Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.
Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.
Art Everywhere is back, putting great pieces on a truly public display via a combination of new technology and outdoor media's intrinsic potency, Richard Morris says.
As the second series of Noel Fielding's Luxury Comedy gets under way, Joan Ellis, the author, copywriter and advertising lecturer gives her view on what might have been.
The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.
On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.
Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.
Commercial radio reported a slight rise in listeners in the second quarter of 2014, while the BBC stations posted slight falls overall, according to the latest Rajar audience figures.
Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening.
Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.
In the 17 years since the handover, Hong Kong has defied almost every prediction of its demise. It is a hub city in a region wrongly relegated to secondary status when it comes to creativity. But Asia is now exacting revenge through innovation in soc...
Well, that's it.
ITV has said that it expects to outperform the market across the year as a whole, despite its total share of viewing declining by 5 per cent in the first half of the year.
Should advertisers dive head first into opportunities around tailored, real-time communications, Arif Durrani asks.
Last week, the IAB hosted its first-ever content marketing conference. Clare O'Brien reports on the event's highlights.
Radio 2 breakfast show DJ Chris Evans achieved an industry record number of listeners during the second quarter of 2014, attracting 9.91 million listeners a week.
As "churnalism" and brand journalism grows, the media outlets with a real point of difference stand out a mile. And so it was with Channel 4 News and the presenter Jon Snow, who spoke openly about the human tragedy behind the politics in Gaza. His ...
The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.
You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.
Marks & Spencer has unveiled its latest "back to school" TV ads on its social media channels.
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