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Comparethemarket recruits Lida and Rapp has hired Lida to handle its CRM account after a pitch. hires Lida and Rapp hires Lida and Rapp

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As part of the same process, Rapp is talking to the comparison site about working on projects involving customer data.

Lida will be in charge of the below-the-line communications strategy and direct-to-consumer communications, while Rapp could oversee the data behind it in the longer term.’s incumbent Havas EHS was also involved in the AAR-managed process alongside Kitcatt Nohr Digitas. For the moment, Havas EHS will continue to run the data to support Lida.

In April, hired Albion as its customer experience agency with a brief to make the brand’s service as "unique as its advertising".’s ad agency, VCCP, is not affected by the CRM review.

A spokesman for said: "I can confirm has been reviewing its choice of agency to manage its overall customer marketing programme.

" is now at the final stages of this process. We do not have any further details to share at this time."

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