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Zoopla set to pull West Brom deal over Nicolas Anelka anti-Semitic controversy

Zoopla looks set to pull its multi-million pound sponsorship deal with Premier League team West Bromwich Albion if the club selects Nicolas Anelka, who has been accused of making an anti-Semitic gesture during a match.

West Bromwich Albion: Zoopla threatens withdrawal of shirt sponsorship

West Bromwich Albion: Zoopla threatens withdrawal of shirt sponsorship

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The striker celebrated a goal against West Ham earlier this month with the controversial "quenelle" gesture, which he claimed was in tribute to his friend, the French comedian Dieudonne.

The Football Association is investigating the matter, with Anelka facing a lengthy suspension if found guilty. However, until the investigation is complete, West Brom is free to select the Frenchman, including in today’s match against Everton – with reports suggesting he will be included in the squad.

Property website Zoopla, part-owned by Jewish businessman Alex Chesterman, has reportedly issued West Brom an ultimatum not to play Anelka until the investigation is complete, or else it will pull the plug on its shirt sponsorship deal with the club.

The estimated £3m, two-year deal began in 2012 and was set to expire in the summer.

A club spokesman said: "West Bromwich Albion will be making no further comment until the Football Association has concluded its investigation, and the club its own internal inquiry, into the matter."

This article was first published on marketingmagazine.co.uk

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