Opinion

Think BR: Launching Newsworks

Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.

Think BR: The search for white space

How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.

Think BR: What brands can learn from start-ups

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.

On the Campaign Couch ... with JB

Q. I'm a senior marketer at an airline. An ad from one of our rivals, which ran three months ago, has now been banned by the Advertising Standards Authority. The ad has long since been replaced by a new campaign, so what use is this belated ruling to...

Jeremy Lee: Agencies need to learn that stability breeds success

Passers-by in Whitfield Street last week might have heard a strangely unfamiliar sound emanating from TBWA\London's offices following the news that its network had picked up the global Four Seasons ad account after a hotly contested pitch.

Russell Davies: Great technology is useless if it's giving people the creeps

I remain convinced that the most important thing for marketing, and business in general, to get right over the next couple of decades is its use of, and relationship to, customer data - whether that data officially "belongs" to the customer or not.

Katherine Levy: Data magic is what will bind a client to its media agency

"The media agency is the USB stick of an advertiser's business"; media agencies "help share the pain" for clients; media agency people "really get under the skin of your business".

Claire Beale: History suggests DDB can be revived by A&E

Right back in January, when the main topic over the drinks table was what 2012 had in store, one agency chief executive predicted that this would be the year Adam & Eve sold out.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

My secret work weapon is my iPhone; it's basically an all-round office that's with me all the time.

Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Think BR: Making the most of Euro 2012 sponsorship

With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson, director, Ipsos ASI.

Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.

Think BR: BrandZ shows why technology matters

Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency chiefs.

Think BR: Advertising for the second-screen

Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.

Think BR: The future of loyalty goes beyond points and prizes

It's time to reinvigorate our thinking about loyalty, writes Sarah Stratford, strategy director, AIS London.

Think BR: Keeping your head above water

How can agencies manage their workload while still maintaining creativity, asks Matthew Heath, chief strategy officer, Lida.

Think BR: Brands and the pleasure principle

Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited.

Think BR: Promoting the UK as a global hub of creativity

The UK is in a prime position to promote itself to China and the rest of the world as a leading creative force, writes Stephen Maher, CEO, MBA

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

CREATIVE STRATEGY: Peugeot dances with the school of cool

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.

Katherine Levy: We should be wary that consumers are still wary of cookies

The contentious European Union cookie law comes into full effect in nine days' time.

Paul Shearer: The creative floor is missing its spoilt brats and hot heads

After watching the start of the new series of Mad Men, I ask myself: "Are agencies favouring easy-to-handle creative directors these days?"

Russell Davies: Small insights are at times more helpful than the big picture

Sometimes there isn't a big single truth. Sometimes you can't wrap everything up into a convenient theme, even if you type really hard and drink strong coffee.

On the Campaign Couch ... with JB

Q: Why do you think so many people are writing books about advertising at the moment? I'm thinking of doing the same and wondered if you think there is a growing interest among the public for such titles?