Marketing news & analysis
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The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and hardship people are facing, according to former London 2012 marketing chief Greg Nugent.
Lindsay Pattison is named global chief executive of Maxus, while the Football League makes two appointments in a restructure of its commercial operation, in this week's round-up of people moves in advertising, marketing and media.
The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.
Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger, labelling the move "remarkable".
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.
Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.
With the rise of good whisky ads from Ballantines to Chivas Regal, quite simply, the whisky market has had to rethink its approach to advertising, especially when it comes to blended, says Victoria White, shopper marketing planner at TMW.
Subway has launched the latest spot in its ongoing "my sub, my way" campaign, featuring the flamenco dancer Gareth Twinkleman.
Red Bull has been ordered to change its iconic "Red Bull gives you wings" strapline, after a US court ruled it was 'misleading advertising'.
Tom Bazeley becomes M&C Saatchi's chief executive, while Clear Channel's global chief marketing officer Pru Parkinson leaves the outdoor company, in this week's round-up of people moves in advertising, marketing and media.
The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.
Starcom MediaVest Group UK (SMG) has created a London Operations Team (LOT) tasked with refining and rolling out new board strategies directly into the agency.
Clear Channel's global chief marketing officer, Pru Parkinson, has left the outdoor company to pursue new opportunities.
Poundworld has been rapped by the ad watchdog after selling some items for £3 and £8.99, despite claims on its website that "everything" was £1.
EE, the mobile operator, is to launch its own set-top box that offers TV and video streaming packages.
NatWest is promoting its fairer banking positioning through an above-the-line campaign.
After DHL's ill-advised post on Facebook that asked followers to "like" its page to send F1 driver Jules Bianchi best wishes for a speedy recovery following his crash at the Japanese Grand Prix, Neil Dawson, chief strategy officer at Europe at Sapien...
Johnnie Walker Blue Label's "symphony in blue" event represents a "brave new world" of branded entertainment, according to the television production and events staging company Done & Dusted.
DHL is being criticised on social media for appearing to take advantage of Formula 1 driver Jules Bianchi's horrifying crash at the Japanese Grand Prix.
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