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Media agency news & analysis

 

John Ayling & Associates takes media account for Honey Monster comeback

John Ayling & Associates has won the £1 million account for Sugar Puffs and Harvest Cheweee owner Halo Foods, following a pitch against MediaCom.

 

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

 

British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

 

M&C Saatchi's Enyi Nwosu takes global role at Mindshare

WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.

 

Media business rankings

18 April 2014: MEC enters the league at number one after winning BGL Group.

 

POG tripping over red tape in advertising arms race

As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...

 

Sorrell sparks a rare talk about the benefits of a more diverse workforce

Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.

 

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 

Watch: Post Office '24-hour Property Challenge' on Channel 4

The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.

 

Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.

 

Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards

Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.

 

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

 

Bauer Media restructures sales team around agencies

Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.

 

Homebase inks three-year Sky IQ deal for customer insight

Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.

 

Shop entrances are hot spots for mobile use, says Starcom

Almost a quarter of shoppers use their mobile phones while waiting outside retail destinations, whereas only three per cent use them while looking at products, according to research from Starcom MediaVest Group.

 

M&C Saatchi expects Walker Media to quadruple in value

M&C Saatchi expects its remaining 24.9 per cent stake in Walker Media to quadruple in value, after it sold three quarters of the business to Publicis Groupe for £36 million in November.

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

Social photos of the week: Hot admen, James and Joey

A round-up of the best photos from across adland's social web this week.

 

Group M wins Vodafone's £600m media account

Vodafone has awarded its estimated £600 million global media planning and buying account to Group M's MEC, with the UK account being run through a 'Team Red Media' unit.

 

Grimmer returns to media with global mobile agenda

The new global chief operating officer of Fetch talks to Arif Durrani about the mobile shop's entrepreneurial spirit and ambition.

 
 

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