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TMG's Seiken to instil digital-native culture

Telegraph Media Group needs to be "the polar opposite of traditional Fleet Street", with the emphasis moving from "imperial editors" to "empowering the reader", according to its editor-in-chief, Jason Seiken.

Seiken: digital-native culture

Seiken: digital-native culture

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Speaking to Campaign ahead of his Newsworks Shift address today (Thursday), Seiken says a fundamental shake-up is required.

He said: "Most newspapers, in their digital transformation efforts, are putting the cart before the horse. Maybe they’re adopting a digital-first production model. Or focusing on video. Or trying audio. Or using volunteer bloggers. Or trying hyper-local coverage… they’ll all fail at newspapers that don’t first create a newsroom that has a true digital-native culture."

Seiken added that he plans to "hire world-class experts across a broad range of disciplines".

Other speakers at Newsworks Shift conference today include The Guardian's Alan Rusbridger, Independent's Amol Rajan, Adam&EveDDB's James Murphy and WPP's Martin Sorrell.

This article was first published on campaignlive.co.uk

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