Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.
Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea ...
By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani
Four- to 15-year-olds are shunning the TV set - what are the implications for agencies and broadcasters? By David Benady.
The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them.
If there is one thing that's pretty much guaranteed about any TV show that features ad agencies, it's that they will be made to look like feckless, vainglorious fools.
ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches next month with Diet Coke as its main sponsor.
We've been working with technology inside the advertising arena for donkey's years, leading to some amazing work. We're fascinated by anything that's new and shiny, and we're constantly looking out for that next new "thing" to jump on and use on an i...
News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.
Jack Daniel s continues to cement its ties with "real, hand-crafted" music with the launch of a London initiative in partnership with NME and Spotify. UM London has created Jack Rocks for the whiskey brand a series of live events at Hoxton s 150-...
Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV.
Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.
There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recess...
The Economist has appointed Proximity London to handle its integrated account.
MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.
Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.
If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.
Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.
News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London.
A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.
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