Newspaper news & analysis

Think BR: Launching Newsworks

Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.

The Sun plans Euros and Olympics assault

The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 2012 Football Championship.

Sun website traffic little moved by Sunday print launch

The Sun's website traffic increased 2.8% in April to 1.53 million average daily browsers, only slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data.

Clifford named Newsworks strategy director

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body, Newsworks, as its director of client services and strategy.

DMGT'S national and regional titles axe nearly 600 jobs

Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported today (24 May).

Sainsbury's rapped by ad watchdog after Asda complaint

The ad watchdog has ruled that a TV ad misled consumers about which stores were participating in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda.

Regional sales house Clacksons on alert as Archant reviews business

Regional newspaper publisher Archant has put its advertising sales contract up for grabs, leaving incumbent independent regional sales house Clacksons, Mediaforce and Amra to pitch for the business.

Media360: Printed newspapers have a healthy future says Evening Standard man

The London Evening Standard and other printed newspapers have a "healthy life" ahead of them, according to Jon O'Donnell, commercial director at the London title, which this year is expected to turn in a profit after years of heavy losses.

Nike kick-starts global football campaign starring Ribery and Neymar

Nike is focusing on the new generation of football players in its 'My Time is Now' campaign, which stars Santos FC's Neymar and Bayern Munich's Franck Ribery.

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit...

The7stars appointed by Ibiza Rocks Group for first full marketing campaign

The7stars has been appointed by live music promoter Ibiza Rocks Group to handle the planning and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new Ibiza night featuring Mark Ronson and Example.

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, ma...

Metro leads cross-media partnership for Men In Black 3

Metro, Spotify, Absolute Radio and Shortlist have partnered up for a competition campaign to generate buzz about Sony Pictures' 'Men In Black 3' film.

Mirror titles in Euro 2012 deal with Gala Coral

Gala Coral is to be the Daily and Sunday Mirror's sole betting partner for the Euro 2012 tournament as part of a £500,000 deal brokered by The7stars.

Rebekah Brooks brands hacking investigation 'expensive sideshow' and 'waste of public money'

Former News international chief executive Rebekah Brooks has branded the investigation into phone-hacking at the News of the World that led to her being charged this morning with perverting the course of justice as "an expensive sideshow, and a waste...