Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.
Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region.
Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.
The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.
With the Dmexco 2014 digital conference having just taken place in Germany, Ross Webster, managing director, EMEA at The Weather Channel reveals five key trends from the show.
As further evidence of London Fashion Week's boost to media, The Sunday Times' Style magazine is set to publish its biggest ever issue on Sunday (14th September), running at 172 pages and more than £1 million worth of ad revenues.
Magician Dynamo and comedian Ross Noble talk to Campaign about their shows on UKTV and why it's not "ideal" to star in "rubbish" ads.
Grant Millar is named UK chief executive of ZenithOptimedia and former senior Tesco marketer Carolyn Bradley resurfaces at brewer Marston's, in this week's round-up of people moves in advertising, marketing and media.
Ikea's comically pastiche of Apple has become this week's most shared ad in the Campaign Viral Chart.
The actor, singer, and producer - nicknamed The Hoff, is set to close the show at the IAB's tenth anniversary Engage: We've Only Just Begun conference on 15 October.
Sky today announces two major new enhancements to its tailored advertising service Sky AdSmart, which will give advertisers even more control over their TV campaigns.
Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services.
After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.
Dentsu Aegis Network's Carat has won the Government's £140 million media buying business from WPP's dedicated shop M4C, pending any official objections.
HomeServe, the home-insurance company, has called a review of its £10 million media account.
Tell us about the project. The Invictus Games is taking place in September in London. Four hundred competitors from 14 nations will compete across ten disciplines. We became involved via WPP, which was approached by The Royal Foundation. How did...
ZenithOptimedia has hired Dentsu Aegis Network's Grant Millar as its UK chief executive.
Channel 4 has hired Havas Media's head of ideas, Charlotte Rowland, as a creative strategist.
While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.
I've spent an awful lot of time this past week talking to writers in the US. It's been one of the most thoroughly depressing things I've done in a long time.
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