Media news & analysis
Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.More
Latest media news
Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.
Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research by Digital Cinema Media (DCM).
The Arqiva Hall of Fame 2014, organised by The Radio Academy, will induct Jo Whiley, Vanessa Feltz, Trevor Nelson, Nicky Campbell, Pete Price, Alan Brazil and Barry Cryer into its industry honours list in 2014.
King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.
Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.
Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82.
Justin Gibbons, the creative director at Arena, has joined Enter as a strategy partner.
MediaCom picked up the Grand Prix at the Campaign Media Awards on Wednesday night after winning in three categories.
The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.
Coronation Street, the Manchester soap, is planning to broadcast a live episode to celebrate the 60th anniversary of ITV, the UK's largest commercial broadcaster, in 2015.
The rise of online video is only set to continue as it is inherently easier to sell than copy alone, says Bill Day, chief executive of Tremor Video as he discusses the future of TV vs video advertising
This week, Scott Knox, managing director of the Marketing Agencies Association, ponders media fragmentation, creative talent beyond London and whether texting might just be the future of awards judging.
Local media owners, Johnston Press, Local World and Newsquest, have formed a partnership to create a nationwide digital advertising proposition called 1XL.
Ofcom has opened an investigation into how the Premier League sells £3 billion worth of live UK audio-visual football rights in the UK, following a complaint from Virgin Media.
Forever Sports, Haymarket Media's fitness, style and sport magazine, was named Launch of the Year at last night's BSME Awards.
Karen Blackett, the chief executive of WPP's MediaCom, has joined the Creative England board.
Foodism, the food and drink website owned by Square Up Media, will launch as a monthly print title next month.
Samsung is launching its first festive TV campaign in the UK, which portrays its products as an integral part of the Christmas season.
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