Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
ITV and PHD will film a fast-turnaround ad at tonight's European premiere of the film 'The Hobbit: The Desolation of Smaug', which will be aired on ITV's channels on the same evening.
ITV's 'I'm A Celebrity...Get Me Out of Here!' final was the highest-rating programme on TV last night, with a five minute peak audience of 11.9 million tuning in to watch Westlife star Kian Egan crowned 'King of the Jungle'.
Starcom MediaVest Group has promoted its head of SEO, Andrea Brown, to managing director of its content arm LiquidThread in London.
The unexpected revival and boom in television advertising in the second half of 2013 has been supported by new forecasts from ZenithOptimedia today.
A quarter (25 per cent) of UK consumers are communicating using more specialist social networks dedicated to their precise needs*.
News UK's chief executive Mike Darcey has stressed he is now focusing on total paid-for sales of The Sun's multimedia brand as the Daily Mail overtakes it to become the biggest selling Saturday newspaper.
The High Street is not dead, it's just changing around the new holy trinity of modern retail - bricks, clicks and touch - says Primesight's commercial director, Chris Forrester.
Emily Somers is appointed Havas Worldwide London's first managing director and Steve Auckland returns to the helm at Metro for the second time, in this week's roundup of people moves in advertising, marketing, media and PR.
Lily Allen's cover of 'Somewhere Only We Know' from the John Lewis Christmas spot is the most "tagged" song from an ad this year on the music app Shazam.
Amazon, the online retailer, this week released a video announcing it is experimenting using small "drones" to deliver packages directly to customers.
Julie France, managing director of out-of-home specialist JCDecaux Airport, is leaving the company after seven years, to be replaced by sales director Alan Sullivan.
It may still be weeks until Christmas, but brands are already bombarding us with Christmas ads to make sure we spend our hard-earned cash with them this festive season.
There's no denying it - Christmas is big business. A recent forecast from Deloitte has predicted the UK will spend £40.3bn this Christmas, including £5bn online.
The latest research by online retail specialists Summit has found that slow loading websites will cost UK retailers £8.5 billion in 2013. So, for a retailer turning over £10 million online this could translate to a loss of almost £1 million in reven...
The Woodland Trust has won the Plain English Website Award for 2013, which honours organisations committed to using clear communication that can be clearly understood by a wide audience.
The misunderstanding of data is in danger of giving the industry a bad name.
Other things we like this week include UsVsTh3m reaching seven million uniques and growth in web shopping on Cyber Monday.
DCM hopes its £200 million investment in technology will revolutionise cinema advertising. David Benady reports.
As the FT prepares to launch a single global edition, its deputy chief executive and global commercial chief tells Arif Durrani why the newspaper is as relevant as ever.
The latest Group M adspend predictions suggest there may finally be light at the end of the tunnel. By Mark Banham.
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