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Pick of the week: Paddy Power, Lucky Generals

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Maisie McCabe enjoyed Paddy Power’s latest stunt, which fooled people into thinking it had laid waste to the Amazon rainforest: "The bookie has shown how a well-planned stunt can dominate the news and social media, while also getting across a socially responsible message." It was retouched by Smoke & Mirrors.

This article was first published on campaignlive.co.uk

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