Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
This week, Thomas Laranjo, managing director at launch and growth media specialist Total Media, readies a big pitch, prepares to speak at Media 360 and enjoys the hospitality at Lords a little too much. Is this really the best week to give up smoking...
Global Radio is in discussions with the Competition Commission, after the competition authority upheld its provisional ruling that Global's £70m merger with GMG Radio could lead to higher ad prices.
Microsoft is touting its next generation Xbox One console as the "ultimate all in one home entertainment system", but the jury is out on whether it will prove quite as revolutionary as the brand hopes.
With this acquisition, Marissa Meyer's new-look Yahoo has paid a high price for cool and in the long-term, things are far from certain, says Philip Dyte, paid social media manager at iProspect.
Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.
Bauer Media UK has promoted Abby Carvosso, managing director of lifestyle and advertising, to the position of group managing director of London Lifestyle, with responsibility for its London-based magazines.
Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.
Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.
Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.
Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.
TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a te...
Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
Steve Hatch, chief executive of MEC, and Linda Grant, managing director of DMG Media free division, will lead proceedings at the industry's biggest night of recognition as co-chairs of the Media Week Awards 2013.
More industry sectors
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Account Manager Purple Consultancy £25000 - £30000 per annum, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...