Media agency news & analysis

MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.

Media Bitch's Diary 24 May

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.

Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.

New business leagues (25 May 2012)

The Corner climbs up the creative league further with its Hostelworld.com win, while 18 Feet & Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings.

Arcadia starts £4m media agency contest

Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.

Beiersdorf kicks off £110m pan-Euro media review

Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.

My Media Week: Charles Courtier

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.

Media360: Claudine Collins on being followed by Rubins and Parker

Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team and being followed by PHD's chief executive Daren Rubins and MediaVest's managing director Steve Parker.

Zenith wins £3m Armani UK media account

Zenith has been appointed to the £3 million UK media planning and buying account for the fashion brand Armani.

C4's Benton heads Arena investment

Daren Benton has been appointed to the role of head of investment at Arena Media.

Carat hires Vizeum's Hook as strategy chief

Carat has hired Matthew Hook from Vizeum US as its chief strategy officer as part of a management restructure that also includes the appointment of the former Stella Artois marketer Jo Allan as the chief client officer.

Premier Inn picks MG OMD for media

Premier Inn, the Whitbread hotel chain, has appointed Manning Gottlieb OMD to its £7 million media planning and buying account.

New business leagues (18 May 2012)

The Corner climbs up the creative league with a second win, while Now and BETC London are new entries. In media, both OMD and Carat have a fourth account under their belt, with the latter soaring to second place.

Luxottica holds pitch for global media account

Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a review of its global media planning and buying arrangements.

MEC celebrates the first 10 years as industry 'perverts'

It may be hard for those forever-young types in the industry to acknowledge, but the agency formerly known as Mediaedge:cia, WPP's aspiring new upstart, is celebrating its 10th anniversary this week.

OMD retains £10m Shop Direct search business

Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid search strategy and management account following a final shootout against MediaCom.

MediaCom Edinburgh wins charity media account

Erskine, the charity that cares for ex-servicemen and women in Scotland, has awarded its media planning and buying account to MediaCom Edinburgh after a competitive pitch.