A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.
Brands are failing to engage with consumers outside the standard 16- to 30-year-old target audience, despite their growing prevalence in society
PR agencies, media agencies, digital agencies and creative agencies of all shapes are sizes are queuing round the block to talk up their content capability. Us included.
In my experience of management, the more senior alpha males become in an agency, the more they are attracted to making decisions based on gut instinct.
Is there a correlation between the volume of a person s utterances, whether verbally or in writing, and their business or social success? If there is, it s an inverse one. Once upon a time, when people smoked, and some people even smoked pipes, pi...
The incredible size of the industry's heart was evident last week at the charity fundraiser and evening of celebration of the life of Nick Milligan.
I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certai...
Sweden or, more accurately, the Nordics, has been in the news recently. The Guardian writer Michael Booth had a bit of a "pop", as you say in the UK. He said of the Swedes: "They don t hate you, they are just terrified of unnecessary human contact....
Eric Ries The Lean Startup has become something of a bible in the tech scene. At the book s core is the principle of releasing a Minimum Viable Product, with minimum input and maximum learning. Release, learn and iterate quickly. Given the tools w...
I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of t...
Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.
Over the past couple of weeks, the adrenaline-fuelled Winter Games in Sochi has captured the world's attention. We've seen athletes jump impossible heights on skis, hurtle at great speed on the skeleton and we even got a hit of nostalgia from 1990s f...
A recent survey of travel marketing professionals identified travel guides and advice as the most engaging content for travel consumers.
"That's great, but it won't work in India."
There's nothing an agency needs more than a lying, cheating creative director. That seemed to be the implication from a research report published last week that attempted to link dishonesty and creativity, and found that cheats are more likely to com...
With the ever-increasing importance of branded content, earned media, sponsored editorial, forums and the first-hand opinions of ordinary punters through social media, where does that leave poor old upfront, paid-for traditional advertising? Won't it...
Attention is today's biggest challenge in an always-on digital world. Consumers' attention is being pulled in multiple directions, with multiple devices vying for share.
The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't.
The business model for newspapers still troubles the industry. It remains a subject for debate, despite the fact that the audience that they delivered in the good old days is easily obtained in other media. Yet a desire to see recovery in the sector ...
At first glance, ITV's strong 2013 annual results this week suggest a return to the fine old days of TV advertising. A 30 per cent increase in profits? Is this a case of recession over, let the good times roll again?
In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.
Will the results of our research act as causation for business change? It is a fundamental question that is perhaps too infrequently asked.
No football player is bigger than their club right? In fact, if you ask someone to tell you the first thing that they think of when you say the word "football", you would usually get the name of the club that they support.
The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't. This is a company that h...
It's almost 11 years to the day since James Murphy became Rainey Kelly Campbell Roalfe/Y&R's first managing director.
At the Advertising Association's Lead 2014 conference, Helen Goodman MP blamed advertising for the 2011 riots. Isn't this yet another example of ignorant politicians' lazy scapegoating of advertising for all society's ills?
When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.
The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like...
As I write this, it is Valentine's Day in the West but also Lantern Festival in the lunar calendar. Today also marks the end of Chinese New Year celebrations.
In 1779, a man started a revolution when he protested against a changing society by smashing what he saw as the cause of his future impoverishment - a type of mechanical knitting machine. His name was Ned Ludd and the term for the anti-Industrial Rev...
The BR bloggers
The Media Week bloggers
The Campaign bloggers
The Marketing bloggers
Latest jobs Jobs web feed
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Senior Account Manager Hot Cow Between £32,000 - £35,000 with discretionary bonuses., Near Chiswick Business Park, a fun and vibrant location to work with events, a lake and bars.
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Retail Marketing Manager EMEA Callaway Golf Europe Ltd circa £50,000 pa plus benefits, based in Chessington, Surrey
- Senior Account Manager Dynamic New Alliances £32000.00 - £38000.00 per annum, City of London