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BA focuses on digital holiday-curation services in latest TV ad

Exploring Lisbon, living it up in New York, relaxing in Dubrovnik - these are among the destinations showcased in British Airways' campaign promoting its holiday packages.

British Airways: latest campaign promotes airline's holiday packages

British Airways: latest campaign promotes airline's holiday packages

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A couple is seen selecting their ideal holiday, accompanied by a soundtrack by Jake Bugg. BA also uses the ad to highlight digital services such as its 'Holiday Finder' and 'Picture Your Holiday' tools, as well as its 24-hour phone support offering.

Brand: British Airways

Agency: BBH London

This article was first published on marketingmagazine.co.uk

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