Mobile marketing & media news
The Prism scandal, in which the UK and US governments have been found to be "legally compelling collection" of information from internet giants Google and Facebook, will change perceptions on privacy, warns Sir Martin Sorrell.
Brands must address complacent online ad placement because the Facebook domestic abuse ad scandal represented only the "tip of the iceberg", claims content verification firm Project Sunblock.
VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing Coors Light campaign, which is fronted by movie star legend Jean Claude Van Damme.
UK retailers have fundamental gaps in their mobile marketing strategies with fewer than one in ten (8%) having a tablet-optimised site, claims the Internet Advertising Bureau.
Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
MBA, the independent agency, has continued its recent expansion with the acquisition of Cubeworks, a Brighton-based web and mobile development business.
Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.
Sainsbury's and Channel 4 triumphed at last night's 2013 Marketing Society Awards for Excellence, taking home the prestigious Grand Prix for their collaborative London 2012 Paralympics campaign.
The future of media is tied up with a shift in power towards mobile away from PCs, with Apple, Google, Amazon and Facebook driving today's agenda, according to Benedict Evans, a consultant at Enders Analysis.
Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.
By the time you read this, this year's Media360 event will be well under way in East London's ExCel - now positioning itself as an acclaimed Olympic venue, no less. Conference fatigue aside, never has the event's concept felt so appropriate.
Phil Georgiadis, chairman of Walker Media, will take the lead role as chairman of the judges for this year's Campaign Media Awards.
Guide Dogs, the UK charity, is launching an interactive campaign to build awareness of its activity on behalf of blind and partially sighted people.
Digital agencies need to evolve beyond the techy, the network's upwardly mobile global chief tells Alasdair Reid.
Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".
Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.
As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- E-commerce Trading Manager Adam Recruitment £35000 - £40000 per annum + benefits, Greater Manchester
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...