Mobile marketing & media news
Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.
Kinetic s chief executive, Stuart Taylor, led a team of 40 cyclists from across the media industry in its seventh annual bike ride in aid of Alzheimer s Society. Hardy souls from Clear Channel, Primesight, JCDecaux and WPP agencies joined Kinetic for...
Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...
The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes.
If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.
If you were not ready to join the tech crowd camping out outside the Apple Store for the iPhone 6 launch this week, here is a look at what it could offer advertisers across the paid, owned and earned spectrum.
Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.
Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".
Time Inc is rebranding its wholly-owned magazine publishing arm IPC Media to Time Inc UK, as part of a move to "foster greater collaboration" between its UK and US operations.
It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed.
BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.
The channel says a repositioning will boost viewing figures that have been held back by Barb's system.
Nathan Weyer, the incoming managing director, Europe at the digital agency Huge, explains how European companies can learn from their US counterparts and transform into digital-first companies.
Future, the consolidating international media group, has unveiled its new executive management team under chief executive Zillah Byng-Maddick.
Buzzfeed, the expanding news and entertainment site, has appointed former Huffington Post and Yahoo leader, Greg Coleman, as president.
Rupert Murdoch's 21st Century Fox has withdrawn its $80 billion takeover offer for US entertainment giant Time Warner, blaming an inability to engage with its board and a fall in its own share value since tabling the offer.
WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.
The shortlist for October's Media Week Awards 2014 can now be revealed, and following more competition and entries than ever before, all the companies to have made the cut have reason to celebrate.
Unicef is looking for an agency to handle a UK brief that aims to drive awareness of its work, leading to increased fundraising.
On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.
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