Media news & analysis
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.More
Latest media news
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
Radio specialists from Mindshare, RadioWorks and UM London were encouraged by the growth of digital listening and intrigued by the changes in the London market in yesterday's Rajar figures.
Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.
Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.
Steve Parkinson, managing director, Bauer Radio London, and Tony Moorey, Absolute Radio's content director, give their views on this quarter's Rajar figures.
Trinity Mirror, the national and regional newspaper group, has reported a 10% drop in revenues for the start of 2013 following double-digit falls in display advertising.
Ian Katz the long-time deputy editor of The Guardian and heir apparent to Alan Rusbridger is to leave the paper and take up the top job at 'Newsnight', the BBC's troubled current affairs flagship.
The Chris Evans Breakfast Show attracted its biggest ever audience of 9.8 million a week on average, up nearly 600,000 year on year, according to today's official Rajar figures.
AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.
Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.
SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its global media planning and buying account.
ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.
Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered "modest profit", said to be "below marke...
Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain's Got Talent', as part of its Race for Life campaign.
Arena has been awarded the £15 million consolidated European media planning and buying account for Betfair, following a pitch against Mindshare, Manning Gottlieb OMD and Starcom.
Paid channels are a big gamble for YouTube but have the potential to change the way people consume media online, says Angus Wood, head of earned media at iProspect.
This week, Emy Rumble-Mettle, director at media recruitment agency Lipton Fleming, divulges her passion for finding the right candidates, evaluates the past three years of agency business and explains why the quick job hunt no longer exists.
An ad promoting an offer for Immediate Media's Olive magazine has been banned by the ASA because the subscription, which included a free mug, was found to be more expensive than a deal that came without a mug.
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.
ITV has reported revenues of £571m for the first three months of 2013, up 1.1% year on year fuelled by 5.5% increase in spot ad revenues but ad revenue could fall by double digits in the second quarter.
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