Additional Information


Content

Hearst's Company magazine to become online-only brand

Hearst's Company magazine aimed at 16-24 year old females, is set to become a standalone digital brand after its October issue out next month.

Front cover of Company in March 2013: will move to online-only after October 2014 issue

Front cover of Company in March 2013: will move to online-only after October 2014 issue

Share this article

The publisher claims the move will allow Company to "focus its editorial efforts on supporting the desires of its 16 – 24 year-old female audience through its award-winning digital properties".  
 
In the past six months, traffic to Company.co.uk has increased by 46%, with return visitors up 99% and social traffic up more than 140%.

The monthly print edition of Company, which costs £2.60, has dropped in the last 10 years from 332,603 in the second half of 2004 to 90,116 in the second half of 2013.

Company's monthly tablet edition had only just started to gain traction, responsible for just 2,057 average copies per month in the last official audit. 

Anna Jones, chief executive of Hearst Magazines UK, said: "As a standalone digital brand, Company is well placed to provide a unique and dedicated service to this dynamic 16-24 old female demographic. 

"Company already has a strong social presence across Twitter, Instagram, Facebook and YouTube and this focus will ensure this audience remains a key part of Hearst’s product portfolio.  

"Company Magazine has earned a loyal following since its original launch in 1978 and I’d like to thank the hard-working editorial team, led by Editor-in-Chief Victoria White, for their continued dedication and passion as we take the brand into this next phase."

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

Back to top ^