Additional Information


Content

Maxus appoints Lori Greene as first content director

WPP's media agency Maxus has appointed Lori Greene as its first content director in North America, responsible for finding ways for content to bring the agency's clients' communications strategies to life.

Maxus: hires Lori Greene as its first content director in North America

Maxus: hires Lori Greene as its first content director in North America

Share this article

Greene brings experience in both traditional and digital media formats, with previous stints at Time Inc, Content Solutions, and Columbia University.

She will report to Maxus' chief strategy officer, Mark Egan, who said: "By putting content at the heart of our planning, we aim to break through the clutter and engage audiences.

"In this way, Lori will help us unite customer touch points and integrate our clients' messaging.  Along with data, content is a key area for engineering truly powerful communications strategies."

 

Earlier in her career, Greene held content-oriented staff and consulting roles with Reader's Digest Association Interactive, A&E TV Network, Court TV Online and the Food Network.

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^