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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Trinity Mirror's digital revenues up nearly 50% in H1 to £14.9m

Trinity Mirror has reported "good progression" in its half-yearly results today, with digital revenues rising nearly 50% and falls in print ads slowing.

 

Outdoor Plus expands portfolio as part of £10m investment

Out-of-home specialist Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014.

 

AOL appoints Marta Martinez to head global video sales

AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales.

 

8 things I learnt as an IPA ad student

I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

 

BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

 

Empire editor Mark Dinning leaves for Time Out Dubai

Mark Dinning, Empire's longest-serving editor, is leaving the Bauer Media film magazine after eight years to become the editor of Time Out Dubai.

 

Radio Times: 50 years of Doctor Who covers

Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.

 

Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.

 

Mail Online ads up 49% to generate third of Daily Mail's ad revenues

Growth in digital ad revenues at Mail Online more than offset falls at the Daily Mail and Mail on Sunday newspapers in the last quarter, generating a third of the newsbrand's ad revenues at £15m.

 

Twitter's latest big idea: focus on the small talk

The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.

 

Shulman's Vogue bucks trends to remain on top

Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal.

 

Viacom's acquisition of C5 is delayed until September

Viacom's purchase of Channel 5 from Northern & Shell is now unlikely to happen until at least September.

 

Are creatives too isolated from media?

Is media moving into such complex areas that there's a danger of it leaving behind a bewildered array of other agency specialists - particularly creatives?

 

Jobs at Red Bee under threat as BBC production deal ends

Red Bee Media could be forced to cull some of the 70-plus people working on its BBC account after the corporation announced it was ending the exclusive production deal at the end of next year.

 

Universal offers movie composers' services to ad agencies

Universal Music UK is launching a venture to offer ad agencies the services of composers who have worked on films such as Independence Day and Quantum Of Solace.

 

ZenithOptimedia and Havas billings decline

Publicis' ZenithOptimedia and Havas Media were the only top-ten UK media agencies to decline in 2013, according to Recma.

 

Old faces bid for control of new media economy

Power plays by Rupert Murdoch and John Malone driven by threat from digital upstarts, not just egos. By Maisie McCabe.

 

Netflix hunts creative agency

Netflix is on the hunt for a creative agency ahead of a major expansion into Europe.

 

Thing we like: BBC Worldwide, Tulisa relief, AOL, Sky

Some things in the media business we liked in the week up to 25 July, and one thing we didn't...

 

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 
 

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