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Microsoft reveals truth behind Xbox One TV ad 'glitch'

An apparent one-second glitch in a TV ad for Microsoft's Xbox One compelled eagle-eyed gamers to embark on a cryptographic quest and unlock games, prizes and gaming consoles.

Xbox One reveals truth behind 'glitch' in TV ad

Xbox One reveals truth behind 'glitch' in TV ad

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An ad airing in January was almost identical to Xbox One’s ‘Invitation’ ad launched in October, except for a 25-frame "glitch", which when slowed down could be seen to contain various clues to help solve the mystery.

Xbox has released a two-minute film explaining the whole stunt.

The first gamer to solve the mystery took 37 hours, resulting in him winning prizes including 12 months’ Xbox Live Gold membership, a games bundle and a ticket to Los Angeles for the launch party of game ‘Titanfall’.

Brand: Xbox One

Client: Graeme Boyd, Xbox EMEA social marketing manager, Microsoft

Agencies: Crispin Porter + Bogusky, UM International, B-Reel

Creatives: Ben Walker, Matt Gooden

This article was first published on marketingmagazine.co.uk

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