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Turkish Airlines plots selfie sensation with #kobevsmessi ad

Argentine football sensation Lionel Messi and basketball legend Kobe Bryant last competed over the quality of their ball skills - this time it all comes down to who can take the most impressive selfie.

Turkish Airlines: latest ad stars Kobe Bryant Lionel Messi

Turkish Airlines: latest ad stars Kobe Bryant Lionel Messi

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Turkish Airlines is hoping to capitalise on the word of the year with an ad featuring the sportsmen taking ever-more ambitious selfies with sharks, lions and up mountains. However, it will have to go some to beat its previous ad, which has been seen over 105 million times on YouTube.

Brand: Turkish Airlines

Client: Faruk Cizmecioglu, chief marketing officer at Turkish Airlines

Agency: CP + B

This article was first published on marketingmagazine.co.uk

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