Marketing news & analysis
The Advertising Association has partnered with the BBC's Robert Peston to challenge business leaders from top UK agencies, brands and media owners to become Speakers for Schools.More
Latest marketing news
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency of the Year and the Grand Prix respectively.
The Advertising Standards Authority has taken the rare step of withdrawing Paddy Power's controversial Oscar Pistorius ad pending its investigation.
The Government has launched a wide-ranging review of gambling advertising after growing criticism that children are being exposed to it.
Ahead of International Women's Day on 8 March, we publish the first in our series of interviews with leading women from the advertising and media industries.
Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.
Oystercatchers, the client-agency intermediary, is expanding into Asia-Pacific, launching its first office in Hong Kong and planning to roll out to China, Thailand, Singapore, Malaysia and India.
Mark Craze steps down as chief executive at Havas Media Group UK, Simon Calver resigns as head of Mothercare and James Wildman joins Trinity Mirror, in this week's round-up of people moves in advertising, marketing, media and PR.
Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.
Katy Woodrow-Hill, the head of planning at Dare, explains how brands can be more than a company that just sells products.
London Gatwick Airport has invited ad agencies to pitch for a new creative brief.
OMD was the most-awarded media network in 2013 for the eighth year, according to The Gunn Report For Media.
OgilvyOne Worldwide has promoted Emma de la Fosse and Charlie Wilson, the executive creative directors of its UK agency, to joint chief creative officers of Europe, Africa and the Middle East.
The Government is holding a pitch for communications planning services on the Royal Air Force and Royal Navy recruitment campaigns.
Mcgarrybowen has picked up the pan-European advertising account for the holiday rental website HouseTrip.
Digital agencies were the subject of nearly half of the mergers and acquisitions by major holding companies last year, while the overall number of deals fell by 9 per cent, according to a global review from Clarity, the media-focused corporate financ...
The trailer for 'Gravity', the science-fiction 3D movie starring Sandra Bullock and George Clooney, has been viewed 15 million times more than its closest best picture Oscar competitor, 'The Wolf of Wall Street'.
Saatchi & Saatchi Singapore has hired Dominic Stallard, the chief creative officer at Lowe Singapore, as its executive creative director.
Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show 'Gogglebox', ahead of its return in a new Friday night slot on 7 March.
The Marketing Agencies Association has appointed Simon Hathaway, the president and global head of retail experience at Cheil, as its new chairman, replacing Ian Millner.
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