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Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief marketing officer.
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Coke Zero introduces 'taste the possibilities' pan-Euro push
Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste the possibilities" strapline as part of the brand's "Zero sugar, great Coke taste" brand message.
Skyn condom brand takes testimonial approach
Skyn, the Ansell Healthcare-owned condom brand, is focusing on product testimonials from women in a global marketing campaign kicking off in the UK this week.
MasterCard extends Champions League sponsorship
MasterCard has announced it is to renew its sponsorship of the Uefa Champions League for a further three years.
BMW unveils plans for floating Olympic showroom 1
BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state-of-the-art, floating showroom, as a central plank of its sponsorship of this year's Olympics.
VIDEO: Audi 'believes there is growth in the UK market', says Chambers
Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.
Betfair to knock rivals for the first time in campaign
Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing campaign.
VisitWales top marketer exits for Cardiff & Co
VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff.
Google to launch 'own-brand entertainment hardware' 1
Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
Trading Places: this week's people moves
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.
RBS Insurance division to rebrand as Direct Line Group
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
VisitBritain and DCMS in £25m global tourism push 1
VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.
Sport magazine to hand out 'light sabres' for Star Wars promotion
20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.
Groupon reins in marketing spend as it reports loss of $42.7m
Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 and reports a net loss of $42.7m (£27m) in its first set of financial figures since it floated last year.
Barclays hires former Vodafone marketing chief Wheldon to brand role
Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas.
Admedia's managing director Adam Mills departs
Adam Mills, the managing director of the outdoor company Admedia, has left his job to pursue other interests.
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Pitch Update
Have you ever been told you couldn't organise a piss-up in a brewery? If so, you will be heartened to hear that the brewers themselves might even struggle in that area.
Social brands: Betfair turns to comedy writers for social media
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.
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From the blogs
Government champions direct marketing – £millions could be saved. External website
by Mark Tomkins, TDA, 13/02/2012
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