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Renault turns London into giant Scalextric track for Zoe electric car race

Central London was turned into a giant Scalextric track for a stunt that featured a man and a woman racing two Renault Zoe electric cars, using remote controls from inside a helicopter hovering above the city.

Renault Zoe: electric cars set to race on Scalextric track around London

Renault Zoe: electric cars set to race on Scalextric track around London

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The film of the stunt will be seeded online as Renault seeks to raise awareness of electric cars after an Accenture study found only 32% of people have enough knowledge about electric vehicles to consider them for a new purchase.

Brand: Renault

Client: Matt Lamprell, digital brand communications manager, at Renault UK

Agencies: Scorch London and Manning Gottlieb OMD

This article was first published on marketingmagazine.co.uk

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