Marketing news & analysis
Latest marketing news
Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.
With most of the bigger media pitches now wrapped up (much to the satisfaction of Sir Martin Sorrell), you d have thought that agencies would be taking a breather for Easter. Sadly, none of it. MediaCom is among the agencies waiting eagerly for the o...
Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report.
Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.
Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.
Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.
Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.
Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.
Technical skills and creative flair do not have to be mutually exclusive. Jason Goodman, Steve Henry, Danielle Newnham and Eric Brotto offer advice on how the two can come together in business.
David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR
Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.
Neil Dawson, the former executive creative director of BETC London who left the agency suddenly in January, has launched a shop called Dawson Pickering.
Confidence in creating digital and mobile campaigns is still low among marcoms and media professionals in the UK, according to a survey by The Knowledge Engineers.
NHS Blood and Transplant, the special health authority that supplies blood and organs to hospitals in England and North Wales, is looking to appoint a digital agency.
Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.
ISBA, the advertising trade body, has welcomed the appointment of Sajid Javid as secretary of state for the Department of Culture, Media and Sport and praised his "strong business background".
Labour is trying to introduce a ban on TV ads for payday loans before the 9pm watershed, in an attempt to prevent children pestering their parents to apply for them.
Mediacom's sport division has revealed the details of a new set of connected sponsorship tools for clients to select and evaluate sponsorship deals.
Latest jobs Jobs web feed
- SENIOR MARKETING MANAGER- Fashion retailer Success Digital £65000 per annum, London
- Paid Social Manager Lipton Fleming £32000 - £42000 per annum + excellent benefits, London
- Events Marketing Manager Stopgap £40000 - £50000 per annum, London
- Agency Account Manager/Director (Outdoor) Lipton Fleming £30000.00 - £35000.00 per annum + 25% bonus, London
- Head of Brand Marketing Stopgap £60000 - £70000 per annum + benefits, Surrey
- Senior Mobile Sales Manager Ultimate Asset £47500 - £50000 per annum + +£30k OTE, London