Additional Information


Content

MaxiNutrition signs deal with Men's Health

MaxiNutrition, the sports nutrition brand, has signed a deal to promote the Total Body Challenge, a new workout programme from Men's Health, the Hearst-Rodale magazine.

Men's Health: signs deal with MaxiNutrition

Men's Health: signs deal with MaxiNutrition

Share this article

The 24-week partnership will feature the MaxiNutrition ambassadors: George North, the international rugby player; boxer Amir Khan; and the Formula 1 World champion Jenson Button.

Launched on an interactive digital platform by the publisher, the challenge will feature six four-week challenges, designed by the personal trainer Sean Lerwill. The workout plans will be accessible on desktop, tablet and mobile.

The challenges include Upgrading Your Sports Performance, with England captain Chris Robshaw, The Body Weight Core Challenge with Button and Get Fighting Fit, with Khan.

A work out calendar and progress tracker is provided for every reader who signs up to the service. Access to the unique Men's Health online Personal Trainer Tool will also be available along with discounts on bespoke MaxiNutrition supplement bundles.

The digital platform will be supported by promotional activity in Men's Health across print, digital, mobile and social media.

Mark Morgan, the senior sponsorship, PR and expert marketing manager for MaxiNutrition, said: "We are always looking at ways to give consumers, fresh, interactive and innovative content and this partnership ticks all of the boxes."

Alun Williams, the group publishing director at Hearst-Rodale UK, said: "The partnership with MaxiNutrition is a wonderful example of engaging interactive content across all of our platforms, utilising the combined strength of Men's Health and MaxiNutrition.

"The level of consumer interaction we've already registered from the campaign is testament to the quality of this content partnership."

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

Back to top ^