Additional Information


Content

M&S makes London Fashion Week debut with 'Best of British' collection

Marks & Spencer made its debut at London Fashion Week this weekend with an event that showcased its "Best of British" collection for autumn 2014.

of

Share this article

The appearance of M&S at London Fashion Week comes as the brand attempts to turn around the image of its clothing and emulate the success other retailers such as Topshop and Burberry have had at London Fashion Week.

In January, it emerged M&S had suffered its third Christmas of declining clothing sales, as it reported like-for-like general merchandise sales dropped by 2.1% in the 13 weeks to 28 December.

The 'Best of British' range on display at London Fashion Week was designed in-house by the M&S design team based at the newly opened M&S Studio in Shoreditch.

M&S says the range is a "true celebration of British craftsmanship and creativity" and a "modern exploration of heritage sensibility".

The full collection is manufactured in Britain with selected fabrics sourced from British suppliers, including knitwear from Scotland, outerwear from Manchester and footwear from Northamptonshire. 

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

Back to top ^