Additional Information


Content

FA to pay out £500,000 to Fiat

The Football Association (FA) has been forced to pay out as much as £500,000 compensation to Fiat, after prematurely ending its commercial deal as its official car supplier.

The FA: payout to Fiat after ending commercial deal

The FA: payout to Fiat after ending commercial deal

Share this article

The FA has signed a three-and-a-half-year deal with rival car brand Vauxhall to become headline sponsor of the England team, thus causing a conflict of commercial partners.

The FA did not disclose specific financial details of the amount it had to pay to Fiat, which signed a four-year deal with the FA to be its official car supplier in February 2010. Reports suggest the figure is as much as £500,000.

Vauxhall is due to sign sponsorship agreements with the three other home nations, Scotland, Wales and Northern Ireland.

The FA confirmed it had exited its agreement with Fiat. Fiat was unavailable for comment.

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website

Brand Republic’s first ever online TV show, Big Questions Live wil...

 

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website

The PR industry’s lack of success at the Cannes Lions festival 201...

 

10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website

Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...

 

The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website

It’s fair to say we are truly in the age of content marketing, the...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Back to top ^