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Subway replaces wraps with 'healthier' flatbreads

Subway is ditching its wrap products and replacing them with low-fat flatbreads as it seeks to offer healthier alternatives, alongside its core subs.

Subway: exchanges its wraps for flatbread offerings

Subway: exchanges its wraps for flatbread offerings

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Subway is supporting the rollout of the low-fat flatbreads with a £2m marketing campaign running for four weeks across TV and two weeks across outdoor advertising, along with digital activity.

The low-fat flatbreads range will comprise nine flatbreads, each containing less than 400 calories and providing one of the recommended five portions of fruit and vegetables a day.

The flatbreads will replace wrap products, which are less healthy, according to Subway.

Subway is framing the change as a move to align itself with the Government’s Public Health Responsibility Deal, which pledges to cut calories and salts from food.

The fast-food chain previously committed to display nutritional information on menu boards, also as part of its commitment to the Responsibility Deal.

This article was first published on marketingmagazine.co.uk

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