Marketing news & analysis
The programmatic market is evolving quickly and next year the pace of change is set to continue, says Ben Plomion, vice president of Marketing at Chango.More
Latest marketing news
A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.
Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media.
The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner for Campaign US.
The Sun's email marketing for its Dream Team fantasy football competition has been banned for offering a date with a Page 3 girl, after complaints it was sexist and socially irresponsible.
Gerard Crichlow is appointed to a newly created social media role at Abbott Mead Vickers BBDO and marketer Nick Robinson leaves Coca-Cola for AB InBev, in this week's round-up of people moves in advertising, marketing and media.
Argos is releasing the second ad in its "get set go Argos" campaign.
The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and hardship people are facing, according to former London 2012 marketing chief Greg Nugent.
Lindsay Pattison is named global chief executive of Maxus, while the Football League makes two appointments in a restructure of its commercial operation, in this week's round-up of people moves in advertising, marketing and media.
The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.
Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger, labelling the move "remarkable".
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.
With the rise of good whisky ads from Ballantines to Chivas Regal, quite simply, the whisky market has had to rethink its approach to advertising, especially when it comes to blended, says Victoria White, shopper marketing planner at TMW.
Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.
Red Bull has been ordered to change its iconic "Red Bull gives you wings" strapline, after a US court ruled it was 'misleading advertising'.
Subway has launched the latest spot in its ongoing "my sub, my way" campaign, featuring the flamenco dancer Gareth Twinkleman.
Tom Bazeley becomes M&C Saatchi's chief executive, while Clear Channel's global chief marketing officer Pru Parkinson leaves the outdoor company, in this week's round-up of people moves in advertising, marketing and media.
The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.
Starcom MediaVest Group UK (SMG) has created a London Operations Team (LOT) tasked with refining and rolling out new board strategies directly into the agency.
Clear Channel's global chief marketing officer, Pru Parkinson, has left the outdoor company to pursue new opportunities.
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