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Mobile marketing & media news

 

All I want for Christmas is a mobile masterpiece

The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues.

 

Why the days of Mail Online could well be numbered

At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014.

 

YouTube's Susan Wojcicki hints at ad-free subscription service

Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.

 

Facebook reports mobile now generating two-thirds of all ad revenue

Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.

 

Media Week Awards 2014 video: The biggest night of the year in 155 seconds

Footage from last week's Media Week Awards 2014 extravaganza, including interviews with some of the big winners on the night The Guardian, Maxus and PHD.

 

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

 

With momentum and now money behind it, the Vice hype needs to be believed

The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.

 

AOL UK to produce shows starring Richard Bacon, Tess Daly and Rochelle Humes

AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.

 

Facebook takes on YouTube's video dominance

The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.

 

Four takeaways from the IAB Engage Conference

Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe.

 

Guardian joins forces with Telegraph for media planning tool

Guardian News and Media (GNM) and Telegraph Media Group (TMG) have formed a ground-breaking partnership to launch a combined version of the Audiences not Platforms cross-platform planning tool.

 

Facebook IQ reveals marketing to millennials is flawed

Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.

 

Vizeum retains £14m AB InBev in the UK and adds European markets

Anheuser-Busch InBev has consolidated its pan European media within Dentsu Aegis Network, led by Vizeum in the UK, following a six-month review covering nine key markets.

 

Opportunities for brands as VoD sector evolves

Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals.

 

Amazon tries to ignite Fire with TV ad

Amazon is backing the launch of the Fire mobile phone with a TV campaign, as part of the expansion of its above-the-line activity.

 

Viber hands ad account to Brothers and Sisters

Viber, the mobile messaging platform that rivals WhatsApp, has appointed Brothers and Sisters to handle its advertising account.

 

Kantar launches official Twitter TV Ratings in the UK

Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement.

 

Twitter's popularity says as much about TV as it does about social media

Did you know that the main ITV channel generates more Tweets per month than BBC One and BBC Two combined? It's an intriguing finding that has stayed with me since it was shared at ITV's Upfronts event.

 

TfL launches selfie campaign to encourage people to get home safely

Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.

 

Things we like: Kinetic on Tour

Kinetic s chief executive, Stuart Taylor, led a team of 40 cyclists from across the media industry in its seventh annual bike ride in aid of Alzheimer s Society. Hardy souls from Clear Channel, Primesight, JCDecaux and WPP agencies joined Kinetic for...

 
 

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