Media agency news & analysis
Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.
Npower, one of the largest energy suppliers in the UK, has appointed Group M to its pan-European media planning and buying account, with Group M's agency Maxus taking the £5 million UK offline business.
Mediacom has struck a deal with ITV to fill the first ad break of the channel's new breakfast show, 'Good Morning Britain', with spots for its clients.
John Ayling & Associates has won the £1 million account for Sugar Puffs and Harvest Cheweee owner Halo Foods, following a pitch against MediaCom.
Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.
Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.
WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.
Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.
18 April 2014: MEC enters the league at number one after winning BGL Group.
As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.
Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.
Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.
Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.
Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.
Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.
Almost a quarter of shoppers use their mobile phones while waiting outside retail destinations, whereas only three per cent use them while looking at products, according to research from Starcom MediaVest Group.
M&C Saatchi expects its remaining 24.9 per cent stake in Walker Media to quadruple in value, after it sold three quarters of the business to Publicis Groupe for £36 million in November.
Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.
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