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How content is proving to be the key weapon in the battle for Scottish votes

As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.

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Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust

Domino's Pizza has launched a TV ad to support the introduction of a new flavour to its Stuffed Crust range.

 

My Media Week: Robin Clarke

This week, Robin Clarke, MD, Sports at Starcom Mediavest Group, plots 2015 strategy with clients Heineken and Betway ahead of another giant sporting year and makes a very important purchase - his son's first pair of football boots.

 

Cashless society 'beckons' as Barclaycard unveils payment wristband for TfL's contactless roll-out

Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid 'card clash', as TfL today rolls out contactless across its entire network.

 

Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

 

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

 

The brands at London Fashion Week: how Burberry leads the way on the innovation catwalk

One of the many extraordinary things about this tiny little island we call Great Britain is that we consistently produce the greatest talent across the arts, music, design, literature and fashion and we are making a claim on technology too, says Just...

 

Ofcom rejects London Live's bid to cut programming

London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service."

 

Scottish Referendum: Battle of the ads

With Scotland preparing to vote in Thursday's independence referendum, Campaign takes a look of the battle of the 'YES' and 'NO' ad campaigns.

 

Barclays eschews 'self-congratulatory' marketing with 'LifeSkills' push

Barclays is to start promoting its youth employment LifeSkills programme, with the launch of a TV campaign focused on the scheme, as it looks to ramp up its 'grass-roots' marketing strategy.

 

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 

Last call for entries for The Big Bus Challenge

Campaign and Exterion's challenge to find the best bus creative closes for entries on Wednesday 18th September.

 
 

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