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Disney buys social gaming specialist Playdom for up to $763m
The Walt Disney Company has aquired social media gaming company Playdom for $563.2m, with the possibility of an extra $200m performance-based payout.
Playdom: acquired by Walt Disney
California-based Playdom, launched two-and-a-half years ago, has created social media games such as 'Social City' and 'Sorority Life', and claims to attract 42 million active players each month.
Robert A. Iger, chief executive of Walt Disney, said, "This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer."
This latest acquistion follows on from other high-profile social media gaming investments. In November 2009, Electronic Arts acquired London-based social networking gaming network Playfish, which has created games such as ‘Pet Society’ and ‘Restaurant City’ for up to $400m, depending on performance.
It was reported earlier this month in the Tech Crunch blog that Google invested between $100m and $200m in Zynga, which created Facebook’s popular 'Farmville' game, although this has not been confirmed by Google.
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