Mobile marketing & media news
The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
The trends and products on show at last week's Mobile World Congress underlined the medium's growing vitality, Fetch's James Connelly reports.
News UK's chief executive Mike Darcey launched another full frontal assault on its newspaper rivals today, questioning the long-term business models of both.
The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.
Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home.
Saturday 26 May 2012. A date which will live in infamy.
Attention is today's biggest challenge in an always-on digital world. Consumers' attention is being pulled in multiple directions, with multiple devices vying for share.
The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't.
The company inspired a new generation of app-makers when it spent big on WhatsApp. Maisie McCabe assesses the deal.
In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.
The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.
A few years ago (2011 to be precise) Dave Brennan penned an excellent blog piece discussing the themes of engagement and attention, arguing that they are not the same thing but at the same time, are related to each other.
The 'Internet of Things' is a topic that's had no shortage of column inches of late, fast becoming ubiquitous in the ad tech trade press. Assuming it's more than just a passing fad, we as an industry should prepare ourselves for what this all means.
Some 80% of Twitter's traffic in the UK is now being driven by mobile, the company has revealed today, significantly more than all other news sites, including BuzzFeed, MailOnline, Ampp3d and UsVsTh3m.
In a surprise move, Facebook yesterday bought the popular multimedia messaging service WhatsApp.
Tess Alps explains how she defeated the motion 'Mobile is now Britain's favourite screen' at last month's Commons debate.
The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like...
With the year's biggest mobile event starting next week, Mark Jackson offers five mobile trends that impact on marketing and communications.
There's a splendid interview with Kevin Kelly on edge.org. He points out that, in the early days of the web, everyone assumed it would turn into "TV 2.0": "5,000 different sources giving you the specialty information about a horse channel and a dog c...
This week, things we like includes ITV's Lego ad break, London's LBC becoming a national digital network and the Huffington Post's partnership with Outdoor Plus.
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