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Media agency news & analysis


Top 10 media buyers

1. Mark Collins Collins remains the industry s most significant media buyer following the collapse of the Publicis/Omnicom merger. The Group M operation that he spearheads still controls at least a third of all the UK s trackable media spend. He st...


MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.


News UK appoints Omnicom's Chris Amor as trading director

News UK Commercial has hired Omnicom Media Group's Chris Amor to replace Matt Shreeve as the publishing group's trading director.


Carat hires Sally Silver as head of govt media team

Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network.


Top 10 media suits

The outstanding leaders of the UK's media agencies in 2014 revealed.


The X Factor final to generate £6m in ad revenue

ITV could generate £6 million in ad revenue from The X Factor final this weekend, as Ben Haenow, Andrea Faustini and Fleur East battle it out for the 2014 crown.


ZenithOptimedia to pay cleaners' unpaid wages

ZenithOptimedia has become the second Publicis Groupe agency to commit to pay its cleaners, after a contract cleaning company hired by the group went into administration.


Should content be funded from above-the-line ad budgets?

The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.


Only one thing is certain in 2015: Hazlitt will be missed

Amid all the leadership changes in the media this year, the one no-one saw coming was last week's abrupt exit of the effervescent Fru Hazlitt from ITV.


TV buyers united in view of 'strong legacy' of ITV's Fru Hazlitt

Last week's departure of Fru Hazlitt, managing director of commercial, online and interactive at ITV, caught the industry and her own team by surprise.


Why the media industry is still a gentleman's club

Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena.


OMG hires Azon Howie to lead EMEA trading

Omnicom Media Group has hired Azon Howie, the head of commercial at the Denstu Aegis Network trading arm Amplifi, as its trading director EMEA, replacing Marc Bignell.


Why Lewis Hamilton is prepared for agency life

It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?


Media business rankings

28 November 2014: The7stars lands the combined James Villa Holidays and Hoseasons account, as well as the Gala Interactive business.


ZenithOptimedia takes on '365' user approach

The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports.


King backs new Candy Crush game with global ad push

King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.


Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.


Gala Interactive appoints The7stars to £6m media account

Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.


Media pioneer Ray Morgan dies aged 82

Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82.


Outdoor Planning Awards 2015 launch with new data and brand building categories

The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.


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