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Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.
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Tesco gives ready meals multimillion-pound revamp
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.
Lufthansa introduces Berlin routes
Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.
Novak Djokovic to wear Uniqlo at French Open
Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ambassador, who will wear its sports range of clothes at tournaments.
Clifford named Newsworks strategy director
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body, Newsworks, as its director of client services and strategy.
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.
Wells & Young's marketing director Chris Lewis leaves for consultancy life
Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer to set up his own marketing consultancy.
Thomas Cook appoints chief executive
Thomas Cook has appointed a new group chief executive, ending its search for a permanent replacement for Manny Fontenla-Novoa.
Big Jubilee Lunch project in TV push
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.
Media360: Virgin Media marketing chief on David Tennant signing
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.
Malibu launches VIP-themed Facebook app as part of summer style activity
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.
RAC hires John Orriss to head marketing
Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.
Vimto partners with Vevo to target teens
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
Foxy Bingo signs up for second summer with Smooth and Real Radio
Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio's Smooth and Real Radio brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.
New look for Marketing Design Awards
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.
Britvic repositions J2O in brand overhaul
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.
Media360: John Lewis marketer Craig Inglis on surprising consumers
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.
Danone ramps up marketing for Evian and Volvic brands
Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.
Google Chrome beats IE to become the world's favourite browser
Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCounter.
Ocean Outdoor partners with TalkSport for summer sport bulletins
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.
M&S profits drop for first time in three years
Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.
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From the blogs
Life after print – a documentary on the future of investigative reporting External website
by @gordonmacmillan, 24/05/2012
Do you fancy a share of Facebook? General Motors certainly don’t. External website
by Chris Arnold, 21/05/2012
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