Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Sven-Göran Eriksson, the former England football team manager, features in BetVictor's newest TV ad.
ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.
With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick
The managing director of the FT's B2C division will be sad to leave the sales world behind, David Benady writes.
Tracking users across devices is complex and, as tech giants such as Apple bring out new devices and Amazon reportedly makes its way into the market of the Internet of Things, the challenge is only set to increase. A myth exists in the industry tha...
I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.
The latest Wave survey from UM suggests why brands are still struggling to make content viral.
It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?
When Campaign asked last month "Is the future of media female?", it drew some interesting responses. It really is about time we made progress on this issue.
Things we like: The Times in Homeland, Peter Jackson turns to Empire, and what your newspaper says about you
Some things in the media business we liked in the week up to 28 November, and one thing we didn't...
The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks.
Clare Hill, managing director of the Content Marketing Association, prepares for the body's International Summit and awards, and has a pair of killer heels to break in.
Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.
The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.
Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.
The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.
The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.
Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.
ITV Commercial has hired Paul Sumners, a partner at Mans Media, as the trading controller for business development, a new post at the broadcaster.
The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company.
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