Media & entertainment marketing

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.

WCRS scoops £15m European Betfair ad account

Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Blippar connects disjointed families, says MEC executive

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

Getty Images tells a love story in '85 Seconds'

Getty Images is pursuing another viral success with '85 Seconds', a film that blends 105 video clips together to tell a love story, following in the footsteps of last year's award winning 'From Love to Bingo' campaign.

Rajar Q1 2013: Views from Mindshare, RadioWorks and UM London

Radio specialists from Mindshare, RadioWorks and UM London were encouraged by the growth of digital listening and intrigued by the changes in the London market in yesterday's Rajar figures.

Toshiba runs zero gravity flight competition for Superman fans

Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.

Marketing Leader of the Year: The candidates - Christian Woolfenden

Christian Woolfenden, global marketing director at Paddy Power tells Elen Lewis, editor of The Marketing Society that bold marketing leadership looks like a giant hot air balloon shaped like a pair of underpants

Marketing Leader of the Year: The candidates - Rebecca Van Dyck

Rebecca Van Dyck, head of consumer marketing, Facebook talks to Elen Lewis, editor of The Marketing Society about shoes, fear and making creative people feel safe.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

Vauxhall and FA power ahead with new four-year England deal

Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.

What Aon really thinks about Sir Alex Ferguson's retirement

The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.

Beckham in 12 ads: Will retirement change his sponsored life?

What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.

Marketing Leader of the Year poll - only one day left to vote!

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Microsoft tells brands: 'Stop bad mobile experiences'

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

Tesco triumphant in top five 'socially devoted' brands poll

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Are television budgets under real threat?

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

Rajar Q1 2013: Bauer Media and Absolute Radio share their views

Steve Parkinson, managing director, Bauer Radio London, and Tony Moorey, Absolute Radio's content director, give their views on this quarter's Rajar figures.