Additional Information


Content

Sotheby's recruits MasterCard marketer Alfredo Gangotena for CMO role

Sotheby's has appointed MasterCard's top global marketer Alfredo Gangotena to the position of chief marketing officer .

Alfredo Gangotena: joins Sotheby's from MasterCard

Alfredo Gangotena: joins Sotheby's from MasterCard

Share this article

Gangotena will leave his current position as CMO at MasterCard Worldwide to join the auction house in early 2014 and will be responsible for shaping Sotheby’s global brand message.

He has previously held high-level management and marketing positions at Hutchison-Priceline in Asia Pacific, Proctor & Gamble and Disneyland Paris. He also currently serves as a governing co-chairman of the CMO Collective in New York.

Amy Todd Middleton, Sotheby’s current worldwide director of marketing, will take on a new role in January, handling "projects" for chairman and chief executive Bill Ruprecht.

Bruno Vinciguerra, Sotheby’s chief operating officer, said: "We’re very happy to welcome Alfredo to Sotheby’s. He will be responsible for shaping and delivering Sotheby’s brand message globally – what we say through digital, advertising, catalogues, the press and philanthropy.

"He is well-versed in strategic brand positioning that’s focused on affluent clients, has led digital efforts to drive revenue opportunities and build brand and customer engagements, and he has deep experience working in Asia, Europe and the US."

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^