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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

 

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

 

Join the #CampaignSuperBowl party

Campaign US is hosting its very own Super Bowl party, and you're invited.

 

Peter Bazalgette: the creative industry needs to work together on diversity

Sir Peter Bazalgette, the chair of Arts Council England and former chairman of Endemol, has called on the creative industries to work together to improve diversity.

 

Andrew Miller to step down as GMG chief

Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role.

 

Richard Eyre: The only way is ethics?

Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics in his introductory speech to the Advertising Association's annual conference.

 

Perhaps historians make the best planners

"Have you noticed how the best planners are often biologists?" - Rory Sutherland.

 

Media needs to focus on the personal touchpoint

Earlier this month, a privileged 0.002 per cent of the global population descended on Las Vegas to witness "The Future". I watched via Twitter as the Consumer Electronics Show entertained 170,000 delegates with big ideas, smartwatches, self-driving ...

 

Operators prepare for quad-play showdown

As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes.

 

Deezer in talks with ad agencies ahead of marketing push

Deezer, the music-streaming service, is looking for its first UK advertising agency.

 

ITV and Visa sign placement deal

Coronation Street and Emmerdale will feature Visa's contactless payment technology for nine months from February in a six-figure deal.

 

Pick of the week: Adidas, Iris

Ed Owen loves the hate in Adidas new ad: "Sometimes, love for your team can translate into hate for another. This spot turns the concept around you hate us? We love it! Luis Su rez must have been champing at the bit to appear." It was created by A...

 

History of advertising: No 119: Arthur Nielsen's Audimeter

They have always been known as "the ratings" or just "the Nielsens", and they are the time-honoured yardstick that measures a TV show s pulling power over audiences and advertisers in the US. And no other piece of technology can claim such a pionee...

 

Things we like: Goodstuff's GoodStart, Havas and MailOnline

Goodstuff's GoodStart Goodstuff Communications has started the year with an outpouring of goodwill, launching a service for would-be media agency start-ups. GoodStart will offer the chance to share learnings while providing financial support, offic...

 

Tech viewpoint on following the audience

YouTube is ten this year. Yet, over the past 12 months, many in the marketing world started looking at it in a new light. The rise of Zoella and co charismatic vloggers with enormous followings has shown a YouTube beyond one-off viral hits. A beh...

 

Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.

 

Freeman ushers in new era at Bloomberg

Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business.

 

Advertising pays for more than today's rich media

Have you ever stopped to think about what our media landscape would look like without advertising?

 

Channel 5 asks Omnicom clients to seek 'independent advice'

Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertisi...

 

TV Planning Awards judging line-up revealed

Amanda Rendle, the global head of marketing for commercial banking at HSBC, Murray Pannell, the UK and Ireland marketing director at PlayStation, and Roisin Donnelly, the brand director for Northern Europe at Procter & Gamble, are among the judges fo...

 
 

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