to bolster its European executive team.
The gap between advertised broadband speeds and actual broadband speeds has grown by 8% to 8.2Mbit/s in the past six months, while the investigation into the use of the phrases "up to" and "unlimited" rolls on.
Rufus Olins, the chief executive of Warc, has resigned with immediate effect after nearly three years at the marketing intelligence group.
Guilt sells but reinforcing the positive will have a lasting effect, on all of us, writes Kathy Slack, strategy director, DDB UK.
Aegis Group has confirmed that it is in "exclusive" discussions with market research company Ipsos over the £500m sale of its research arm Synovate.
Communications and market research group Aegis has acquired Lithuanian media agency Creative Media Services UAB.
Marketing budgets were revised down in the fourth quarter of 2010 amid uncertainty surrounding the economic recovery in 2011, according to the IPA / BDO Bellwether survey published today.
NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic research consulting firm Harrison Group for as much as $13m.
With BT undercutting Sky on the cost of subscriptions to Sky Sports 1 and 2 from start of the new football season, we asked the public whether they are considering switching, and if Sky offers good value.
Research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending to 'fuse social media' into client companies.
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