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Apple captures how Mac has empowered world with iPhone film shot in one day

Footage was captured on an iPhone across 10 countries and 36 hours of the same day to put together this beautiful film celebrating the Macintosh's 30th birthday.

Apple: film shot in 10 countires on iPhone marks the Mackintosh's 30th birthday

Apple: film shot in 10 countires on iPhone marks the Mackintosh's 30th birthday

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Filming began in Melbourne, Australia, on 24 January and ended on the West Coast of America on the same day, as part of Apple’s mission to convey how Macintosh has fulfilled its promise to put technology in the hands of the people.

 

Agency: TBWA\Media Arts Lab

This article was first published on marketingmagazine.co.uk

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