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Clear Channel Outdoor Planning Awards 2014 shortlist revealed

Vizeum is leading the way among the media agencies shortlisted for the 2014 Outdoor Planning Awards with four nominations.

Chris Pelekanou: commercial director at Clear Channel UK and 2014 judge

Chris Pelekanou: commercial director at Clear Channel UK and 2014 judge

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Among the outdoor specialist agencies Postercope is out in front with eight nominations, while Kinetic had five shortlisted entries, Talon has five, Rapport has three and Meridian has two.

MediaCom, ZenithOptimedia Manning Gottlieb OMD each have two chances to win at the awards, which are a joint venture between Clear Channel and Brand Republic.

Other media agencies on the shortlist include MEC, Mindshare, PHD and Carat along with Rapp, Cheil, Curb Media, Drum, Frank PR, Grand Visual, R/GA, Iris, Koffeecup, OMD International, OMD UK and Liveposter.

This is the eighth year of the outdoor planning awards and winners of the five award categories and the Grand Prize, selected from the five category winners, will be announced at an invitation-only event on 23 April.

The judges included leading media planners including Adam Foley, the head of strategy at Starcom MediaVest Group, Ian Edwards, the managing partner, strategy at Vizeum and Hamid Habib, a managing partner at OMD UK.

Chris Pelekanou, the commercial director at Clear Channel UK and one of the judges, said: "Great planning in outdoor advertising helps brands connect with their target audiences with pinpoint precision. I was blown away by the brilliant planning behind this year's entries.

"This is the eighth year we have run these awards with Haymarket Brand Republic Group and my fellow judges agree that this has been one of the most inspiring set of entries since the award’s inception."

Philip Smith, the head of content solutions and Studio, Haymarket Brand Republic Group, chaired the judging panel.

Also on the judging panel were Jo Lyall, the joint head of client leadership at Mindshare; Mike Baker, the chief executive of the Outdoor Media Centre; Sally Weavers, the managing director at Initiative; Sarah Leach, the connections and media director for North West Europe and the Nordics at Coca-Cola, and Simon Andrews, the founder of Addictive.

Each of the five category winners will receive a prize of £1,000, while the overall Grand Prize winner will receive £30,000 of advertising space with Clear Channel for the winning client and a luxury short break for two for the winning planner.

For more information on the awards please visit: www.clearchannel.co.uk/planningawards.

The full list of shortlisted entries for 2014:

Best use of digital in outdoor

Danone, "Volvic juiced" by Kinetic, MEC, Frank PR and Grand Visual

Google, "Google outside" by Talon, OMD International, R/GA and Grand Visual

Johnson & Johnson, Benadryl "social pollen count" by Kinetic and MEC

Mini, "Mini not normal" by Posterscope, Vizeum, Iris, Liveposter and Koffeecup

RBS Group, NatWest "NatWest mobile banking" by Meridian, ZenithOptimedia and Liveposter

Best use of outdoor in a multi-media campaign

BSkyB, Sky Broadband, "fibre launch" by Rapport and MediaCom

Confused.com, "quickquote" by PHD, Talon and Blis Media

Fox Home Entertainment, Skyfall, "Skyfall DVD" by Posterscope and Vizeum

Mattel, Scrabble, "#scrabblechallenge" by Posterscope, Carat and Liveposter

Pepsico, Tropicana, "paint London orange" by OMD UK and Talon

Specialist Holiday Group, Sovereign Luxury Holidays, "stark contrast" by Rapp Media

Best use of continuity in outdoor

BT, BT Sport, "channel launch" by Posterscope and Liveposter

Coca-Cola, "#shareacoke" by Posterscope, Vizeum, MediaCom and Liveposter

Nestle, Nestle Confectionary, "long term laydown" by Posterscope

Samsung, Multiple Brands, "long term holding" by Rapport and Cheil

Sony PlayStation UK, PlayStation 4 "PlayStation 4 Launch’ by Manning Gottlieb OMD, Talon, Grand Visual, Curb Media and Drum

Best use of innovation in outdoor

British Airways "#lookup" by OgilvyOne and Posterscope

O2 "4G" by Meridian Outdoor, ZenithOptimedia and Newcast

Unilever, Lynx "Lynx Apollo" by Kinetic, Mindshare and Grand Visual

Best use of multiple formats in outdoor

Art Everywhere by Posterscope and Vizeum

Camelot, National Lottery Instants, "surprising numbers" by Havas Media, Talon, Grand Visual and OMD UK

Diabetes UK, "care connect campaign" by Kinetic and The Gate Worldwide

Microsoft, Microsoft Office 365, "work from anywhere" by UM London, Rapport

TSB, "launch of TSB Bank in the UK" by Kinetic and MEC

Virgin Trains, "fly Virgin Trains" by Manning Gottlieb OMD

This article was first published on mediaweek.co.uk

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