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Quality newsbrands enjoy readership highs in 2013

The UK's quality newsbrands enjoyed record readership figures in 2013, with significant year-on-year growth across fuelled by digital extensions for all national titles not behind a paywall.

Newspaper readership: quality newsbrands returned record figures in 2013

Newspaper readership: quality newsbrands returned record figures in 2013

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Guardian News & Media's print and digital titles – The Guardian, The Observer and theguardian.com – collectively took the crown of the most-read quality newspaper group combination in the UK, according to the NRS PADD (National Readership Survey Print and Digital Data) data for 2013 published today

GNM titles attracted more than 12.6 million monthly readers in Britain across print and online, and seven million people a week. The growth has been propelled by digital users, which add 208% to total reach throughout the year. 

Telegraph Media Group's print ad digital titles – Daily Telegraph, Sunday Telegraph and telegraph.co.uk – also enjoyed record readership figures of 12.2 million, with digital adding 150% year on year. The TMG newsbrands were calculated to be read by more than six million people per week and 2.1 million a day.

Strong year on year growth was also experienced by most other quality titles, as newspaper websites continue to grow in popularity. There was more modest growth at News UK's The Times and Sunday Times which sit behind paywalls, but nevertheless they achieved readership rises of 9% and 7.6% respectively.

All research is based on National Readership Survey (NRS) data from January 2013 to December 2014, but does not include mobile and tablet app readers.

  Print (000s) Website Only (000s) Net Print + Website Total (Net - 000s) Increase with Online (%)
Quality        
Financial Times 1540 863 2403 +56.1
The Daily Telegraph 4138 7506 11644 +181.4
The Daily Telegraph/The Sunday Telegraph 4895 7334 12229 +149.8
The Guardian 3993 8301 12294 +207.9
The Guardian/The Observer 4544 8121 12665 +178.7
The Independent/i 3957 4076 8032 +103.0
The Independent/The Independent on Sunday/i 4362 4014 8377 +92.0
The Times 4551 411 4963 +9.0
The Times/The Sunday Times 6626 502 7128 +7.6
         
Mid-market        
Daily Express 3273 2509 5782 +76.7
Daily Express/Sunday Express 4039 2465 6504 +61.0
Daily Mail 11232 8595 19827 +76.5
Daily Mail/The Mail on Sunday 13536 8035 21571 +59.4
         
Popular        
Daily Mirror 7206 4907 12113 +68.1
Daily Mirror/Sunday Mirror 8515 4775 13290 +56.1
Daily Mirror/Sunday Mirror/Sunday People 9010 4730 13739 +52.5
Daily Record 1480 984 2465 +66.5
Daily Record/Sunday Mail (Scotland) 1846 954 2800 +51.6
Daily Star 3438 943 4381 +27.4
Daily Star/Daily Star Sunday 3922 934 4856 +23.8
The Sun 13594 1662 15256 +12.2
The Sun/The Sun on Sunday 15061 1593 16654 +10.6
         
Regional        
The Courier - Dundee 321 167 488 +52.2
London Evening Standard 4495 911 5406 +20.3
Metro 9972 2500 12471 +25.1
The Herald (Scotland) 407 484 891 +118.9
The Herald (Scotland)/Sunday Herald (Scotland) 479 478 956 +99.8
The Scotsman 397 734 1131 +184.6
The Scotsman/Scotland on Sunday 541 723 1264 +133.6
Yorkshire Post 575 194 769 +33.8

This article was first published on mediaweek.co.uk

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