Media news & analysis
O2 achieved a 2.5 per cent increase in incremental reach online using the recently launched TV Accelerator (TVA) tool from the digital ad network and technology company Collective.More
Latest media news
Hearst Magazines UK, the Cosmopolitan and Good Housekeeping publisher, is planning to overhaul its sales structure by hiring four agency directors, a creative director and a business marketing head.
This week, Remy Kirk, ad director at Absolute Radio, talks (top secret) World Cup plans with Starcom, readies this year's Christmas Session and joins Wrighty in making a few sales calls
Father Christmas made a comeback on magazine covers this year with his first appearance on the front of Radio Times since 2009, when he was banished as a "symbol of indulgence" during tight times.
Trinity Mirror is set to close the 158-year-old Liverpool Post newspaper next week, with its last weekly print issue published on 19 December.
Evian's "baby & me" film was the most popular video ad of 2013 in the UK, according to YouTube, followed by ads from John Lewis and Three.
MediaCom has hired Ben Phillips, the commercial director from mobile ad platform Adloqi, as its first global head of mobile.
Ahead of making your new year's resolutions, Campaign offers a suggestion: 2014 is the year you should learn to code.
ITV and PHD will film a fast-turnaround ad at tonight's European premiere of the film 'The Hobbit: The Desolation of Smaug', which will be aired on ITV's channels on the same evening.
ITV's 'I'm A Celebrity...Get Me Out of Here!' final was the highest-rating programme on TV last night, with a five minute peak audience of 11.9 million tuning in to watch Westlife star Kian Egan crowned 'King of the Jungle'.
Starcom MediaVest Group has promoted its head of SEO, Andrea Brown, to managing director of its content arm LiquidThread in London.
The unexpected revival and boom in television advertising in the second half of 2013 has been supported by new forecasts from ZenithOptimedia today.
News UK's chief executive Mike Darcey has stressed he is now focusing on total paid-for sales of The Sun's multimedia brand as the Daily Mail overtakes it to become the biggest selling Saturday newspaper.
Emily Somers is appointed Havas Worldwide London's first managing director and Steve Auckland returns to the helm at Metro for the second time, in this week's roundup of people moves in advertising, marketing, media and PR.
Amazon, the online retailer, this week released a video announcing it is experimenting using small "drones" to deliver packages directly to customers.
Julie France, managing director of out-of-home specialist JCDecaux Airport, is leaving the company after seven years, to be replaced by sales director Alan Sullivan.
The Royal Bank of Scotland Group has revealed the timings for its Williams Glyn s ad pitch. A brief will go out on 13 December, with presentations to be held in mid-January. Pitches for Travelodge s advertising account are being held on 17 ...
ZenithOptimedia has promoted Sébastien Danet, the president of ZenithOptimedia France and chairman of VivaKi France, to the additional role of chairman of the new sub-network containing Walker Media.
London & Partners, the capital's promotional body, is looking for an agency to create a campaign promoting .london as a domain name.
Barclays is conducting a review of all of its agency relationships in a process managed by Oystercatchers.
Bauer Media is putting Will Ferrell, who plays Ron Burgundy in the Anchor Man movies, on the cover or its January 2014 issue which launches tomorrow (5 December).
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