Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertisi...
Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.
Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh...
Media agencies now have ten days to complete their applications before the extended deadline of 6 February.
Siobhan Freegard, the founder of Netmums, the UK parenting advice site, has launched the Channel Mum YouTube network, with Panasonic as a launch partner.
Advertising provides £187 worth of media, culture and sport to each UK household every year, according to a report commissioned by the Advertising Association.
Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app.
Volvo, Jägermeister, Peugeot, Macmillan Cancer Support and Sony are among the brands featuring in a special ice-themed ad break to celebrate the launch of the new Sky Atlantic drama Fortitude.
José Mourinho, the Chelsea manager, will feature in TV ads for Top Eleven, a free online football manager game developed by Nordeus.
Time Inc UK, the publisher that owns InStyle, Country Life and Marie Claire, has restructured its advertising team to focus more on the customer and to better service agencies.
Three is expanding its 'Feel at Home' campaign with a ten-day Instagram competition in partnership with Global Radio's Capital Breakfast show with Dave Berry and Lisa Snowdon.
The Outdoor Media Centre, the outdoor media trade body, has appointed Mark Craze, the former chief executive of Havas Media UK, as its chairman, replacing Naren Patel.
Twitter has launched new postcode-specific geo-targeting service in time for the General Election, which will be held in 100 days.
Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year.
Freeview launches its latest series of digital ads today, which show the benefits of free services.
The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.
Content agency Across The Pond has produced a series of four short digital films as part of the publicity push for the release of spy drama Kingsman: The Secret Service, featuring Colin Firth.
Monthly visitors to MailOnline, the world's biggest English-language newsbrand, hit new highs of 199.4 million browsers in December 2014, according to figures from the Audit Bureau of Circulations.
John Brown Media, the content marketing agency, has appointed Rebekah Billingsley to the newly created role of head of digital and content strategy.
Men may have outnumbered women on stage by some margin at the Marketing Society conference that closed 2014, but the women who did feature were amazing. Kirsty Wark chaired the day with charm. Carolyn McCall never disappoints. She's always grea...
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