Clinique runs AR ad in Marie Claire

By Katherine Levy, campaignlive.co.uk, 06 September 2010, 12:05PM

Cosmetics brand Clinique has launched an augmented reality campaign in conjunction with Marie Claire, to promote the new eye serum, Repairwear Laser Focus Wrinkle & UV Damage Corrector.

Marie Claire: augmented reality campaign

To demonstrate the "futuristic qualities" of Clinique’s new product and its benefits, IPC Digital’s commercial solutions team produced the video showing viewers the "Future of Beauty".

A symbol, published in the October issue out now and featured on the Marie Claire website, triggers the video when held in front of a webcam. The video also includes a promotion for viewers, who will receive a free sample of the product.

The October issue of Marie Claire also includes advertorial for Clinique in a 40-page beauty special called 'Future Beauty'.

The deal was brokered by media agency M2M.

Richard Johnstone, Marie Claire publishing director, said: "This is a first in the premium beauty market, and to develop such a promotion in partnership with Clinique will excite our readers."

This article was first published on campaignlive.co.uk