Virgin Active wants you to clench your butt
Butt clenches: you can do them anywhere, anytime. You can do them while making a sandwich, while standing on an escalator, even while waiting for a bus.
Virgin Active: unveils 'butt' campaign
And you can wear anything while doing butt clenches, according to this latest viral by Virgin Active. From gold hotpants to bright red leggings, a smart skirt for work to some super-jazzy gym shorts, the world of butt clenching is your oyster.
Brand: Virgin Active
Client: Brian Waring, chief marketing officer
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Marketing Operations - Fixed Term Contract 12 months NEST Corporation Competitve, London
- Senior Account Manager / First Time Account Director Content is King £35k - £45k per annum dependent on experience, London (Central), London (Greater)
- Head of Acquisition & Retention NEST Corporation Competitive, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £65000 - £70000 per annum, London
- Account Director The Great & The Good £45000 - £50000 per annum, West End
- Social Media Manager Ball & Hoolahan £48,000, London (Central), London (Greater)