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Mobile marketing & media news

 

Top 10 media buyers

1. Mark Collins Collins remains the industry s most significant media buyer following the collapse of the Publicis/Omnicom merger. The Group M operation that he spearheads still controls at least a third of all the UK s trackable media spend. He st...

 

Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

 

BT in talks to buy EE for £12.5bn

BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.

 

Medium of the Year 2014: Facebook

After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014.

 

Will Hayward: 'Why 2014 was such a significant year for Buzzfeed'

In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice president of Europe, Will Hayward.

 

Tablets set to overtake laptops as the second screen for TV viewing

Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox.

 

ZenithOptimedia forecasts 6% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.

 

BBC plots £18m media consolidation

The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.

 

Financial Times promotes Jon Slade to MD of B2C products

The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.

 

Samsung becomes first Our Story sponsor on Snapchat

Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.

 

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Q&A: Tremor Video chief talks online video advertising

The rise of online video is only set to continue as it is inherently easier to sell than copy alone, says Bill Day, chief executive of Tremor Video as he discusses the future of TV vs video advertising

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

Tech viewpoint on mobile post-production

Marketing is in a golden age of content creation. Apps are smarter, devices are more powerful and people have unlocked their dormant storytelling capabilities through a world littered with creative platforms. We re moving into the era of polished c...

 

Is transparency still a concern for advertisers?

Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.

 

How James Connelly became a mobile multimillionaire

It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports

 

The media story behind the festive magic of Monty

Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?

 

Yahoo to acquire BrightRoll for $640m

Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash.

 

Channel 5 helps Viacom achieve record viewers for MTV EMA's 20th birthday

Channel 5 helped the MTV Europe Music Awards (EMAs) attract its highest TV audience of more than 2.3 million in the UK on Sunday for the event's 20th anniversary.

 
 

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