Marketing news & analysis
Arguably no marketer has done more to shape a modern-day British brand than Steve Sharp. After almost a decade heading up Marks & Spencer's marketing he is bowing out gracefully from the bellwether retailer.More
Latest marketing news
Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.
Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.
Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.
OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.
TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.
The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.
Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.
Steven Sharp, Marks & Spencer's long-serving marketing chief, is set to retire from the business and replaced by Patrick Bousquet-Chavanne, the former Estée Lauder group president.
Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year.
Virgin Atlantic marketing director Simon Lloyd has left the airline after less than a year, with marketing responsibilities to be taken on by the brand's global sales director Maria Sebastian.
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
Nike is to weigh into football's club-versus-country debate with a new social media campaign called "Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts.
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
Vodafone UK has appointed former Kraft marketer Daryl Fielding as its new brand director, replacing Danielle Crook, who left to join Starbucks last year.
Fashion brand Barbour has strengthened its senior team with the appointment of Paul Wilkinson as head of marketing.
Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£720m).
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
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