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'It's an extremely simple tool, and also extremely pointy'

"It's... wait a second, what's hiding behind this pencil? Oh an iPad air! I almost didn't see you there. And what's this, hiding behind the iPad? Ah, the even thinner Galaxy Tab Pro 10.1!"

Samsung: introduces the Galaxy Tab Pro 10.1

Samsung: introduces the Galaxy Tab Pro 10.1

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So continues the battle between Apple and Samsung, with the latter claiming its new tablet is better than an iPad in numerous ways – "And would you look at that, the Galaxy Tab even does multitasking. Two things on screen at once, versus up to one thing on screen."

Brand: Samsung

Agency: 72andSunny

This article was first published on marketingmagazine.co.uk

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