Marketing news & analysis

Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.

Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding

Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.

OgilvyOne hires PwC marketer Mark South to board

OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

TalkTalk to sponsor fifth X Factor

TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.

Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Yahoo unveils complete overhaul of Flickr

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

Apple remains the world's most valuable brand

Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year.

M&S long-serving marketing chief Steven Sharp to retire

Steven Sharp, Marks & Spencer's long-serving marketing chief, is set to retire from the business and replaced by Patrick Bousquet-Chavanne, the former Estée Lauder group president.

Virgin Atlantic marketer Simon Lloyd departs in restructure

Virgin Atlantic marketing director Simon Lloyd has left the airline after less than a year, with marketing responsibilities to be taken on by the brand's global sales director Maria Sebastian.

John Lewis picks Proximity for CRM account

John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.

Nike campaign asks fans to put country before football club

Nike is to weigh into football's club-versus-country debate with a new social media campaign called "Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts.

Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

Vodafone UK appoints Daryl Fielding to top marketing post

Vodafone UK has appointed former Kraft marketer Daryl Fielding as its new brand director, replacing Danielle Crook, who left to join Starbucks last year.

Barbour hires Paul Wilkinson to lead global marketing

Fashion brand Barbour has strengthened its senior team with the appointment of Paul Wilkinson as head of marketing.

Yahoo agrees to pay in excess of $1bn for Tumblr

Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£720m).

Why marketers are missing a trick by ignoring sensory perception

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

Kellogg's hits back at own-label with top secret Special K recipe

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.