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PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
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Trading Places: this week's people moves
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.
RBS Insurance division to rebrand as Direct Line Group
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
VisitBritain and DCMS in £25m global tourism push 1
VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.
Sport magazine to hand out 'light sabres' for Star Wars promotion
20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.
Groupon reins in marketing spend as it reports loss of $42.7m
Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 and reports a net loss of $42.7m (£27m) in its first set of financial figures since it floated last year.
Barclays hires former Vodafone marketing chief Wheldon to brand role
Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas.
Admedia's managing director Adam Mills departs
Adam Mills, the managing director of the outdoor company Admedia, has left his job to pursue other interests.
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Pitch Update
Have you ever been told you couldn't organise a piss-up in a brewery? If so, you will be heartened to hear that the brewers themselves might even struggle in that area.
Social brands: Betfair turns to comedy writers for social media
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.
Feel Good Drinks in Mamma Mia! promotion
Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.
Red Bull to live stream supersonic skydive attempt 1
Red Bull is to live stream a daring attempt to stage a record-breaking skydive from the edge of space, on a dedicated website.
BETC London aids child protection collaboration
BETC London is helping the Association of Chief of Police Officers (ACPO) with a project to encourage police, health, education and social care agencies to work together in the fight against child abuse.
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be Silly', which stars Jennifer Saunders parodying people's extreme reaction to its new cream cheese chocolate spread.
Oasis to sponsor ITV2's Celebrity Juice
Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show, 'Celebrity Juice'.
Foster's launches Facebook Timeline app
Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.
Social brands: Unilever shifts focus from social media to word of mouth 3
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
RB commits £100m to building brands and 'powermarkets'
Reckitt Benckiser has today committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.
Coca-Cola to boost brand spend by up to $400m
Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years.
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From the blogs
Insurance industry needs better public relations, says global boss of Willis External website
by Ardi Kolah, 09/02/2012
Ten of the best US political attack ads – Nuking little Daisy tops the list External website
by @gordonmacmillan, 08/02/2012
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