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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

 

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

 

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

Ex-M&S marketing chief Steven Sharp is consulting for WPP

Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.

 

Finding the space between ecstasy and horror

Walter Campbell, a creative director at TBWA\London, co-wrote Under The Skin with Jonathan Glazer (who also directed it). The two had worked together before, including on Guinness 'surfer'. The film is based on a cult novel by Michel Faber and stars ...

 

Robots aren't teaming up with art directors - they're too busy writing the news

On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Su...

 

Things we like: Don Draper's final series, IAB cleans up online ads

Things we like this week include Mad Men, the IAB and the Media Week Awards 2014 co-chairs.

 

Should we welcome a commercial BBC World Service?

Mark Banham asks if the corporation's international radio network should be allowed to start carrying advertising.

 

Power of newsbrands reinforced at Shift 2014

Brands continue to invest in the 'rich spectrum' offered by press, the Newsworks conference confirms. By Arif Durrani.

 

ITV and Twitter unite to usher in social TV era

Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes.

 

Sorrell sparks a rare talk about the benefits of a more diverse workforce

Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.

 

YouTube reveals user habits to appeal to 'older' marketers

Google has released research on UK YouTube users for the first time.

 

Metro launches content agency

Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing.

 

They do exist: brand protection and enhanced creative in mobile

We are a culture of brands: personal brands being built and nurtured through social media, "selfies", and documenting life's every moment. It's become quite personal.

 

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

 

Watch: Post Office '24-hour Property Challenge' on Channel 4

The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.

 

Guardian hires Yahoo's Sam Coleman to lead multichannel client strategy

Guardian News & Media has hired Yahoo's Sam Coleman in the role of head of client development, and ITV's Paul Gandolfi as key client leader in sport.

 

Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.

 

What needs to happen for ad viewability trading to succeed?

Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

 
 

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