Additional Information


Content

Tesco Mobile launches TV campaign

Tesco Mobile is launching a brand campaign in the UK created by Wieden & Kennedy Amsterdam.

Share this article

Using the strapline "Enough said", the campaign consists of three 30-second films, which aim to underline the simplicity of Tesco Mobile’s offer. Each film opens with a specific offer or benefit, which is outlined within the first few seconds, allowing the remaining time to be used for entertainment.

One execution features Ricardo, a tap-dancing flea, another stars a screeching heavy metal parrot and a third shows a man donning a red helmet before leaping into a giant chocolate dessert.

Targeted video-on-demand versions of the films extend the activity, as well as online versions that actively encourage the viewer to skip the ad after the offer is covered in the initial moments of the spot.

Film direction is by Ulf Johansson, art direction by Vasco Vicente and copywriting by Evgeny Primachenko.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^