Media news & analysis
Latest media news
ZenithOptimedia has promoted Sébastien Danet, the president of ZenithOptimedia France and chairman of VivaKi France, to the additional role of chairman of the new sub-network containing Walker Media.
London & Partners, the capital's promotional body, is looking for an agency to create a campaign promoting .london as a domain name.
Barclays is conducting a review of all of its agency relationships in a process managed by Oystercatchers.
Bauer Media is putting Will Ferrell, who plays Ron Burgundy in the Anchor Man movies, on the cover or its January 2014 issue which launches tomorrow (5 December).
This week, Justin Stephenson, director of ad sales, A+E Networks UK, pitches, plots and plans, while thinking about exercise.
Aegis Media's Vizeum has won the £10 million media planning and buying business for RSA's insurance brand MoreThan, previously held by Starcom MediaVest Group.
View our gallery of highlights from this year' Campaign A List party, including shots of: Steve Hatch, Facebook's incoming UK and Ireland regional director; James Murphy, Adam and Toby Horry, Dare's managing director.
The Marketing Agencies Association, whose members include Iris and The Marketing Store, has called for a "crisis summit" to discuss "counterproductive demands" by advertisers.
Stylist and Shortlist publisher Shortlist Media took over a circus school in east London last week for its annual Christmas party, known as the Grand Party.
Activision Blizzard, the computer games company that publishes 'Call of Duty', is looking to appoint its first social media agency across Europe.
Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.
Sharing of branded video has increased 50-fold since 2006, with Unilever's Dove "real beauty sketches" experiencing close to a 70-fold increase on the brand's most shared ad in 2006 compared to 2013.
Outdoor Plus is set to launch five digital screens in central London over the next two months in Kensington, Chelsea, Hampstead, Highgate, Muswell Hill, Chiswick and Kew.
Microsoft's UK sales director Simon Davies is to be promoted to the US-based role of general manager, west coast, Microsoft advertising and online.
Advertising industry trade bodies have condemned a bid by the pharma giant GlaxoSmithKline to get its agencies to make "bonus" payments to remain on its roster.
Media agencies were born not too long ago from a breakdown in communication, today's agencies are warned not to make the same mistake with clients by industry stalwart, Brian Jacobs.
The former Virgin Media chief marketing officer, now executive consultant, on Virgin's integration with Liberty Global and making the leap from CMO to the boardroom.
Goodstuff Communications has been awarded the media planning and buying account for the malt loaf brand Soreen.
Steve Auckland has been appointed managing director of Metro and will join the business on 10 December.
In a media first, PlayStation has taken a double page ad on pages two and three of The Sun today and apologised to the paper's topless model star Rosie, who has been "bumped" to page five.
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