Mobile marketing & media news

Ebay boss gives mobile team 'permission to step on toes'

Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".

Microsoft tells brands: 'Stop bad mobile experiences'

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

From pages to pads

As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.

The silver bullet

Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.

Time for change

More investment is needed in a medium that is effective, efficient and provides a key point of difference, writes Erfan Djazmi, head of mobile, EMEA, at Essence.

New tech, old craft

Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.

BlackBerry targets brands with launch of BBM on iOS and Android

BlackBerry plans to launch its BlackBerry Messenger (BBM) instant messenger service for free on the iOS and Android platforms this summer.

Financial Times added to Flipboard

The Financial Times will be available on the mobile app Flipboard as of today, in response to mobile's increasing importance as a channel for driving the FT's traffic and digital subscriptions.

Real-time pricing: coming to a store near you

Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

Facebook UK advisory board likely to help trial video ads

Facebook is set to launch video advertising in its newsfeed from July, a move that is likely to be high on the agenda when its newly established UK advisory board convenes for the first time this summer.

MGOMD hires Carat's Mark Brennan to head up mobile

Manning Gottlieb OMD has hired Mark Brennan, the head of mobile at Carat, to the same role at the agency, replacing Mark Halliday.

Sky's 'proper gentleman' Nick Milligan dies in speedboat accident

Nicholas Milligan, the managing director of Sky Media, has died in a speedboat accident in Padstow, Cornwall.

Sky's 'proper gentleman' Nick Milligan dies in speedboat accident

Nicholas Milligan, the managing director of Sky Media, has died in a speedboat accident in Padstow, Cornwall.

LinkedIn shares drop after it issues low revenue forecast

LinkedIn shares dropped as low as $177 (£114) yesterday in after-hours trading, a fall of 12%, after the professional social networking service forecast significantly weaker revenues for the second quarter than Wall Street expected.

Twitter fuels IPO speculation with Morgan Stanley appointment

Twitter, which was officially valued at $9bn (£5.8bn) earlier this year, has added to speculation that it will seek an initial public offering in 2014 with the appointment of a Morgan Stanley investment banker, Cynthia Gaylor, as its head of corporat...