Media news & analysis
Latest media news
Clare Hill, managing director of the Content Marketing Association, prepares for the body's International Summit and awards, and has a pair of killer heels to break in.
Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.
The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.
The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.
Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.
ITV Commercial has hired Paul Sumners, a partner at Mans Media, as the trading controller for business development, a new post at the broadcaster.
7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.
The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company.
Hearst Magazines UK has appointed Ella Dolphin to the newly created role of group commercial director.
Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.
Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.
Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research by Digital Cinema Media (DCM).
The Arqiva Hall of Fame 2014, organised by The Radio Academy, will induct Jo Whiley, Vanessa Feltz, Trevor Nelson, Nicky Campbell, Pete Price, Alan Brazil and Barry Cryer into its industry honours list in 2014.
King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.
Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.
Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82.
Justin Gibbons, the creative director at Arena, has joined Enter as a strategy partner.
MediaCom picked up the Grand Prix at the Campaign Media Awards on Wednesday night after winning in three categories.
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