Media & entertainment marketing

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.

BBC retains Premier League highlights package

The BBC has retained the rights to broadcast the free-to-air Premier League highlights until the end of 2015/16 season.

Think BR: Launching Newsworks

Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.

Absolute Radio nets Currys and PC World football deal

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.

West Brom replaces Bodog with Zoopla

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt sponsor, replacing US betting firm Bodog after just one year.

The Sun plans Euros and Olympics assault

The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 2012 Football Championship.

Nivea signs Euro 96 team mates for skincare push

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Conde Nast offers advertisers tablet metrics

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.

Everything Everywhere and Stagecoach trial mobile contactless fares

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile pa...

Toyota launches digital teaser campaign for its latest sports car

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

NBA gets serious about cracking UK

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

Media Week's 30 Under 30 reveal to be held at Cuckoo Club

The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair, on Wednesday 11 July.

Large-scale NFC ads trial gets 3,000 people to interact

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Arena Media nets global City Index account

City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Think BR: The search for white space

How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.

Think BR: What brands can learn from start-ups

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.

Campaign Viral Chart: Nike interactive ad nets first place

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

Media Bitch's Diary 24 May

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.

Out and About 24 May

This week, Out and About goes on a Raid with DCM, visits the Freesat awards, and bumps into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party at Kettner's.