Ashes interest doubles ECB's digital audience
English cricket's Facebook fanbase surged over the duration of the Ashes from 30,000 to 86,000, after the England and Wales Cricket Board's efforts to pull cricket fans to its online properties.
ECB: 'follow us' Ashes camapign
The ECB embarked on its "follow us" campaign at the start of the contest in Australia at the end of November.
According to the ECB, the number of unique users on its website was 572,000 in December, the highest month of the year, and well above the 300,000 average during the summer months.
One of the successes of its campaign was the video diary kept by spin bowler Graeme Swann, which recorded in the region of 750,000 views on YouTube.
The ECB's Twitter account almost doubled its number of followers from 17,000 to 31,000 over the series, which concluded overnight with a 3-1 victory for England.
A spokesman for the ECB said it had no plans to commercialise its online output and was focused on driving the popularity of the game.
The ECB is on the hunt for a new domestic Test cricket sponsor, after failing to agree an extension with utility brand npower.
Latest jobs Jobs web feed
- Marketing Manager - Inbound Tourism - Dubai Based MCG Associates Tax Free Competitive Package, Dubai, UAE
- Senior Account Manager - Saudi Arabia - PR MCG Associates Tax Free Package, Riyadh. KSA
- Digital Advertising Manager - High End Lifestyle Ultimate Asset £43000 - £50000 per annum + commission & excellent benefits, London
- Media Exec - Leading Media Agency - Mobile Sector Ultimate Asset £22000 - £26000 per annum + Amazing Benefits, London
- Biddable Paid Social Senior Executive - Top 10 Agency Ultimate Asset £25000 - £30000 per annum + Amazing Benefits, London
- Account handler ready for an immediate start? Freelance, Contract or Temp to Perm? Barker Graves Up to £250/day, central london