Marketing news & analysis
Latest marketing news
Tim Leake, the former global creative innovation director at technology education company Hyper Island and the SVP of growth and innovation at California-based RPA, argues that agencies need to be "more creative" about creativity.
TalkTalk, the TV, broadband, mobile and home phone provider, has attracted 1.1 million customers to its pay-TV service, after adding 185,000 in its last quarter.
LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).
AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.
Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.
Advertising is now taught as an academic subject.
Simon Labbett, the founder and creative director at Hometown London, questions whether bravery is ever an appropriate buzzword for the ad industry.
Scott Knox, the managing director of the Marketing Agencies Associations, gives his view on the IPA Bellwether report.
Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.
Chris Maples, vice president of Europe at Spotify, has left his role with the music company after three years, Media Week understands.
The Big Bus Challenge, the contest that rewards outstanding bus advertising, opens for entries this week.
Main media advertising and internet marketing are driving the continued rise in marketing budgets, according to the latest IPA Bellwether Report.
Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and cr...
O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.
Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.
Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.
The European Commission has recommended a series of measures to protect consumers from online gambling services, including ensuring that their advertising is more socially responsible.
Matthew Hancock, the skills minister, has pledged an additional £4 million to a major initiative from the creative industries to educate its workforce and attract new talent.
Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite's analytics tool UberVu.
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.
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- Digital Marketing Specialist Colyer London £25000 - £30000 per annum, London (Central), London (Greater)
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