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St Mungo's recreates viruses threatening homeless with 'infectious' wrapping paper

The plight of homeless people this Christmas has been highlighted through 'infectious' wrapping paper that is designed to look like snowflakes.

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The festive gift-wrap recreates a number of viruses that pose a risk to people sleeping rough, including the common cold, influenza and pneumonia. All proceeds will go to St Mungo's, a charity aimed at supporting those who are homeless or at risk of homelessness.

Brand: St Mungo’s

Client: Christine Mortensen, St Mungo’s fundraising team

Agency: WCRS

Creatives: Doug Fridlund and Mikael Alcock

Account director: Olenka Lawrenson

This article was first published on marketingmagazine.co.uk

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