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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

 

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea ...

 

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

 

Traditional TV set losing appeal among children

Four- to 15-year-olds are shunning the TV set - what are the implications for agencies and broadcasters? By David Benady.

 

Forget the Publicis hubris - what matters is the people

The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them.

 

Should agencies appear on television?

If there is one thing that's pretty much guaranteed about any TV show that features ad agencies, it's that they will be made to look like feckless, vainglorious fools.

 

Diet Coke to sponsor ITV's new entertainment channel

ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches next month with Diet Coke as its main sponsor.

 

Tech viewpoint on invisible technology

We've been working with technology inside the advertising arena for donkey's years, leading to some amazing work. We're fascinated by anything that's new and shiny, and we're constantly looking out for that next new "thing" to jump on and use on an i...

 

News UK to open native ad division

News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.

 

Things we like: UM creating Jack Rocks

Jack Daniel s continues to cement its ties with "real, hand-crafted" music with the launch of a London initiative in partnership with NME and Spotify. UM London has created Jack Rocks for the whiskey brand a series of live events at Hoxton s 150-...

 

Should the licence fee be scrapped?

Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV.

 

Guardian takes a punt on membership model

Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.

 

Technology has improved our processes, but what about the killer insights?

There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recess...

 

Proximity captures The Economist's integrated business

The Economist has appointed Proximity London to handle its integrated account.

 

MailOnline's £60m target on track as US site overtakes UK

MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.

 

Study finds TV and digital outdoor best at 'making brands famous'

Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.

 

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 

Dentsu Aegis Network appoints Mark Hollinshead as non-exec director

Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.

 

Boris Johnson welcomes 'benevolent' Murdoch and News UK to London Bridge

News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London.

 

Virgin Media ad starring Usain Bolt banned

A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.

 
 

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