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Zurich launches snowmen cinema campaign across Europe

Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.

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Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

 

Cinema ads eight times more effective at making brands stand out than TV, says DCM

Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research by Digital Cinema Media (DCM).

 

Arqiva Hall of Fame 2014: Whiley, Feltz, Campbell and Brazil...

The Arqiva Hall of Fame 2014, organised by The Radio Academy, will induct Jo Whiley, Vanessa Feltz, Trevor Nelson, Nicky Campbell, Pete Price, Alan Brazil and Barry Cryer into its industry honours list in 2014.

 

King backs new Candy Crush game with global ad push

King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.

 

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

 

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Gala Interactive appoints The7stars to £6m media account

Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.

 

Media pioneer Ray Morgan dies aged 82

Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82.

 

Justin Gibbons quits Arena for Enter

Justin Gibbons, the creative director at Arena, has joined Enter as a strategy partner.

 

MediaCom grabs top Campaign Media prize

MediaCom picked up the Grand Prix at the Campaign Media Awards on Wednesday night after winning in three categories.

 

Outdoor Planning Awards 2015 launch with new data and brand building categories

The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.

 

Coronation Street plans live episode to celebrate 60 years of ITV

Coronation Street, the Manchester soap, is planning to broadcast a live episode to celebrate the 60th anniversary of ITV, the UK's largest commercial broadcaster, in 2015.

 

Q&A: Tremor Video chief talks online video advertising

The rise of online video is only set to continue as it is inherently easier to sell than copy alone, says Bill Day, chief executive of Tremor Video as he discusses the future of TV vs video advertising

 

My Media Week: Scott Knox

This week, Scott Knox, managing director of the Marketing Agencies Association, ponders media fragmentation, creative talent beyond London and whether texting might just be the future of awards judging.

 

Johnston Press, Local World and Newsquest unite for 1XL digital sell

Local media owners, Johnston Press, Local World and Newsquest, have formed a partnership to create a nationwide digital advertising proposition called 1XL.

 

Ofcom kick-starts investigation into £3bn Premier League TV rights

Ofcom has opened an investigation into how the Premier League sells £3 billion worth of live UK audio-visual football rights in the UK, following a complaint from Virgin Media.

 

Forever Sports wins BSME's Launch of the Year

Forever Sports, Haymarket Media's fitness, style and sport magazine, was named Launch of the Year at last night's BSME Awards.

 

Karen Blackett joins Creative England board

Karen Blackett, the chief executive of WPP's MediaCom, has joined the Creative England board.

 

Square Up Media launches Foodism in print

Foodism, the food and drink website owned by Square Up Media, will launch as a monthly print title next month.

 

Samsung launches first Christmas TV campaign in the UK

Samsung is launching its first festive TV campaign in the UK, which portrays its products as an integral part of the Christmas season.

 
 

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Mo than a screensaver External website

by Greg Taylor, 24/11/2014

 

What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014

 

TT not PC External website

by Ian Moore, 23/11/2014

 

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