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Premium car brands drive growth as UK car sales reach pre-recession high

UK annual car sales have reached their highest levels since before the recession, with premium brands such as Audi and Land Rover leading the charge, according to figures published today.

Ford Fiesta: the UK's biggest-selling car

Ford Fiesta: the UK's biggest-selling car

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The Society for Motor Manufacturers and Traders (SMMT) has released data showing new car sales in the UK were up 10.8% year on year in 2013, and that it has achieved 22 consecutive months of growth.

The total number of registrations, over 2.2 million, represents the automotive industry’s best return since 2007.

Ford remained the UK’s leading car brand, enjoying a market share of 13.8%, with its Fiesta model by a distance the UK's most popular car. A rejuvenated Vauxhall finished the year in second place, with a market share of 11.4%.

However, the brands enjoying the biggest surge in sales were high-end marques such as Audi (up 15% year on-year), Land Rover (12%), Jaguar (15%) and Mercedes-Benz (19%).

The SMMT said there was a continued consumer shift towards smaller "mini" and "supermini" segment vehicles. Meanwhile, registrations of hybrid and plug-in cars rose 20.5% year on year, albeit from a low base to 32,715 units.

Mike Hawes, SMMT chief executive, said: "With its best year since a pre-recession 2007, the UK new car market has helped stimulate the country's economic recovery.

"We expect new car registrations to remain stable in 2014 as customers return to a more regular replacement cycle."

MARQUE 2013 Year-on-year % change % Market share
Ford 310,865 10.27 13.73
Vauxhall 259,444 11.71 11.46
Volkswagen 194,085 6.00 8.57
Audi 142,040 14.90 6.27
BMW 135,583 6.31 5.99
Nissan 117,967 11.46 5.21
Mercedes-Benz 109,456 19.16 4.83
Peugeot 105,435 5.98 4.66
Toyota 88,648 4.83 3.91
Citroen 78,358 6.38 3.46
Total 2,264,737 10.77

This article was first published on marketingmagazine.co.uk

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