Mobile marketing & media news
The unexpected revival and boom in television advertising in the second half of 2013 has been supported by new forecasts from ZenithOptimedia today.
By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.
Steve Auckland is returning to take the helm of Metro newspaper, a brand he left in March 2011 having run the operation for nine years.
Newsworks, the UK marketing body for newsbrands, unveiled the winners of its inaugural planning awards last night at the Groucho Club in London.
Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.
Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders.
More than 600 executives attended the Campaign Media Awards last week to celebrate the best commercial media campaigns and initiatives in what has been another whirlwind year for the industry.
It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and ...
Delegates at the 'interactive non-conference' dug deep to explore the issues facing the industry. By David Benady.
More than 600 media and marketing executives will attend this year's Campaign Media Awards at the London Hilton next week.
The long-awaited floatation of Twitter should be a positive step for the advertising industry.
Mobile is changing the way we consume media.
Steve Hatch, the chief executive of WPP's MEC, is set to become the first regional director of Facebook in the UK and Ireland.
Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.
Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago.
Engine has acquired Shanghai digital and social agency FlipScript, creating a micro network spanning the UK, US and China.
Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.
Manning Gottlieb OMD was crowned Agency of the Year and ITV won Sales Team of the Year at the Media Week Awards last night. Have a look through a gallery of photographs of the evening.
ITV picked up an impressive seven awards including Sales Team of the Year, Brand of the Year and the Grand Prix at the Media Week Awards last night, while Manning Gottlieb OMD won the coveted Agency of the Year prize.
The stage is set for the Media Week Awards 2013 tonight, which will be attended by 1,450 members of the UK media industry and hosted by Greg Davies of 'The Inbetweeners' fame.
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