Media news & analysis
Latest media news
What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity.
Janine Gibson, the launch editor of Guardian US, is returning to the UK this summer to become deputy editor of The Guardian and editor-in-chief of theguardian.com.
Condé Nast's Vogue has launched a three minute creative campaign of models across Storm's iconic One Piccadilly site today, to promote its April issue.
TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
Sue Unerman, MediaCom's chief strategy officer, tells us why agencies need to create a culture where it is normal for women to be promoted, ahead of International Women's Day on 8 March.
Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.
In an interesting move, Argos has shortlisted Now to go head-to-head against the incumbent, CHI Partners, for its 55 million ad account, having discarded Rainey Kelly Campbell Roalfe/Y R, JWT London and Publicis London after pitches last week. A...
Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.
Karma Communications Group is rebranding Grape Digital, the social media agency it bought last year, as Krowd.
Red Bull has extended its relationship with the UKTV channel Dave to produce an exclusive five-part series on the Red Bull Soapbox Race, which tours globally.
A tightening of the various codes on gambling ads in the autumn is the most likely outcome of the wide-ranging review of gambling advertising announced on Tuesday (4 March).
This week Bob Wootton, director of media and advertising at ISBA, The Voice of British Advertisers, joins WFA in Paris to talk global media issues, is disappointed by the shadow culture minister's views and reveals why his unofficial title is head of...
News UK's chief executive Mike Darcey launched another full frontal assault on its newspaper rivals today, questioning the long-term business models of both.
Condé Nast Britain has hired Wil Harris, the co-founder of YouTube network ChannelFlip, as its head of digital, replacing Jamie Jouning.
Bauer Media has appointed Paul Brown, the technology director at Absolute Radio, in the new role of digital development director, in the second such appointment since Bauer Media bought Absolute Radio at the end of 2013.
The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.
Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and completes the sale of Trader Media Group.
MediaCom UK has appointed Danny Donovan, its managing partner and managing director of MediaCom Retail, and Luke Bozeat, another managing partner and joint head of client services, as joint managing directors of MediaCom London.
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