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Newspaper news & analysis

 

Warehouse names Sunshine as agency of record

Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.

 

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

 

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

 

Things we like: UM creating Jack Rocks, Netflix push, Boris and News UK

Some things in the media business we liked in the week up to 19 September, and one thing we didn't...

 

Guardian takes a punt on membership model

Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.

 

MailOnline's £60m target on track as US site overtakes UK

MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.

 

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 

Dentsu Aegis Network appoints Mark Hollinshead as non-exec director

Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.

 

Boris Johnson welcomes 'benevolent' Murdoch and News UK to London Bridge

News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London.

 

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

 

FT to reveal first design overhaul in seven years

The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

 

Things we like: Stylist publishing a £600k fashion special

Some things in the media business we liked in the week up to 12 September, and one thing we didn't...

 

Guardian launches three-tier membership scheme

The Guardian has launched a membership scheme costing up to £60 per month in a bid to better engage with its expanding global readership, and also to create a new revenue stream.

 

Metro devotes issue and ads to rainbow laces campaign

Metro, the city-centric newspaper, today devoted its entire issue to supporting Paddy Power and Stonewall's campaign against homophobia in football, and ran a host of gay-friendly ads.

 

Morgan exploits gap in market for home style

The Style at Home editor tells Maisie McCabe how the IPC success story has grown from a 'cupboard project' to a magazine selling 100,000 copies a month in three years.

 

Marketers and agency leaders talk about their biggest media challenges

Media fragmentation and understanding the complex consumer journey are among the biggest challenges facing marketers and media planners today, according to judges for the Newsworks Planning Awards 2014.

 

What have you missed this summer?

It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed.

 

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

 

Newsworks hires Jed Glanvill to oversee audience review

Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks.

 

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

 
 

Additional Information

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FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

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