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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

 

All eyes on the next billion smartphones

Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.

 

Hipperson on mission to give Weve a clear direction

The interim chief executive of the mobile joint venture isn't afraid to admit the offering needs clarity, David Benady writes.

 

Earning time: the new age of paid and social

Active participation in social media resonates across channels, saves you money and will make you relevant.

 

All I want for Christmas is a mobile masterpiece

The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues.

 

Getting the BBC musical stars aligned

Joe De Souza and Sam Walker reveal the huge logistic effort behind their spot for BBC Music and Children in Need.

 

My sensors detect an Internet of Stupid Things

I blame Tony Fadell. If the superstar Apple engineer hadn't left to build an Internet of Things business (Fadell being the guy who led the original iPod team and then helped Steve Jobs build something called the iPhone), we wouldn't be in this mess.

 

Things we like: MTV promoting safer sex

There is, by any measure, far too much twerking taking place in the music industry right now. So credit to MTV for extending its partnership with Durex to promote the message of empowerment and safer sex at this year s MTV Europe Music Awards taking ...

 

Why the days of Mail Online could well be numbered

At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014.

 

DMG names Charlie Cox as Metro MD

DMG Media has appointed Charlie Cox as the managing director of Metro Newspapers, which sees him replace Steve ­Auckland.

 

Is creativity more important than media?

The battle for supremacy between the creative message and the medium has resumed. David Benady reports.

 

Guardian's David Pemsel on 20 years of waiting

David Pemsel, deputy chief executive of The Guardian, celebrated the end of the newspaper's 20-year wait to win Sales Team of the Year at the Media Week Awards, fending off competition from all the other media owners in the UK.

 

My Media Week: Mauricio Sabogal

This week, Mauricio Sabogal, global CEO, Kinetic Worldwide, takes in late night Sumo, pro-democracy protests and Bangkok taxi chaos as he reviews OOH plans across markets.

 

Award-winning Lego ad break 'died about four times during the process'

The importance of nurturing a creative idea was highlighted at the Media Week Awards last week, when the PHD team and the Warner Bros marketing director behind the much-acclaimed Lego ad break admitted it almost never made it to the screen.

 

OMD retains Eurotunnel media business

OMD has retained the pan-European media business for Eurotunnel, the owner of the Channel Tunnel and the accompanying rail service, ending a 260 day pitch process.

 

YouTube's Susan Wojcicki hints at ad-free subscription service

Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.

 

Facebook reports mobile now generating two-thirds of all ad revenue

Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.

 

Sky invests £7m in YouTube network for millennials

BSkyB has invested $7 million (£4.3 million) in Whistle Sports, an American youth-focused YouTube sports network.

 

The Radio Advertising Bureau hires Lucy Barrett

The Radio Advertising Bureau has hired Lucy Barrett, the communications director at JWT, as client director.

 

MEC wins The Gym Group media account

The Gym Group, the budget gym operator, has appointed MEC as its media agency.

 
 

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