Media & entertainment marketing

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.

Wildseed Studios launches to root out new animators for YouTube

Miles Bullough, a former head of broadcast at Aardman Animations, and Jesse Cleverly, the former BBC creative executive, have teamed up to back new animators for a dedicated YouTube channel going live in the autumn.

Microsoft performs u-turn after 'candid feedback' on Xbox One

Microsoft has performed a dramatic u-turn following "candid feedback" from the public, and will now remove the need to connect its upcoming Xbox One console to the web every day and reduce restrictions around sharing games.

CANNES 2013: AKQA and Rubber Republic both win gold in Cyber Lions

AKQA London and Rubber Republic Bristol both bagged Gold Lions in the Cyber Lions digital category, where McCann Melbourne's "dumb ways to die" narrowly missed out on a Grand Prix hat-trick.

'Mildly sexual' Spearmint Rhino outdoor ad cleared

Spearmint Rhino, the gentlemen's club, has escaped an ad ban over a "mildly sexual" digital outdoor poster showing a woman in a "sultry" pose, after the Advertising Standards Authority deemed it unlikely to cause "serious or widespread offense".

WTA unveils 40 Love campaign ahead of Wimbledon

Maria Sharapova and Serena Williams are among the stars in a global print, television and digital ad campaign from The Women's Tennis Association (WTA) to celebrate its 40th anniversary, introducing the strapline, '40 love'.

Does Apple 'iRadio' pose a threat to commercial radio?

Most things Apple touches turn to gold. Should the industry be concerned, then, about its new venture? By Alasdair Reid.

The return of Big Brother

A glamour model, a former male escort, a woman who runs a "gold-digger" website and a deaf footballer can only mean one thing: the return of Big Brother . This year, viewers can buy items featured in the house through a click-to-buy product placemen...

Adam Lawrenson, creative director, Digit

Tell us something about this project. It began as a simple premise what would happen if we told yesterday s news through today s technology? Mapping more than a thousand pieces of archive footage, photos, radio interviews and personal testimonies ...

Research finds social media boosts brands for sports fans

Fans who engage with sports on social media are more likely to have positive feelings towards brands and sponsors, according to new research by the online sports media company Perform.

Initiative hires strategist Grainger

Initiative UK has hired David Grainger, the head of strategy at Optimedia, to take the same role at the Interpublic agency, replacing Tony Regan.

Global adspend growth revised

ZenithOptimedia and Magna Global have revised their global advertising spend forecasts down and are predicting growth of 3.5 per cent and 3 per cent respectively in 2013.

Pepsi Max signs Dynamo TV deal

Pepsi Max is giving fans of the magician Dynamo the chance to watch the first episode of his new series online before it airs on TV.

Graff focuses on elegant sell for LinkedIn's content

It may be seen by some as the business version of Facebook, but LinkedIn is also about engaging content, the site's ad chief tells Louise Ridley.

L'Oréal reviews £135m UK and Ireland media

L'Oréal has called a review of its £135 million UK and Ireland media account, currently held by ZenithOptimedia.

A smattering of golds, but no Grands Prix yet for UK shops

Another year, another record smashed at Cannes, with entry numbers rising 4 per cent to 35,765.

It's not just media owners that believe the future is all about partnerships

Following a week in which Tony Blair was forced to deny having an affair with Rupert Murdoch's soon-to-be-ex-wife, Wendi Deng, unlikely bedfellows are all the rage in media land.

Hollywood has long been dying, but beware when movie legends tell you so

I bet you get bored with all the apocalyptic media talk - this is dying, that is falling off a cliff, the other is exploding in catastrophic technicolour. It even irritates me, and I've squeezed five years of columns out of it.

The bloated broadcasting corporation must reform

Cannes has spawned some great creativity. Much of it far removed from the south of France.

CANNES 2013: Prism will alter attitudes towards data, warns Sorrell

The Prism scandal, in which the UK and US governments have been found to be "legally compelling collection" of information from internet giants Google and Facebook, will change perceptions on privacy, warns Sir Martin Sorrell.