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King backs new Candy Crush game with global ad push

King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.

 

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

 

Gala Interactive appoints The7stars to £6m media account

Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.

 

Media pioneer Ray Morgan dies aged 82

Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82.

 

Media business rankings

21 November 2014: Total Media wins several accounts, including The Book People.

 

Outdoor Planning Awards 2015 launch with new data and brand building categories

The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.

 

Why Channel 4's programmatic announcement is good news for us all

Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services.

 

Karen Blackett joins Creative England board

Karen Blackett, the chief executive of WPP's MediaCom, has joined the Creative England board.

 

DigitasLBi is on hunt for new media leader as Ling exits

Ed Ling is leaving his dual role as chief media officer and UK media director at DigitasLBi at the start of 2015.

 

The media story behind the festive magic of Monty

Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?

 

Media business rankings

14 November 2014: Carat climbs up the table after landing the Government media buying business.

 

Media business rankings

7 November 2014: MEC maintains pole position in the media table.

 

Maxus' Lindsay Pattison: 'We need to make it much easier for women to compete'

Lindsay Pattison talks openly about what it takes to be a 41 year old global chief executive for a media agency network.

 

Publicis Groupe will continue to make acquisitions following Sapient deal

Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.

 

Media business rankings

31 October: Havas Media wins Telefónica account.

 

MEC wins The Gym Group media account

The Gym Group, the budget gym operator, has appointed MEC as its media agency.

 

Tiffany & Co hires MEC for $100m global media

Tiffany & Co has appointed MEC to its $100 million (£62 million) media planning and buying account, following a competitive pitch.

 

Media Week Awards 2014 video: The biggest night of the year in 155 seconds

Footage from last week's Media Week Awards 2014 extravaganza, including interviews with some of the big winners on the night The Guardian, Maxus and PHD.

 

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

 

Maxus wins Media Agency of the Year 2014

Congratulations to Maxus, five years old in 2014 and winner of Media Week's fiercely contested Agency of the Year last night.

 
 

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Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

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