Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.
Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.
Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...
Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'.
Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.
The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.
Quantum technologies, biotech and hackers: ISBA's director of media and advertising, Bob Wootton, gives his key takeouts from last week's Wired conference.
The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.
Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.
AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.
Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.
The websites of the UK's national newsbrands reported record traffic in September as people returned to work after one of the warmest summers on record to an agenda dominated by the Scottish Referendum, the Ebola scare, the return of football's Premi...
Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.
With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity.
Lindsay Pattison is named global chief executive of Maxus, while the Football League makes two appointments in a restructure of its commercial operation, in this week's round-up of people moves in advertising, marketing and media.
Topshop, Twitter, Women's Aid, British Airways and many more brands feature in the video highlights of last week's Art of Outdoor DOOH Awards event, which has now been published.
In a recent Tech viewpoint, Rightster s Charlie Muirhead quite rightly pointed out that the "success of one channel needn t come at the expense of another". Shortly after this, we did some research that provided proof of his assertion. The numbers ...
Back in the summer (can you remember the summer?), I made time to read Evgeny Morozov s To Save Everything, Click Here and realised our sins will save us. Morozov is peeved about a lot of stuff, specifically innovation for the sake of it and, broad...
Bruce Daisley, who co-chaired the 2014 Media Week Awards judging, reflects on three months of hard graft and inspiration
Senet Group, the new body promoting responsible gambling, is seeking a creative agency ahead of a major TV campaign next year.
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