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Mobile marketing & media news


Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.


They do exist: brand protection and enhanced creative in mobile

We are a culture of brands: personal brands being built and nurtured through social media, "selfies", and documenting life's every moment. It's become quite personal.


Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.


iProspect appoints chief media officer among four senior hires

iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.


Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.


WhatsApp's scale tells us to alter our tech attitude and focus on evolution

Many years ago, I lived on the West Coast of America and people felt compelled to tell me about their feelings. It was there that I first heard about the idea of learned helplessness. It's a concept from psychology, apparently, first identified by Ma...


Grimmer returns to media with global mobile agenda

The new global chief operating officer of Fetch talks to Arif Durrani about the mobile shop's entrepreneurial spirit and ambition.


Conservative rising star Javid replaces Miller as culture secretary

Sajid Javid, the financial secretary to the Treasury and Conservative Party rising star, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.


Mobile adspend doubles to break £1bn barrier, says IAB report

Mobile adspend almost doubled in 2013 to break the £1bn mark and now accounts for £1 in every £6 spent on digital advertising, according to figures from the Internet Advertising Bureau. appoints the Red Brick Road, the comparison site, has awarded The Red Brick Road its creative account following a three-month competitive pitch.


Seventy per cent of people want to pay with their phone, says Weve CEO

David Sear, the chief executive of the mobile advertising platform Weve, has said nearly three-quarters of people want to use their mobile phone to make contactless payments.


All media should take a leaf from radio: relationships - you have to work at them

All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.


Going private to go forward

Over the past few months, Nexage has held a series of industry roundtables in San Francisco, New York, and London. These have brought together publishers, buyers, agencies, trading desks, and advertisers to discuss how best to make mobile advertising...


Virgin Active calls pitch to promote 'bottom like Beckham' underwear

Virgin Active, the gym company, is speaking to agencies ahead of a campaign to promote the newest thing in wearable tech, smart technology designed to give British men a "bottom like Beckham".


Why today's London Live launch is a game-changer for the capital

Ahead of today's launch of London Live, its editorial director, and former Campaign editor, Stefano Hatfield, explains why he believes the capital will never be the same again.


Will Facebook's auto-play videos appeal to brands?

Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.


AOL's leader: 3 steps to better online advertising

As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient


Media Week's traffic rises 40% following mobile site

Media Week's online reach has increased 40% following the launch of its mobile-optimised site.


Facebook prepares for virtual world ads after $2bn Oculus Rift deal

Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platfor...


Benefits of programmatic mobile advertising

The digital advertising market is undergoing fundamental structural changes driven by two dynamics. The first is consumers' shift to all things mobile. The second is the increasing role technology plays in nearly all aspects of our lives and in virtu...


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The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014


Forget about the BRICS External website

by Dan Foreman, 17/04/2014


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