Marketing news & analysis

Kellogg's hits back at own-label with top secret Special K recipe

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

Tesco's debut London catwalk attracts celebrity audience

Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.

Ofcom takes action as consumers plagued by growing nuisance calls

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.

'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top

Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.

Marketing Leader of the Year: The candidates - Christian Woolfenden

Christian Woolfenden, global marketing director at Paddy Power tells Elen Lewis, editor of The Marketing Society that bold marketing leadership looks like a giant hot air balloon shaped like a pair of underpants

Marketing Leader of the Year: The candidates - Rebecca Van Dyck

Rebecca Van Dyck, head of consumer marketing, Facebook talks to Elen Lewis, editor of The Marketing Society about shoes, fear and making creative people feel safe.

Marketing Leader of the Year: The candidates - Justin Cooke

Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.

Morrisons strikes 25-year deal with Ocado

Morrisons, the UK's fourth biggest supermarket chain, is to make its first foray into online grocery, after striking a 25-year deal with internet grocer Ocado.

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

The latest viral video hits from Chanel, Red Bull and Johnson's.

Vauxhall and FA power ahead with new four-year England deal

Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.

Audi gives us two Spocks for the price of one

Social video expert Unruly evaluates the latest viral campaign from Audi.

What Aon really thinks about Sir Alex Ferguson's retirement

The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.

ICO: 'Consumers are not interested in privacy'

Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only become interested in privacy when brands misuse data.

Beckham in 12 ads: Will retirement change his sponsored life?

What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.

Ebay boss gives mobile team 'permission to step on toes'

Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".

Marketers lack clarity on budgets and briefs, say agencies

Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.

Microsoft tells brands: 'Stop bad mobile experiences'

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

Next promotes top marketer Jane Shields to the board

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.

Tesco triumphant in top five 'socially devoted' brands poll

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Marketing Leader of the Year: The candidates - Sarah Warby

Sarah Warby, marketing director, Sainsbury's talks to Elen Lewis, editor of The Marketing Society about the dangers of data legislation, the power of being an accessible leader and a pair of trousers