Mobile marketing & media news

CANNES 2013: Prism will alter attitudes towards data, warns Sorrell

The Prism scandal, in which the UK and US governments have been found to be "legally compelling collection" of information from internet giants Google and Facebook, will change perceptions on privacy, warns Sir Martin Sorrell.

Brands guilty of 'complacent' online ad placement, argues expert

Brands must address complacent online ad placement because the Facebook domestic abuse ad scandal represented only the "tip of the iceberg", claims content verification firm Project Sunblock.

VCCP invites Coors Light fans to send a 'Damme cold call'

VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing Coors Light campaign, which is fronted by movie star legend Jean Claude Van Damme.

Only one in ten UK retailers has tablet-optimised site, says IAB

UK retailers have fundamental gaps in their mobile marketing strategies with fewer than one in ten (8%) having a tablet-optimised site, claims the Internet Advertising Bureau.

Be On integrates face recognition into branded video campaigns

Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.

MBA acquires UK digital business

MBA, the independent agency, has continued its recent expansion with the acquisition of Cubeworks, a Brighton-based web and mobile development business.

Delport brings agility to streamlined Havas Media

Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.

Sainsbury's and C4 bag Grand Prix at Marketing Society Awards

Sainsbury's and Channel 4 triumphed at last night's 2013 Marketing Society Awards for Excellence, taking home the prestigious Grand Prix for their collaborative London 2012 Paralympics campaign.

MEDIA360: Mobile is driving the future says Enders Analysis' Benedict Evans

The future of media is tied up with a shift in power towards mobile away from PCs, with Apple, Google, Amazon and Facebook driving today's agenda, according to Benedict Evans, a consultant at Enders Analysis.

MEDIA360: Highlights from the conference

Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.

The media scene may be changing, but it's a case of plus ça change for some

By the time you read this, this year's Media360 event will be well under way in East London's ExCel - now positioning itself as an acclaimed Olympic venue, no less. Conference fatigue aside, never has the event's concept felt so appropriate.

Phil Georgiadis to chair Campaign Media Awards judging 2013

Phil Georgiadis, chairman of Walker Media, will take the lead role as chairman of the judges for this year's Campaign Media Awards.

Guide Dogs launches Guides For Life campaign

Guide Dogs, the UK charity, is launching an interactive campaign to build awareness of its activity on behalf of blind and partially sighted people.

Creativity the watchword for iProspect boss Wood

Digital agencies need to evolve beyond the techy, the network's upwardly mobile global chief tells Alasdair Reid.

Metro launches gaming site with £1.9m ad campaign

Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".

Arif Durrani: Google needs to change its approach to HMRC

Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.

Ebay boss gives mobile team 'permission to step on toes'

Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".

Microsoft tells brands: 'Stop bad mobile experiences'

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

From pages to pads

As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.