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Rankin names 'body control' by Mercedes-Benz as favourite creative work of 2013

"It was pretty tough narrowing it down to one campaign - both the Honda and the Jack & Jones series were definitely in my top three. But, in the end, I went with the Mercedes-Benz 'Magic body control' TV commercial.

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"What's not to love about a few mime artists and handful of chickens busting out some body control moves to a Diana Ross soundtrack? Definitely the kind of pitch I would have loved to have been involved with."


Chickens are shown "dancing" to disco classic Upside Down by Diana Ross in an ad that shows off the suspension in Mercedes-Benz cars.

The creative highlights the way chickens' heads remain static when being moved around, due to a lack of an ocular system, in an off-the-wall demonstration of the "magic body control" feature.


Client: Anders-Sundt Jensen, vice-president, brand communications, Mercedes-Benz.

Agencies: Jung von Matt and Neckar.

Creatives: Peter Waibel, Robert Herter and Lukasz Brzozowski.

This article was first published on

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