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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Sven-Göran Eriksson stars in BetVictor ad

Sven-Göran Eriksson, the former England football team manager, features in BetVictor's newest TV ad.

 

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

 

Interconnected: Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

 

Slade shifts focus to put customers first at the FT

The managing director of the FT's B2C division will be sad to leave the sales world behind, David Benady writes.

 

Tech viewpoint on predictive modelling

Tracking users across devices is complex and, as tech giants such as Apple bring out new devices and Amazon reportedly makes its way into the market of the Internet of Things, the challenge is only set to increase. A myth exists in the industry tha...

 

Agencies cannot continue to give their ideas away

I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.

 

Sharing on the web: it's an emotional business

The latest Wave survey from UM suggests why brands are still struggling to make content viral.

 

Why Lewis Hamilton is prepared for agency life

It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?

 

I'm confident we can make the future of media equal

When Campaign asked last month "Is the future of media female?", it drew some interesting responses. It really is about time we made progress on this issue.

 

Things we like: The Times in Homeland, Peter Jackson turns to Empire, and what your newspaper says about you

Some things in the media business we liked in the week up to 28 November, and one thing we didn't...

 

Will Facebook at Work appeal to brands?

The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks.

 

My Media Week: Clare Hill

Clare Hill, managing director of the Content Marketing Association, prepares for the body's International Summit and awards, and has a pair of killer heels to break in.

 

Which party will use outdoor effectively to lead the 2015 election agenda?

Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.

 

BBC plots £18m media consolidation

The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.

 

Hearst launches Good Housekeeping Institute online

Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.

 

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.

 

Financial Times promotes Jon Slade to MD of B2C products

The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.

 

Samsung becomes first Our Story sponsor on Snapchat

Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.

 

ITV appoints Paul Sumners for new trading role

ITV Commercial has hired Paul Sumners, a partner at Mans Media, as the trading controller for business development, a new post at the broadcaster.

 

Havas board approves Bolloré takeover

The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company.

 
 

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