Media agency news & analysis
King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.
It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.
Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.
Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82.
21 November 2014: Total Media wins several accounts, including The Book People.
The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.
Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services.
Karen Blackett, the chief executive of WPP's MediaCom, has joined the Creative England board.
Ed Ling is leaving his dual role as chief media officer and UK media director at DigitasLBi at the start of 2015.
Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?
14 November 2014: Carat climbs up the table after landing the Government media buying business.
7 November 2014: MEC maintains pole position in the media table.
Lindsay Pattison talks openly about what it takes to be a 41 year old global chief executive for a media agency network.
Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.
31 October: Havas Media wins Telefónica account.
The Gym Group, the budget gym operator, has appointed MEC as its media agency.
Tiffany & Co has appointed MEC to its $100 million (£62 million) media planning and buying account, following a competitive pitch.
Footage from last week's Media Week Awards 2014 extravaganza, including interviews with some of the big winners on the night The Guardian, Maxus and PHD.
The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.
Congratulations to Maxus, five years old in 2014 and winner of Media Week's fiercely contested Agency of the Year last night.
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