Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.
BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.
Mark Dinning, Empire's longest-serving editor, is leaving the Bauer Media film magazine after eight years to become the editor of Time Out Dubai.
Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.
Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.
Growth in digital ad revenues at Mail Online more than offset falls at the Daily Mail and Mail on Sunday newspapers in the last quarter, generating a third of the newsbrand's ad revenues at £15m.
The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.
It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person"...
Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal.
Viacom's purchase of Channel 5 from Northern & Shell is now unlikely to happen until at least September.
Is media moving into such complex areas that there's a danger of it leaving behind a bewildered array of other agency specialists - particularly creatives?
Red Bee Media could be forced to cull some of the 70-plus people working on its BBC account after the corporation announced it was ending the exclusive production deal at the end of next year.
Universal Music UK is launching a venture to offer ad agencies the services of composers who have worked on films such as Independence Day and Quantum Of Solace.
Publicis' ZenithOptimedia and Havas Media were the only top-ten UK media agencies to decline in 2013, according to Recma.
Omnicom Media Group is among those shortlisted for the Government's £140 million media buying business, currently handled by WPP's dedicated agency M4C.
The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.
Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks.
School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, th...
I had lunch the other day with a former big-agency CEO who went off and did a start-up a couple of years ago.
Power plays by Rupert Murdoch and John Malone driven by threat from digital upstarts, not just egos. By Maisie McCabe.
More industry sectors
Latest jobs Jobs web feed
- Commercial Market Analyst UCAS c.£35,000 , Cheltenham, Gloucestershire
- Senior Product Manager Ball & Hoolahan £50,000 per annum, London (Central), London (Greater) / London (City of), London (Greater)
- Marketing Brand Manager Clipper Ventures Circa £40k - dependent on experience, South East England / South West England / Gosport, Hampshire
- Customer Insight Manager Tottenham Hotspur Between £40,000-£45,000 per annum + benefits (dependant on experience), London (North), London (Greater)
- Creative Production Controller (Maternity Cover) Asthma UK £34,361 - £36,169, London (Central), London (Greater)
- Sponsorship Manager Ball & Hoolahan £50,000 per annum, London (Central), London (Greater)