Additional Information


Content

Leonardo DiCaprio wins the brand battle for social buzz during the Baftas

Who were the winners off the red carpet and on our small screens in the social buzz battle? Way To Blue has crunched the numbers to measure share of voice among nominees and award winners. And the Bafta goes to... Leonardo DiCaprio [cue: applause, air kiss, mwah].

Battle of the movie star brands

Battle of the movie star brands

Share this article

'12 Years a Slave', 'American Hustle' and 'Gravity' all increased their "intent to see" social scores. However, not all the big names scored well on buzz. Despite Cate Blanchett winning best actress for Blue Jasmine, her pre-ceremony buzz accounted for just 8% share of voice among the nominees.

By comparison, Leonardo DiCaprio maintained 51%-52% - winning the battle of the movie star brands.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^