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Jamie's Italian hires Karmarama as first ad agency

Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.

 

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

 

Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

 

Hatch and Grant to chair Media Week Awards 2013

Steve Hatch, chief executive of MEC, and Linda Grant, managing director of DMG Media free division, will lead proceedings at the industry's biggest night of recognition as co-chairs of the Media Week Awards 2013.

 

Mancini thanks Man City fans with press ad in the MEN

Roberto Mancini, the sacked manager of Manchester City, took out an ad in the Manchester Evening News on Saturday to thank the club's fans.

 

Sky sponsors Sun documentary on boxing star Carl Froch

BSkyB has paid for The Sun to produce a mini-documentary about British super-middleweight champion Carl Froch, as part of the broadcaster's promotion ahead of Froch's next bout this Saturday.

 

Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

 

Trinity Mirror revenues fall 10% in Q1 amid 'difficult' ad market

Trinity Mirror, the national and regional newspaper group, has reported a 10% drop in revenues for the start of 2013 following double-digit falls in display advertising.

 

BMB partners with Kelner to launch PR arm

Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.

 

Rothermere plots global domination for Mail Online

In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.

 

News International to charge £2 per week for Sun+ access

News International Group has today announced its long-awaited paywall for The Sun website will launch on 1 August and cost £2 per week.

 

Newspaper ABCs: Strong April for British newsstands

Extensive coverage and reflection following the death of former Prime Minister Margaret Thatcher drove thousands of readers to the newsstands last month, the latest figures by the Audit Bureau of Circulations confirm.

 

The7stars sends biomass lobbying ads to MPs

The7stars has been appointed to work on ads that will be sent to MPs and appear in national press to support a lobbying campaign against biomass subsidies.

 

BT begins £100m ad blitz to promote BT Sport

BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season's Premier League.

 

Financial Times added to Flipboard

The Financial Times will be available on the mobile app Flipboard as of today, in response to mobile's increasing importance as a channel for driving the FT's traffic and digital subscriptions.

 

Blinkbox campaign targets LoveFilm Instant and Netflix

Blinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed over a year before they become available on other rival sites, wi...

 

Panasonic brings 'everything you love' into one place

Panasonic is launching an international multimedia campaign to highlight the way viewers can customise the home screen of the brand's Viera TVs.

 

Things we like

Campaign's selection of media news and views of note in the week before 3 May 2013.

 

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins t...

 

GoCompare.com is most complained-about advertiser of 2012

GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority.

 
 

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