Media agency news & analysis
Sue Unerman, MediaCom's chief strategy officer, tells us why agencies need to create a culture where it is normal for women to be promoted, ahead of International Women's Day on 8 March.
I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certai...
06 March 2014: Arena and Mi Media are both new entries, while M/SIX wins TalkTalk Business.
I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of t...
In an interesting move, Argos has shortlisted Now to go head-to-head against the incumbent, CHI Partners, for its 55 million ad account, having discarded Rainey Kelly Campbell Roalfe/Y R, JWT London and Publicis London after pitches last week. A...
MediaCom UK has appointed Danny Donovan, its managing partner and managing director of MediaCom Retail, and Luke Bozeat, another managing partner and joint head of client services, as joint managing directors of MediaCom London.
Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.
Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand's fish fingers and frozen peas.
MEC has promoted Stuart Bowden, its managing director, and Jason Dormieux, its chief operating officer, as joint chief executives of the UK, replacing Steve Hatch.
VivaKi Exchange (VX), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia, has appointed Simon Pardon, the former global chief trading officer for Aegis Media, as its first global president.
Staff at The7Stars can expect to get through plenty of coffee tonight. A dedicated group are staying in their Dean Street office for 24 hours from this morning, to create a "24/7 media agency".
Saturday 26 May 2012. A date which will live in infamy.
In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.
28 February 2014: M2M is a new entry after landing Encona sauces.
Pitches for the 55 million Argos account have been taking place this week. The review, managed by AAR and prompted by the arrival of the new marketing director, Stephen Vowles, kicked off in December and put the incumbent, CHI Partners, on alert...
Warner Music Group has expanded its relationship with MediaVest and ZenithOptimedia by giving them the planning and buying business for Warner Bros Records and Rhino.
The Government is holding a pitch for communications planning services on the Royal Air Force and Royal Navy recruitment campaigns.
Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show 'Gogglebox', ahead of its return in a new Friday night slot on 7 March.
Kopparberg, the Swedish cider brewery, has appointed Goodstuff Communications to handle its media planning and buying, after a two-way pitch also involving the incumbent Arena Media.
The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like...
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