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Attempt to conquer the Guardian weekend ends up with the shed on fire

"Shed's on fire." It is all that a bewildered Ian can say while standing in his back garden in nothing but a pair of white pants and holding a toy sword, watching his shed burn to the ground.

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The voice over warns that the new Guardian and Observer weekend, now with the brand new ‘Do something’ supplement, should be used "in moderation", as Ian’s trashed house more than demonstrates.

Brand: Guardian

Client: Richard Furness, director of brand and engagement

Agency: BBH London

This article was first published on marketingmagazine.co.uk

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