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Victoria's Secret joins Super Bowl melee to deliver Valentine's Day message

Lingerie chain Victoria's Secret is getting in on the Super Bowl action by releasing an online film of five models playing American Football and buying a TV spot during the big game.

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John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media, the content marketing agency, has appointed Rebekah Billingsley to the newly created role of head of digital and content strategy.

 

Accenture ties up with Guardian for 6 Nations

Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.

 

The Lad Bible publisher hires Mimi Turner as marketing director

Mimi Turner, the former communications director for Northern & Shell, has joined the company behind online publications The Lad Bible and The Sport Bible as its first marketing director.

 

'All business failures are marketing failures' says United Biscuits chief

Martin Glenn, the chief executive of United Biscuits and former Pepsico marketer, argued that marketing is crucial to business success last night, speaking at an event hosted by agency intermediary Oystercatchers.

 

DCMS in political row over gambling ad review

The Department for Culture, Media and Sport has promised to publish the result of a review of gambling ads "shortly" after concerns expressed by senior Lib Dem Danny Alexander came to light.

 

Notonthehighstreet sponsors London Underground 'baby on board' badge

Notonthehighstreet.com, the online retailer, has become the first sponsor of the London Underground's "baby on board" badge, in a deal worth £420,000.

 

AA downgrades UK adspend growth forecast

The Advertising Association's forecast for adspend growth in the UK this year has been revised down to 5.7 per cent, from an expected 6.5 per cent.

 

Thinkbox issues call for entries for TV Planning Awards 2015

Thinkbox is now accepting entries for the Thinkbox TV Planning Awards 2015, which recognise and celebrate inspired use of commercial TV.

 

CES 2015: The future of wearable technology

Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables.

 

Domino's Pizza strikes two-year Hollyoaks sponsorship deal

Domino's Pizza has agreed a multi-million pound deal to sponsor youth-focused soap Hollyoaks for two years from next Monday.

 

CES 2015: All the new TVs, wearables, audio, home and car technology

A comprehensive round-up of the latest product launches at CES, courtesy of Stuff, the consumer tech authority.

 

CES 2015: How technology is redefining the live experience

Ensuring emerging technologies do not interfere with the "special" experience of live events requires a "delicate balance" to be struck, according to the president of the American Football team San Francisco 49ers.

 

CES 2015: Marketing and content creation are merging, but consumers don't mind

Marketing and content creation are merging, but consumers are still savvy enough to tell the difference, according to a panel at CES 2015 in Las Vegas.

 

CES 2015 preview: Self-driving cars and the internet of things

This year's "Cannes for geeks" monster consumer electronics show in Las Vegas features keynote sessions from Ford and Intel, and covers subjects including the changes wrought by mobile.

 

Doritos shortlists 10 films for $1m Super Bowl contest

Film-makers from the UK, Australia and Canada will go up against six US entrants in snack brand Doritos' annual popular vote to decide which two ads it will air during the Super Bowl next month.

 

Havas partners Universal Music Group to offer insight on music fans

Record label Universal Music Group has partnered with ad group Havas to share data to create new marketing opportunities for clients.

 

My New Year's resolution: Eat octopus for breakfast

Andy Nairn, a founding partner at Lucky Generals, explains why he will be starting his days with unusual meals in 2015.

 

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

 

30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...

 

BT in talks to buy EE for £12.5bn

BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.

 
 

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