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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

 

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

 

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

 

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

 

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

 

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

 

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

 

Diageo David Beckham whisky account goes to Adam&Eve/DDB

Adam&Eve/DDB has won the global advertising account for the launch of Haig Club, a Scotch whisky that Diageo has created in partnership with David Beckham and Simon Fuller.

 

Video: Is there still money in content?

The boundaries between media owners, brands and platforms are continually being blurred.

 

Jimmy Savile newspaper ads urge victims to claim up to £60k

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

 

Brand Republic Digital Awards shortlist revealed

The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.

 

Karmarama grabs Coppafeel! breast cancer charity account

CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account in 2010.

 

British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

 

M&C Saatchi's Enyi Nwosu takes global role at Mindshare

WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.

 

Trading Places: this week's people moves

Gail Gallie, the chief executive of Fallon London, departs and former M&S marketing head Steve Sharp signs up as a consultant for WPP, in this week's round-up of people moves in advertising, marketing media and PR.

 

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

 

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

 

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

Ex-M&S marketing chief Steven Sharp is consulting for WPP

Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.

 

Finding the space between ecstasy and horror

Walter Campbell, a creative director at TBWA\London, co-wrote Under The Skin with Jonathan Glazer (who also directed it). The two had worked together before, including on Guinness 'surfer'. The film is based on a cult novel by Michel Faber and stars ...

 
 

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