Media agency news & analysis
6 December 2013: Goodstuff Communications adds one more account to its billings to end the year at number five.
Instead of folding its new acquisition into the main network, Publicis Groupe is eyeing expansion, Maisie McCabe writes.
The Royal Bank of Scotland Group has revealed the timings for its Williams Glyn s ad pitch. A brief will go out on 13 December, with presentations to be held in mid-January. Pitches for Travelodge s advertising account are being held on 17 ...
ZenithOptimedia has promoted Sébastien Danet, the president of ZenithOptimedia France and chairman of VivaKi France, to the additional role of chairman of the new sub-network containing Walker Media.
Barclays is conducting a review of all of its agency relationships in a process managed by Oystercatchers.
View our gallery of highlights from this year' Campaign A List party, including shots of: Steve Hatch, Facebook's incoming UK and Ireland regional director; James Murphy, Adam and Toby Horry, Dare's managing director.
The Marketing Agencies Association, whose members include Iris and The Marketing Store, has called for a "crisis summit" to discuss "counterproductive demands" by advertisers.
Activision Blizzard, the computer games company that publishes 'Call of Duty', is looking to appoint its first social media agency across Europe.
Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.
Advertising industry trade bodies have condemned a bid by the pharma giant GlaxoSmithKline to get its agencies to make "bonus" payments to remain on its roster.
Media agencies were born not too long ago from a breakdown in communication, today's agencies are warned not to make the same mistake with clients by industry stalwart, Brian Jacobs.
Goodstuff Communications has been awarded the media planning and buying account for the malt loaf brand Soreen.
Mark Middlemas, the director of marketing and business development at IPG's Mediabrands, is set to leave the agency group after 15 years for a new communications role at media data specialist Radium One.
Hastings Direct , the insurance brand that uses the voice of The Inbetweeners James Buckley as a talking seagull sat on a guano-stained statue, has shortlisted Partners Andrews Aldridge and Rapp to pitch for its ad account. It is believed that the i...
M&C Saatchi has confirmed the sale of 75.1 per cent of Walker Media for £36 million to Publicis Groupe, as revealed by Campaign last week.
29 November 2013: Carat lands Premier Foods, OMD wins TSB and Havas Media captures Pernod Ricard.
Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite.
Heinz is involved in a pitch for its global media planning and buying business, which has been held by Vizeum in the UK for the past nine years.
More than 600 executives attended the Campaign Media Awards last week to celebrate the best commercial media campaigns and initiatives in what has been another whirlwind year for the industry.
Mindshare has retained its long-standing international client Lufthansa after a global review believed to have involved Aegis Media's Carat and IPG's Mediabrands.
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