Virgin Active wants you to clench your butt
Butt clenches: you can do them anywhere, anytime. You can do them while making a sandwich, while standing on an escalator, even while waiting for a bus.
Virgin Active: unveils 'butt' campaign
And you can wear anything while doing butt clenches, according to this latest viral by Virgin Active. From gold hotpants to bright red leggings, a smart skirt for work to some super-jazzy gym shorts, the world of butt clenching is your oyster.
Brand: Virgin Active
Client: Brian Waring, chief marketing officer
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Data Journalist PRISM Highly Competitive, London
- Head of New Media Department for Work and Pensions Salary £60,030 to £72,880., Westminster
- Brand Manager Ball & Hoolahan £45,000 per annum, London (Greater)
- Shopper Insights Manager PepsiCo negotiable, Theale
- CMI Director Ball & Hoolahan £95,000 + Car/Car Allowance , London (Central), London (Greater)
- Assistant Marketing Strategy Manager Thorntons £Competitive + Benefits, Alfreton, Derbyshire