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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 

Freeview launches singing toys campaign

Unsold jumble sale items come alive and sing 'I Want To Know What Love Is' in a new campaign for Freeview, the free-to-air digital TV service.

 

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

 

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

 

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Gala Interactive appoints The7stars to £6m media account

Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.

 

AMV BBDO picks up £10 million Open University brief

Abbott Mead Vickers BBDO has won the Open University's £10 million advertising account after a competitive pitch.

 

Technology cannot win the battle for hearts and minds

I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."

 

ITV impresses investors to top TV sales survey

An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.

 

Justin Gibbons quits Arena for Enter

Justin Gibbons, the creative director at Arena, has joined Enter as a strategy partner.

 

Agency rivalries and one big Omnicom superstore

There are only two things most agencies want to talk about at the moment.

 

Things we like: Sunday Times' Waitrose ad, Nick Milligan golf day, Radio's award

Some things in the media business we liked in the week up to 19 November, and one thing we didn't...

 

Should outdoor companies create content divisions?

JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks

 

MediaCom grabs top Campaign Media prize

MediaCom picked up the Grand Prix at the Campaign Media Awards on Wednesday night after winning in three categories.

 

As the business changes, know what you stand for

Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.

 

Mindshare's Huddle 2014 widens media horizons

From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.

 

YouTube generation: brand with care

2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars.

 

Coronation Street plans live episode to celebrate 60 years of ITV

Coronation Street, the Manchester soap, is planning to broadcast a live episode to celebrate the 60th anniversary of ITV, the UK's largest commercial broadcaster, in 2015.

 

Q&A: Tremor Video chief talks online video advertising

The rise of online video is only set to continue as it is inherently easier to sell than copy alone, says Bill Day, chief executive of Tremor Video as he discusses the future of TV vs video advertising

 

Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 
 

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TT not PC External website

by Ian Moore, 23/11/2014

 

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by Greg Taylor, 21/11/2014

 

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