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'No-collar workers' frustrated at the lack of flexibility in the workplace can revolutionise established practices, writes Nicola Clark.
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My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
Ronaldo to star in Facebook challenge for Castrol documentary
Cristiano Ronaldo, the Portugal and Real Madrid player, is to take part in a live-streamed football challenge against fans through Facebook tomorrow (17 May), to promote the release of a Castrol-funded documentary about him on iTunes.
Premier Foods backs Great Little Ideas with social media push
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.
McDonald's trials McWaiter service
McDonald's is trialling table service at a number of its British outlets in a move to drum up customer numbers and improve the quality of its service.
Hub Digital Networks launches into digital out of home sector
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which will act as a sales house and consultancy for owners of digital out-of-home media networks including Toni & Guy.
VIDEO: Samsung marketer outlines Hope Relay goals
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.
Power 100: The UK's top marketers
Marketing unveils the definitive guide to the UK's most powerful marketers.
Prince's Trust recruits entrepreneurs to inspire jobless youth
The Prince's Trust is launching a campaign fronted by leading UK entrepreneurs aimed at inspiring the country's youth as they face record levels of unemployment.
Groupon nearly in the black as it cuts losses by 96%
Groupon, the daily deals service, has narrowed its net losses by 96% to $3.59m (£2.2m) for the three months ended 31 March 2012, while slashing marketing costs by nearly 50%.
Billington Cartmell picked for 'integrated' Apprentice ad task
Billington Cartmell is the latest in a string of agencies to be called on by 'The Apprentice' for the show's advertising task, which will air tomorrow (16 May).
VisitEngland defends £5m campaign after industry attack
VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.
Kerry Foods marketing chief Chapman joins Kraft
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate division of rival Kraft Foods.
McDonald's launches content portal in latest phase of UK 'McMakeover'
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.
Twitter boss: UK brands 'driving ad innovation'
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.
BlackBerry looks to trump Samsung with NFC campaign
BlackBerry is hoping to steal a march on Samsung by heavily pushing its near field communication (NFC) enabled devices ahead of the Olympics.
Industry view: Does M&S's new value food range hit the spot?
Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.
Heathrow launches campaign reassuring passengers of smooth Olympic run
Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure consumers it is ready for the "unique operational challenge" posed by the Olympics.
Kopparberg unveils 'un-established' marketing drive
Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to unconventional lifestyles, innovation and music.
Man City's title win 'can double sponsorship earnings'
Manchester City has the potential to double its sponsorship earnings over the next five years thanks to winning the Premier League title, according to sport sponsorship experts.
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From the blogs
If Leveson had an anthem – It says here…by Billy Bragg External website
by @gordonmacmillan, 15/05/2012
Channel 4′s corporate fat cats must be grateful they’re not running a PLC External website
by Jeremy Lee, 14/05/2012
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