Media & entertainment marketing

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.

Metro launches gaming site with £1.9m ad campaign

Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".

My Media Week: Thomas Laranjo

This week, Thomas Laranjo, managing director at launch and growth media specialist Total Media, readies a big pitch, prepares to speak at Media 360 and enjoys the hospitality at Lords a little too much. Is this really the best week to give up smoking...

Global Radio seeks solution after CC upholds GMG Radio ruling

Global Radio is in discussions with the Competition Commission, after the competition authority upheld its provisional ruling that Global's £70m merger with GMG Radio could lead to higher ad prices.

Industry view: Will Xbox One revolutionise home entertainment?

Microsoft is touting its next generation Xbox One console as the "ultimate all in one home entertainment system", but the jury is out on whether it will prove quite as revolutionary as the brand hopes.

So, Tumblr sells to Yahoo - what happens next?

With this acquisition, Marissa Meyer's new-look Yahoo has paid a high price for cool and in the long-term, things are far from certain, says Philip Dyte, paid social media manager at iProspect.

Jamie's Italian hires Karmarama as first ad agency

Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.

Bauer promotes Carvosso to group MD London Lifestyle

Bauer Media UK has promoted Abby Carvosso, managing director of lifestyle and advertising, to the position of group managing director of London Lifestyle, with responsibility for its London-based magazines.

Live: Thinkbox's 'TV Nation'

Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.

Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding

Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.

Arif Durrani: Google needs to change its approach to HMRC

Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.

Ed Miliband condemns Google for tax avoidance

Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.

Marks & Spencer loses AdWords battle to Interflora

Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.

Initiative scoops Amazon global media business

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.

TalkTalk to sponsor fifth X Factor

TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.

Peugeot and Samsung sign up to motorway screen sheet

Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.

Why brands now approach sports sponsorship with caution

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a te...