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Brand Republic Digital Awards shortlist revealed

The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.

Brand Republic Digital Awards: are you on the shortlist?

Brand Republic Digital Awards: are you on the shortlist?

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The judges had to whittle down more than 400 entries on the day to determine the very best of the sector’s creative work.

Rachel Bull, chair of judges and editor of Brand Republic, said: "I’ve never worked with a more enthusiastic group of judges. They put their all into the day and we are confident our shortlist represents the very best of the industry's digital talent."

The winners will be announced at the Brand Republic Digital Awards ceremony on Tuesday 3 June at Troxy. You can buy your tickets here.

The Shortlist:

Specialist  Creative Technology

‘Ikea 360’
Lida for Ikea

‘Xbox #keycode’
UM London for Microsoft

‘Google Outside’
R/GA London for Google

‘The Feed by Getty Images’
R/GA London for Getty Images

‘Tech Ball’
SapientNitro for Standard Chartered Bank

 ‘Work from Anywhere" – Office 365"’
UM London for Microsoft


Specialist – Engagement

‘Carat & Isobar: Kellogg's Krave #TWUE’
Carat UK for Kellogg's
 
‘Get on the Guestlist’
Exeat for Bacardi Group
 
‘Lynx Apollo Space Academy Launch’
Mindshare Media UK for Unilever
 
‘Your World’
MRM Meterorite for Intel
 
‘Primania’
Profero for Primark

‘All Things Hair’
Razorfish for Unilever

‘Mini – Not Normal’
Vizeum UK for BMW


Specialist  Marketing on a Shoestring

‘Jura Lost Island’
Holler for Whyte & Mackay

‘Red Bull Cliff Diving’
Holler for Red Bull

‘Wolf Whistle email’
Lida for Virgin Holidays

‘F**k the firewall’
Lida for Tourettes Action UK

‘A German Oasis: 1350% increase in YoY ROI with 79% less PPC spend’
Periscopix for Oasis

‘Making time for Gabi’
StarComMediaVest Group for Parlophone


Strategy – Video

‘The Support Group’
Arena for Domino's Pizza
 
‘Bacon Don't Buffer’
Poke for Everything Everywhere

‘The Big Mac Mind Test’
Razorfish for McDonald's

‘Lynx Apollo  An astronaut never has to...’
Tullo Marshall Warren for Unilever UK/IE
 
‘Re-Imagining Work’
UM London for Microsoft


Strategy  Integrated

‘Cat Takeover’
Battersea Dogs & Cats Home for Battersea Dogs and Cats Home
 
‘One Direction: Our Moment’
Cake for Eden Parfums

‘Be A Headliner’
DeVries Slam for Hunter

‘Just Eat Kidnap’
Havas Media for Just-eat..co.uk

‘Glitch - The Longest / Shortest TV ad ever’
Mediabrands International for Microsoft, Xbox 1

‘Send Yourself Home’
Profero Ltd for Western Union

‘Be more dog’
VCCP for O2


Strategy  Search

‘iProspect Drives Hive Sales for British Gas’
iProspect for Hive for British Gas
 
‘Paid and natural search working in unison to increase revenue and new customer acquisition’
iCrossing for TK Maxx
 
‘Promoting celebrity collaborations online to drive traffic and revenue’
iCrossing for Uniqlo
 
‘PlayStation 4 Growing Market Share through Online Branding’
Manning Gottlieb OMD for PlayStation


Strategy  Social

‘You can't spell properly’
amvbbdo for Snickers
 
‘Get on the Guestlist’
Exeat for Bacardi Group
 
‘Red Bull Cliff Diving’
Holler for Red Bull

‘Tic Tac Tweet’
JWT London for Nestle

‘Doctor Who 50th’
Realise for BBC Worldwide

‘Art Rules’
SapientNitro for ICA


Strategy – Mobile

‘Getting our Mobile X Factor’
Arena for Domino's Pizza

‘Primania’
Profero for Primark

‘The Feed by Getty Images’
R/GA London for Getty Images

‘GetCash’
SapientNitro for RBS

‘Audi Vision’
Somo for Audi

‘Damme Cold Caller’
VCCP for Coors Light


Strategy – Website

‘Ford EcoSport 'Limited Edition' campaign’
Blue Hive for Ford of Europe

‘Web Futures’
DigitasLBi for Virgin Atlantic Airways
 
‘Primania’
Profero for Primark

‘100 McDonald's Moments’
Razorfish for McDonald's

‘BBC Good Food Website’
Tullo Marshall Warren for BBC Worldwide

‘thebar.com’
Tullo Marshall Warren for Diageo


Strategy – Viral

‘Carat & Isobar: Kellogg's Krave #TWUE’
Carat for Kellogg's
 
‘Jura Lost Island’
Holler for Whyte & Mackay
 
‘Renault Clio VaVaVoom’
Manning Gottlieb OMD for Renault

‘Pass the Parcel’
Profero for Marks & Spencer


Strategy  Advertising

‘Welcome To Kit Kat 4.0’
JWT London for Nestle
 
‘Bacon Don't Buffer’
Poke for Everything Everywhere
 
‘Google Outside’
R/GA London for Getty Images

‘Rexona Do:More’
R/GA London for Unilever

‘The BlackBerry Text Challenge’
Team B1 for Blackberry

‘Xbox One Digital Launch’
UM London for Xbox One


Strategy  Affiliate Marketing

‘Moving into the longer tail of the Internet’
Affilinet for Debenhams

‘Achieving outstanding global growth’
DigitasLBi for Etihad

‘Best in Class’
Tradedoubler for Trade Doubler & hotels.com


Strategy – Email

‘Alchemy Worx uses increased email frequency to give a 48% rise in the number of quotes and 4 fold increases in clicks for Aviva’
Alchemy Worx for Aviva
 
‘Celebrating 2 years of East Coast Rewards’
Amaze for East Coast Mainline
 
‘F**k the firewall’
Lida for Tourettes Action UK

‘Wolf Whistle email’
Lida for Virgin Holidays

‘123 Current Account’
Marketing Source for Santander

‘Travix International XSMAIL Campaign’
Tripolis International BV for Travix International BB


Agency of the Year

Holler
Mindshare Media UK
R/GA London
Unique Digital Marketing
We Are Social


Sales Team of the Year

Channel 4
News UK & Ireland
Redweb
Weve


Expertise  Talent Management

DigitasLBi
Propellernet


Expertise  Rising Star

‘Sean Tracey’
Redweb

‘Ryan Anthoney’
Redweb
 
‘Stella Bayles’
Propellernet
 
‘Jonathan O'Brien’
Waterstones

‘Gareth Leeding’
We Are Social


Product Sectors  Business to Business

‘#RaveCave’
Digitas Lbi for Digitas Lbi

‘The Feed by Getty Images’
R/GA London for Getty Images

‘London Stock Exchange Group Digital Re-Brand Launch’
twentysix for London Stock Exchange Group

‘Hands on with Microsoft’
UM London for Microsoft


Product Sectors  Communications

‘Procrastinating on the interweb’
iCrossing for Reed.co.uk

‘Your World’
MRM Meteorite for Intel

‘Google Outside’
R/GA London for Google


Product Sectors – Communications

‘Be More Dog’
Lida for O2

‘#DancePonyDance’
Mindshare Media UK for Three

‘Work from Anywhere" - Office 365"’
UM London for Micosoft


Product Sectors – Fashion

‘Face in the snow interactive shop window’
Beattie McGuinness Bungay for Jonathan Trumbull
 
‘Dr Martens SS14  standforsomething’
Goodstuff Communications for Dr Martens
 
‘Primania’
Profero for Primark


Product Sectors  Financial Services

‘5% Deposit Mortgages’
Brahm for Yorkshire Building Society
 
‘Loans’
Maxus for Barclays
 
‘Send Yourself Home’
Profero for Western Union
 
‘My Player Twin’
RAPP UK for Barclaycard

‘Meerkat Tales – Live Reading’
VCCP for Comparethemarket.com


Product Sectors  Automotive & Transport

‘You Drive’
amvbbdo for Mercedes
 
‘Ford EcoSport 'Limited Edition' campaign’
Blue Hive for Ford of Europe
 
‘Deliver the Bride’
eight&four for AnyVan
 
‘The New Fiesta Fashion Dash with ASOS’
Mindshare Media UK for Ford


Product Sectors – FMCG

‘All Things Hair’
Razorfish for Unilever
 
‘Lynx Apollo - An astronaut never has to...’
Tullo Marshall Warren for Unilever UK/IE
 
‘Begin With A Bulmers’
We Are Social for Bulmers
 
‘Live young January’
We Are Social for Evian
 
‘Grow Your Own’
We Are Social for Heinz Tomato Ketchup


Product Sectors  Leisure & Sport

‘Stories are waiting’
Arena for Eurostar

‘Driving business value for Tourism Ireland through effective retargeting’
Carat UK for Tourism Ireland

‘Fitness First engagement campaign’
GBGroup for Fitness First

‘RBS 6 Nations Social Media 2013’
Synergy Sponsorship for RBS


Product Sectors  Media, Entertainment

‘Amazing World of Gumball: Your Toy’
Holler for Turner Media
 
‘PS4: Reclaiming the gaming throne’
Manning Gottlieb OMD for SCEE UK, Playstation
 
‘Glitch - The Longest / Shortest TV ad ever’
Mediabrands International for Microsoft Xbox One

‘Xbox #keycode’
UM London for Microsoft
 
‘Making time for Gabi’
Starcom MediaVest Group for Parlophone

‘Wolverine Declassified’
Way To Blue for 20th Century Fox


Product Sectors  Not-for-profit & Public Service

‘Cat Takeover’
Battersea Dogs & Cats Home for Battsersea Dogs and Cats Home
 
‘The Killing does Christmas Jumper Day’
Contagious Content for Save the Children
 
‘The Do Button’
Citizen Relations for Cancer Research UK
 
‘F**k the firewall’
Lida for Tourettes Action UK

‘#SaveWave’
Poke for RNLI


Product Sectors  Retail & E-commerce

‘Christmas In A Day’
amvbbdo for Sainsbury's
 
‘Getting our Mobile X Factor’
Arena for Domino's Pizza Group
 
‘Carat, Very.co.uk and Celebrity Big Brother’
Carat UK for Shop Direct Group

‘Ikea 360’
Lida for Ikea

‘A Recipe For Success’
PHD for Sainsbury's

‘Definitions launch campaign’
St Luke's for very.co.uk  a Shop Direct brand

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