Marketing news & analysis
Latest marketing news
Transport for London has failed to find a brand to replace Diageo as the sponsor of its New Year's Eve travel promotion, which is just 16 days away.
Alan Rusbridger quits as editor-in-chief of Guardian News & Media, Red Bull promotes Pete Charles and Tina Gaudoin becomes editor-in-chief of Town and Country, in this week's round-up of people moves in advertising, marketing and media.
After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014.
Campaign will publish its Annual tomorrow, naming its Agency of the Year, Media Agency of the Year, Digital Innovation Agency of the Year and Customer Engagement Agency of the Year.
Vice, the global youth media company, has formed a partnership with 20th Century Fox to launch Vice Films, a one-stop-shop for up and coming talent in the movie business.
Every country struggles with the problem of prostitution.
EBay has appointed Naked Communications to handle its social media and content across Europe.
The Arqiva Hall of Fame 2014, organised by The Radio Academy, will induct Jo Whiley, Vanessa Feltz, Trevor Nelson, Nicky Campbell, Pete Price, Alan Brazil and Barry Cryer into its industry honours list in 2014.
The programmatic market is evolving quickly and next year the pace of change is set to continue, says Ben Plomion, vice president of Marketing at Chango.
A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.
Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media.
The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner for Campaign US.
The Sun's email marketing for its Dream Team fantasy football competition has been banned for offering a date with a Page 3 girl, after complaints it was sexist and socially irresponsible.
Gerard Crichlow is appointed to a newly created social media role at Abbott Mead Vickers BBDO and marketer Nick Robinson leaves Coca-Cola for AB InBev, in this week's round-up of people moves in advertising, marketing and media.
Argos is releasing the second ad in its "get set go Argos" campaign.
The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and hardship people are facing, according to former London 2012 marketing chief Greg Nugent.
Lindsay Pattison is named global chief executive of Maxus, while the Football League makes two appointments in a restructure of its commercial operation, in this week's round-up of people moves in advertising, marketing and media.
The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.
Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger, labelling the move "remarkable".
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
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