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Government teams up with Facebook and RBS to launch online safety campaign

The Government, in partnership with companies including Facebook and RBS, has launched a marketing campaign to change the way people protect themselves while shopping, banking or socialising online, in order to avoid falling victim to "cyber criminals".

Cyber Streetwise: campaign aims to help people protect themeselves against online criminals

Cyber Streetwise: campaign aims to help people protect themeselves against online criminals

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The ‘Cyber Streetwise’ campaign, created by M&C Saatchi, aims to change the way people view online safety and provide the public and businesses with the skills and knowledge they need to take control the problem. It will run across outdoor, radio and digital.

A website, www.cyberstreetwise.com, has also being unveiled, providing interactive resources and advice for the essential safe experience online.

Security minister James Brokenshire, said:  "As a government, we are taking the fight to cyber criminals wherever they are in the world. 'Cyber Streetwise' is an innovative new campaign that will provide everyone with the knowledge and confidence to make simple and effective changes to stay safe online.’

The launch of the campaign is part of the Government’s National Cyber Security Programme and comes at a time when an increasing number of people use the web on laptops, tablets and smartphones.

The campaign, with initial funding allocated from the Government’s National Cyber Security Programme, has been aided by a number of private sector partners who are providing support and investment, including Sophos, Facebook, RBS Group, and Financial Fraud Action UK.

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This article was first published on marketingmagazine.co.uk

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