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Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

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Condé Nast builds digital team with four hires

Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.

 

News Corp to acquire US online property company Move for $950 million

News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US.

 

ESPN 'very surprised' by BT's bid for Premier League rights

NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

 

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

 

KitKat's mocking Apple tweet outperforms Oreo's Superbowl

KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.

 

Bauer Media takes Magic national as part of digital push

Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.

 

BBC Good Food celebrates 25 years

BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.

 

Argos releases alien swan song ad

Argos has given its alien family mascots a swan song ad before saying goodbye after three years.

 

Twitter's Melissa Barnes: Get comfortable with people who don't love you

SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.

 

Trading Places: this week's people moves

Helen Jeffries joins Rainey Kelly Campbell Roalfe/Y&R as head of acquisition and Piers North takes up the role of digital strategy director at Trinity Mirror, in this week's round-up of people moves in advertising, marketing and media.

 

X Factor 2013 hit by Twitter decline

The X Factor has suffered a 40 per cent drop in the programme's related tweets, year on year.

 

Molson Coors retains ZenithOptimedia in UK

ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.

 

Clients and planners: what makes a brilliant media plan?

Ahead of Newsworks Planning Awards 2014 next month, we ask what makes a brilliant media plan? Hear from marketers at HSBC, Marks & Spencer and EasyJet, as well as planners at Walker Media, Mindshare and Dentsu Aegis Network.

 

My Media Week: Chris Dobson

Chris Dobson, executive chairman at The Exchange Lab prepares for the company's programmatic technology launch and speaking at Spikes Asia, while contemplating how he can live up to some of his inspirational role models.

 

Julia Jordan exits UKTV

Julia Jordan, executive director, business and operations at UKTV, is leaving the broadcaster after 18 years with it and its preceding operations.

 

Clear Channel kicks off digital sites expansion

Clear Channel has launched Play London, a three-part digital outdoor expansion strategy.

 

Initiative UK promotes James Temperley to head of broadcast

Initiative has promoted James Temperley, its head of TV, to head of broadcast for Initiative UK.

 

Social Media Week: what social media has taught us

John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years.

 

AOL UK launches campaign to consolidate offering

AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.

 

GeoLotto partners Channel 5 for relaunch

GeoLotto, the online map-based lottery game, has entered into a partnership with Channel 5 as a key part of the brand's relaunch.

 
 

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