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Global viewpoint from South Africa

On 8 April, South Africans took to the voting polls to celebrate 20 years since this country's first free and fair elections. A lot has changed in that time. A lot hasn't. But what about the advertising industry?

 

On the Campaign couch

I m the chief marketing officer of a Chinese-owned brand, new to the UK. We ve got a great agency, a wonderful relationship and a cutting-edge campaign, but I m worried. The owners are due in the country next month and have asked to visit the agency ...

 

Tech viewpoint on funding start-ups

Two years ago, my agency, London Advertising, was offered a loan facility of £4 million to buy a social media shop to grow our in-house "digital" capability. Being adverse to debt, my business partner and I thought we should do something a tad more c...

 

With all that baggage, Miller should've flown Ryanair

Having been hailed for her "understanding" of advertising on her appointment as the Culture Secretary in 2012, Maria Miller's protracted departure from the post last week showed two other less-welcome qualities that critics often associate with the i...

 

Robots aren't teaming up with art directors - they're too busy writing the news

On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Su...

 

Sorrell sparks a rare talk about the benefits of a more diverse workforce

Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.

 

POG tripping over red tape in advertising arms race

As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...

 

They do exist: brand protection and enhanced creative in mobile

We are a culture of brands: personal brands being built and nurtured through social media, "selfies", and documenting life's every moment. It's become quite personal.

 

Commit to authenticity to elevate your brand and inspire customers

The issue of trustworthy content, and a constant drumbeat of assertions that it must be protected at all costs, is hardly novel territory for the PR industry.

 

Gmail's unsubscribe link and what it means for marketers

Gmail recently rolled out additional changes to its inbox that could have implications for marketers, including an unsubscribe link next to the sender's details in the head of an email.

 

WhatsApp's scale tells us to alter our tech attitude and focus on evolution

Many years ago, I lived on the West Coast of America and people felt compelled to tell me about their feelings. It was there that I first heard about the idea of learned helplessness. It's a concept from psychology, apparently, first identified by Ma...

 

Tech viewpoint on user experience

User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.

 

Global viewpoint from Germany

Did you ever wonder why Germans are so goddamn successful? The answer is actually quite simple. Because we want to be. Not funny? Yeah, but that's exactly the point. Get rid of any kind of humour and you will experience success made in Germany.

 

Virgin review shows that no account is sacrosanct

As the seemingly prosaic (but supposedly significant) Smart Meter Central Delivery Body was apparently sending gifts of Guinness, Red Bull, crisps and biscuits to the four agency consortiums that it had selected to pitch for the £85 million ad busine...

 

Talent gets you to the top; character keeps you there

Reaching the top is relatively easy: it's staying there that's difficult. This was the message from the England football manager, Roy Hodgson, last week to a group of leaders from the advertising and media world.

 

Nuts will soon be taken off the shelves but is already well past its sell-by date

Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with t...

 

The economy of wishes

"Secrets for success in the economy of wishes" - this was the subject of my final panel last week at Advertising Week Europe.

 

On the Campaign couch

Is it true that the habit of wearing a gold ring in the ear was started by sailors who wanted a safe place to carry their burial money? I m the marketing director of a hearing-aid company I thought there might be something in this. To start with...

 

Global viewpoint from Moscow

Advertising in Russia does not have the traditional roots of many Western markets. Instead, it is dominated by international brands failing to grasp the mantra: "Think globally, act locally." This, alongside the growing influence of procurement depar...

 

On the Campaign couch

I ve heard it said that the stricter the rules, the more creative and effective the advertising, with the Benson Hedges campaign cited as the prime example. Do politicians realise this? I don t suppose they do for a moment. But even if they susp...

 

The smart businesses are investing in things that will make your clients obsolete

There's nothing that feels more dated than virtual reality. It has been the technology pipe dream for so long that it has a multi-generation history of false hope and disappointment.

 

What price is innovation without strategy?

Innovation is much prized. And for good reason, as the past two centuries have seen change at an unprecedented pace - a pace that seems only to be speeding up.

 

Content is easy. What you really need is engagement

Occasionally, just occasionally, one sits in an industry conference and feels edified, justified. That happened this week during the News Corp chief executive Robert Thomson's chat with Sir Martin Sorrell at Bafta 195 Piccadilly.

 

Adland's Maths Men take centre stage, but success does not always add up

Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course.

 

British creatives are still setting the gold standard

In just a few short weeks, the advertising industry will make like gypsies heading for the Appleby Horse Fair by decamping en masse to the Côte d'Azur as the Cannes Lions caravan rolls into town.

 

London Live launch reflects the city's diversity and glitz

In the run up to the launch, there was a lot of talk around energy and diversity from everyone associated with London Live, and it was very apparent from the opening night that this is clearly what they are going to stand for.

 

Going private to go forward

Over the past few months, Nexage has held a series of industry roundtables in San Francisco, New York, and London. These have brought together publishers, buyers, agencies, trading desks, and advertisers to discuss how best to make mobile advertising...

 

Tech viewpoint on advertising technology

There has been much discussion about how real-time bidding, programmatic advertising exchanges and big data et al spell doom for the future of advertising as we know it. Strategic technical requirements investment, recruiting non-marketing talent a...

 

On the Campaign couch

In a recent response to a reader, you said: First a tip. Stop talking about "my brands". They re not your brands. They belong to the company your irksome CEO is paid to run. Sorry to be irksome, but I seem to recall that in your Posh Spice Persi...

 

Global viewpoint from Manila

I always joke that, when I was first asked what I knew about the Philippines, I replied: "They re a lovely couple." However, the tragedy of Typhoon Haiyan meant that, by 8 November 2013, the watching world was all too familiar with where these island...

 
 

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