Additional Information


Content

Paddy Power Oscar ad withdrawn by ASA

The Advertising Standards Authority has taken the rare step of withdrawing Paddy Power's controversial Oscar Pistorius ad pending its investigation.

Paddy Power: ad withdrawn

Paddy Power: ad withdrawn

Share this article

In only the third move of its kind, and only the second relating to an ad, the regulator’s chairman, Lord Smith, has directed Paddy Power to withdraw the ad after an "unprecedented number of complaints".

The text on the ad referred to the blade runner's murder trial and stated: "It’s Oscar time", "money back if he walks" and "we will refund all losing bets on the Oscar Pistorius trial if he is found not guilty".

The 5,200 complainants have asked the ASA to consider whether the ad is offensive for trivialising the issues surrounding a murder trial, the death of a woman and disability.

The ASA is also considering whether in doing so the ad brings the good reputation of advertising generally into dispute.

The only other ad to have been withdrawn in this way was Tango "pipes", which was banned in November 2004 (the same month the ASA took over responsibility for TV advertising) over fears children could hurt themselves copying the ad.

In the other occasion of such a move, the ASA once withdrew a leaflet for Pool.com over concerns it was encouraging under-18s to gamble.

Pistorius is currently being tried for the murder of his girlfriend Reeva Steenkamp in his native South Africa.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

Back to top ^